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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2024
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Dynamic Video Hosting Platform w built in tools"
What do you like best about Wistia?

It's easy to upload and manage video content, password protect things to share only w/ certain customers, and I appreciate built-in features such as caption ordering.

What do you dislike about Wistia?

Certain features are buried in strange menus, e.g., disable comments on videos.

What problems is Wistia solving and how is that benefiting you?

It's great to have all company video content on a single platform (not spread around various youtube acounts) and maintain the control over managing them.

Small Business (50 or fewer emp.)
Nov 16, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good platform."
What do you like best about Wistia?

Wistia integrates well with MAPs allowing marketing to score those who watch the content, it has a great feature where you can pull out those who watched over or under a specific percentage of a piece of content. This allows for a more tailored nurturing program based on what information the contact engaged with. Although not used by us at this time, it has a good gated feature that is interesting for social media, allowing you to post a gated recording that plays for a set amount of time before asking the viewer to fill in the form to watch the rest.

What do you dislike about Wistia?

At first glance the platform looks very plain and straightforward, however, when you actually start using it, that's not really the case. It doesn't feel very intuitive, which makes the experience a bit clunky feeling when using it. For those who are simply viewing the platform and the content available it's not a problem, this is more specific to those uploading and preparing videos for use.

What problems is Wistia solving and how is that benefiting you?

Again, Wistia integrates with our marketing automation platform well allowing my team to measure how much of a video is watched, score contacts on the percentage and send them into the right nurture flow that caters to the information they have been provided.

Small Business (50 or fewer emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very Customisable"
What do you like best about Wistia?

Very easy to embed videos into our website with customised setting for the player

What do you dislike about Wistia?

No dislikes to report for now; everything works as expected.

What problems is Wistia solving and how is that benefiting you?

Embedding professional videos on our landing pages

Mid Market (51-1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great platform to host videos with a few desired product improvements!"
What do you like best about Wistia?

I like how Wistia provides a one-stop-shop for video hosting and analytics. I literally don't need anything else on top. The edit features are nice but I personally never used them.

What do you dislike about Wistia?

The menus and the UI in general, could use some work to make it more intuitive and feel more modern.

What problems is Wistia solving and how is that benefiting you?

Video hosting and analytics in one place. easy to embed in all of our online assets.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"No need to update all the links!"
What do you like best about Wistia?

I love that I can change a video, it still keeps my stats and original links! Great customer support team.

What do you dislike about Wistia?

Would like to see better folder structure as well as more features in editing videos and using captioning.

What problems is Wistia solving and how is that benefiting you?

Able to manage our videos in several places all at once.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Super easy to use, great application!"
What do you like best about Wistia?

Wistia is really easy to use. The interface is very intuitive and they make things very clear, yet useful. I was able to dive into the application right away and get value from it. It's also very easy to share content from Wistia.

What do you dislike about Wistia?

I have not run into anything that I dislike! I'm able to get everything I need from Wistia.

What problems is Wistia solving and how is that benefiting you?

Wistia is first of all a great place to host content. The ability to export and share content with a few clicks of the button is super useful. Not to mention the ability to customize links.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great video platform for web teams"
What do you like best about Wistia?

Easy to embed, integrates with our MarTech, in-platform editing

What do you dislike about Wistia?

Would be nice to limit user access based on projects or channels.

What problems is Wistia solving and how is that benefiting you?

Marketing video platform that is easy to use across the entire marketing team. Allows us to customize with CTAs and branding.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Intuitive Video Marketing Tool at its Finest"
What do you like best about Wistia?

Wistia is easy to use, visually/aesthetically appealing, and is a video platform with which we feel confident sharing content with our clients and general audience. There's control in terms of applying our own branding to our content and gaining insight into our video marketing strategy.

What do you dislike about Wistia?

I would have loved to use Wistia as an evergreen webinar solution. It has potential with its new live option, but it is not quite there.

What problems is Wistia solving and how is that benefiting you?

Wistia allows our business to share content in a controlled manner and gain insight into what content does well and what doesn't. We have slowly been able to share video in a more personable, strategic way.

Enterprise (> 1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"An engaging way to communicate"
What do you like best about Wistia?

Ease of Use. Wistia is an intuitive platform.

What do you dislike about Wistia?

Not necessarily dislike. But I wish for better reporting capabilities.

What problems is Wistia solving and how is that benefiting you?

It helps me easily communicate information through video. People learn in different ways and Wistia helps us plug in that gap with video content.

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Nice UI with great features."
What do you like best about Wistia?

Wistia has a lot of various features and customizations that can be used on videos. I like how I can control how the video is played on my site, whether it has a scroll feature or not, things like that.

What do you dislike about Wistia?

I think that the player is a little dated looking.

What problems is Wistia solving and how is that benefiting you?

Wistia is able to provide us with video hosting for a variety of purposes from webinar replay videos to class recordings to evergreen lessons through a gated learning community.

Enterprise (> 1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Excellent for multiple team management"
What do you like best about Wistia?

Very easier UI to navigate. Adding new users and managers into groups/teams is fantastic.

What do you dislike about Wistia?

Some accessibility issues that you can't control on the front & backend of the iframe. Have to declare this as a '3rd party' provider when running an accessibility audit.

What problems is Wistia solving and how is that benefiting you?

Manage our media and embedding it on our digital assets.

Mid Market (51-1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"I Recommend"
What do you like best about Wistia?

Wistia has a very immediate level of response for technical support, I would highly recommend it.

What do you dislike about Wistia?

Some updates, the limit of comments, the limit of people for groups.You can no longer see the number of comments as direct information in the video, you have to enter the video to see if it has comments.

What problems is Wistia solving and how is that benefiting you?

It has helped us with the issue of comments, which in the end was a little difficult because it was something that complicated us. It has also helped us on several occasions to recover courses that we have accidentally deleted.

Enterprise (> 1000 emp.)
Aug 10, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use, good content management features"
What do you like best about Wistia?

The ability to create multiple projects and channels really helps with managing content.

What do you dislike about Wistia?

The website embed isn't the most feature heavy or best looking.

What problems is Wistia solving and how is that benefiting you?

Publishing and embedding video content on our website.

Enterprise (> 1000 emp.)
Aug 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple & straightforward video tool"
What do you like best about Wistia?

Available integrations and in app editing tool

What do you dislike about Wistia?

Slow load times and slow time to sync to other platforms

What problems is Wistia solving and how is that benefiting you?

It allows us to host webinar videos and other video recordings in one place and connect that to our resource center

Mid Market (51-1000 emp.)
Jun 21, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"WISTIA REVIEW"
What do you like best about Wistia?

Being able to put all of my training materials/videos in one place for my clients to access.

What do you dislike about Wistia?

How long it takes to replace media (videos) and how it lacks updating the thumbnail videos to the current video that it is showing. I've replaced the video weekly and I still see the original video on my end. However when I play it on the website it shows what I currently uploaded. It's annoying to see because it causes a lot of confusion.

What problems is Wistia solving and how is that benefiting you?

It allows me to organize and categorize the different training topics in separate Wistia channels. It makes it easier for my clients to access the videos and watch them on their own time. Having to send large files in a downloadable format was really difficult in the past

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Super easy to use, great way to add video to your marketing efforts"
What do you like best about Wistia?

It's really easy to upload videos and get metrics on number of views, percentage viewed, and areas where the views are coming from.

What do you dislike about Wistia?

I haven't really dug into the more advanced features of the platform but I wish it had more suggestion capabilities (if you like this video, you might enjoy this video / piece of content).

What problems is Wistia solving and how is that benefiting you?

We're using Wistia to add video to our marketing efforts. We use it for hosting on demand webinars. It's really easy to capture signups through the Wistia form, and sync them to Marketo which has made my life easier. Our videos are pretty high conversion assets, so I'm happy to have a simple solution like Wistia.

Mid Market (51-1000 emp.)
Aug 10, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use, flexible tool"
What do you like best about Wistia?

Wistia offers great functionality in regards to tracking, adding in-video call to action links and gating views. The video channel feature is really useful.

What do you dislike about Wistia?

Please consider autoplay in social media when sharing Wistia links

What problems is Wistia solving and how is that benefiting you?

video content tracking, grouping video content into channels, gating content

Small Business (50 or fewer emp.)
Aug 10, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid video platform"
What do you like best about Wistia?

Soapbox integration is helpful and makes recording videos easy. Chapters is another favorite feature.

What do you dislike about Wistia?

With so many videos, it's hard to keep organized sometimes. Would love to be able to archive videos and have a better way to search and find what I'm looking for.

What problems is Wistia solving and how is that benefiting you?

Solves the need to easily record videos and house in one centralized location

Enterprise (> 1000 emp.)
Aug 10, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Director of Customer Success"
What do you like best about Wistia?

Simple to use, easy to share! Love Wistia!

What do you dislike about Wistia?

Nothing that I can think of that I dislike.

What problems is Wistia solving and how is that benefiting you?

Easy to send quick videos to customers as well as create easy training videos.

Mid Market (51-1000 emp.)
Aug 31, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reliable, affordable video hosting platform"
What do you like best about Wistia?

Ease of use. All users are able to upload and share videos with minimal training/assistance.

What do you dislike about Wistia?

Can be difficult to manage and organize large groups of videos into smaller segments.

What problems is Wistia solving and how is that benefiting you?

Easy to share videos on multiple web CMS platforms. No need to create separate player code.

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