Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
It's easy to upload and manage video content, password protect things to share only w/ certain customers, and I appreciate built-in features such as caption ordering.
Certain features are buried in strange menus, e.g., disable comments on videos.
It's great to have all company video content on a single platform (not spread around various youtube acounts) and maintain the control over managing them.
Wistia integrates well with MAPs allowing marketing to score those who watch the content, it has a great feature where you can pull out those who watched over or under a specific percentage of a piece of content. This allows for a more tailored nurturing program based on what information the contact engaged with. Although not used by us at this time, it has a good gated feature that is interesting for social media, allowing you to post a gated recording that plays for a set amount of time before asking the viewer to fill in the form to watch the rest.
At first glance the platform looks very plain and straightforward, however, when you actually start using it, that's not really the case. It doesn't feel very intuitive, which makes the experience a bit clunky feeling when using it. For those who are simply viewing the platform and the content available it's not a problem, this is more specific to those uploading and preparing videos for use.
Again, Wistia integrates with our marketing automation platform well allowing my team to measure how much of a video is watched, score contacts on the percentage and send them into the right nurture flow that caters to the information they have been provided.
Very easy to embed videos into our website with customised setting for the player
No dislikes to report for now; everything works as expected.
Embedding professional videos on our landing pages
I like how Wistia provides a one-stop-shop for video hosting and analytics. I literally don't need anything else on top. The edit features are nice but I personally never used them.
The menus and the UI in general, could use some work to make it more intuitive and feel more modern.
Video hosting and analytics in one place. easy to embed in all of our online assets.
I love that I can change a video, it still keeps my stats and original links! Great customer support team.
Would like to see better folder structure as well as more features in editing videos and using captioning.
Able to manage our videos in several places all at once.
Wistia is really easy to use. The interface is very intuitive and they make things very clear, yet useful. I was able to dive into the application right away and get value from it. It's also very easy to share content from Wistia.
I have not run into anything that I dislike! I'm able to get everything I need from Wistia.
Wistia is first of all a great place to host content. The ability to export and share content with a few clicks of the button is super useful. Not to mention the ability to customize links.
Easy to embed, integrates with our MarTech, in-platform editing
Would be nice to limit user access based on projects or channels.
Marketing video platform that is easy to use across the entire marketing team. Allows us to customize with CTAs and branding.
Wistia is easy to use, visually/aesthetically appealing, and is a video platform with which we feel confident sharing content with our clients and general audience. There's control in terms of applying our own branding to our content and gaining insight into our video marketing strategy.
I would have loved to use Wistia as an evergreen webinar solution. It has potential with its new live option, but it is not quite there.
Wistia allows our business to share content in a controlled manner and gain insight into what content does well and what doesn't. We have slowly been able to share video in a more personable, strategic way.
Ease of Use. Wistia is an intuitive platform.
Not necessarily dislike. But I wish for better reporting capabilities.
It helps me easily communicate information through video. People learn in different ways and Wistia helps us plug in that gap with video content.
Wistia has a lot of various features and customizations that can be used on videos. I like how I can control how the video is played on my site, whether it has a scroll feature or not, things like that.
I think that the player is a little dated looking.
Wistia is able to provide us with video hosting for a variety of purposes from webinar replay videos to class recordings to evergreen lessons through a gated learning community.
Very easier UI to navigate. Adding new users and managers into groups/teams is fantastic.
Some accessibility issues that you can't control on the front & backend of the iframe. Have to declare this as a '3rd party' provider when running an accessibility audit.
Manage our media and embedding it on our digital assets.
Wistia has a very immediate level of response for technical support, I would highly recommend it.
Some updates, the limit of comments, the limit of people for groups.You can no longer see the number of comments as direct information in the video, you have to enter the video to see if it has comments.
It has helped us with the issue of comments, which in the end was a little difficult because it was something that complicated us. It has also helped us on several occasions to recover courses that we have accidentally deleted.
The ability to create multiple projects and channels really helps with managing content.
The website embed isn't the most feature heavy or best looking.
Publishing and embedding video content on our website.
Available integrations and in app editing tool
Slow load times and slow time to sync to other platforms
It allows us to host webinar videos and other video recordings in one place and connect that to our resource center
Being able to put all of my training materials/videos in one place for my clients to access.
How long it takes to replace media (videos) and how it lacks updating the thumbnail videos to the current video that it is showing. I've replaced the video weekly and I still see the original video on my end. However when I play it on the website it shows what I currently uploaded. It's annoying to see because it causes a lot of confusion.
It allows me to organize and categorize the different training topics in separate Wistia channels. It makes it easier for my clients to access the videos and watch them on their own time. Having to send large files in a downloadable format was really difficult in the past
It's really easy to upload videos and get metrics on number of views, percentage viewed, and areas where the views are coming from.
I haven't really dug into the more advanced features of the platform but I wish it had more suggestion capabilities (if you like this video, you might enjoy this video / piece of content).
We're using Wistia to add video to our marketing efforts. We use it for hosting on demand webinars. It's really easy to capture signups through the Wistia form, and sync them to Marketo which has made my life easier. Our videos are pretty high conversion assets, so I'm happy to have a simple solution like Wistia.
Wistia offers great functionality in regards to tracking, adding in-video call to action links and gating views. The video channel feature is really useful.
Please consider autoplay in social media when sharing Wistia links
video content tracking, grouping video content into channels, gating content
Soapbox integration is helpful and makes recording videos easy. Chapters is another favorite feature.
With so many videos, it's hard to keep organized sometimes. Would love to be able to archive videos and have a better way to search and find what I'm looking for.
Solves the need to easily record videos and house in one centralized location
Simple to use, easy to share! Love Wistia!
Nothing that I can think of that I dislike.
Easy to send quick videos to customers as well as create easy training videos.
Ease of use. All users are able to upload and share videos with minimal training/assistance.
Can be difficult to manage and organize large groups of videos into smaller segments.
Easy to share videos on multiple web CMS platforms. No need to create separate player code.