Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Unbounce is by far one of the most prolific and popular landing page builders on the market. Part of what makes it so appealing is its versatility. The solution gives companies multiple ways to capture leads, with pop-ups and sticky bars, lead forms, and various other fantastic tools.
Of course, Unbounce is far from the only landing page and lead capture tool on the market. There are countless other contenders out there, all promising their own amazing functionality.
To help you determine whether Unbounce is really the tool for you, we’re going to take a deep dive into its features, exploring its various pros, and a couple of cons.
Unbounce is a landing page builder, but it’s also a lot more than that. First launched in 2009, it was one of the first tools to introduce business owners to a more effective way of capturing leads. Before Unbounce, creating landing pages meant you needed extensive developer knowledge and skill.
CEO Rick Perreault believed there needed to be a better way to create powerful landing pages. With Unbounce, he created a drag-and-drop solution for teams to design powerful conversion tools, without the fuss. Over the years, Unbounce has increased its functionality, introducing popups, sticky bars, artificial intelligence, and A/B testing.
In fact, the AI functionality means you can essentially get a bot to build your entire page for you, suggesting templates, producing copy, and even offering advice for optimization.
At its core, Unbounce is still primarily a landing page builder, but it also offers a huge selection of features, crucial to creating and optimizing your online assets. As the digital world has continued to evolve, Unbounce has updated its features accordingly. Today, the service includes:
Let’s take a closer look at each of the features.
The drag-and-drop landing page creation tools are at the heart of Unbounce’s toolkit. The purpose of creating this service initially was to allow anyone to pick up the tool and start designing pages without any specialist design software.
Now, you can create both desktop and mobile (AMP) pages with the same tools. For the standard landing pages, there are more than 100 templates to choose from, and the AI system helps you select a template based on the purpose of your page, like if you’re promoting a discount.
Notably, there’s a classic builder and a “Smart Builder”. The smart builder offers all the same features as the standard builder, but with extra AI support.
The service comes with:
The experience is one of the smoothest around, whether you’re designing for web or mobile. In fact, Unbounce was one of the first landing page builders to offer AMP page creation. These “Accelerated Mobile Pages” reduce loading times for your customers, with dedicated templates.
Unbounce even keeps your code and pages up-to-date, according to the latest AMP standards. By removing the complexity associated with AMP solutions, Unbounce ensures every company can build landing pages just as effective on mobile as they are on desktop.
One of the more recent additions to the Unbounce ecosystem, “Smart Copy” allows you to write and edit high-quality copy for your website, blog, and landing pages. The service can literally produce hundreds of words in seconds, at the click of a button.
All you need to do is implement some initial information, so the AI algorithm knows the context you’re writing about, then you can generate copy to match. The system makes it easy to edit anything produced, and you can even translate content into more than 30 languages.
If you’re simply struggling with ideas, the Smart Copy service can suggest options on what to write about, so you can jump into action immediately. There’s even a Chrome extension for creating copy when you’re writing documents online, or creating emails.
While landing pages might be at the heart of the Unbounce ecosystem, they’re not the only way to convert customers. There’s also a pop-up and sticky bar builder for boosting conversions too.
The popups and sticky bars benefit from most of the same functionality you’d get from the landing page builder. There’s still a drag-and-drop builder for easy design, and a host of templates so you don’t have to start from scratch. Targeting and triggers are included, so you can choose who sees your pop-ups, and when they appear.
Dynamic text replacement is included, so every popup can include the keywords your customers are searching for. Plus, you can determine how frequently a popup appears, and even whether certain assets should only appear for people in certain areas.
The Popups and sticky bars also come with two-step forms, offer scheduling to automate your campaigns, and cookie targeting, to show offers based on a user’s browser history. All that, and you still get A/B testing too.
Unbounce ensures you can get the most out of every campaign with extensive A/B testing functionality. Everything you produce with Unbounce has the same testing options, so you can maximize the performance of regular and AMP landing pages, as well as popups and sticky bars.
Setting the tests up only takes a couple of clicks, and you can choose between testing entirely different pages, smaller variations (such as differences between CTA buttons) and more.
The A/B testing is a crucial part of what makes Unbounce so compelling for customers in the business world. However, it’s not the only way to optimize your campaigns. There’s also a full reporting and analytics section, so you can get deeper insights into how your pages are performing.
The reporting and analytics section also provides insights into any A/B testing results for the tests you’re running. It even integrates with Google Analytics.
All you need to do is get your website tracking details from Google and add them to the Script Manager in the Unbounce interface. You can then use event measurements to track actions like clicks, and CTA performance. This can help guide your future A/B tests.
Smart Traffic is one of the cleverest features of Unbounce. It’s essentially an AI-powered tool for increasing conversions, which looks at the “attributes” of all your visitors, and immediately directs them to the most relevant landing page. This could mean sending your customers to different pages based on their location, device type, OS, and browser.
The Smart Traffic system starts learning about your website and visitor attributes instantly, and can automatically identify conversion patterns based on who clicks on which page variants.
Unbounce is currently in the process of updating the functionality of this feature with Smart Traffic Insights, so you can get more actionable advice on how to improve your pages. There are also Smart Traffic reports for easily digestible performance insights.
Dynamic text replacement is how Unbounce ensures every landing page and pop-up is as relevant as possible to the people who see it. The solution matches the copy on your landing page to the keywords people search for before they click on your ads.
You can even combine this functionality with the dynamic keyword insertion features from Google Ads, to create PPC campaigns custom-made to adhere to user intent. By focusing on more relevant content, you can boost your chances of having a direct impact on your customers.
All you need to do to use this feature is select the text you want to apply and click the “Dynamic text” option. The dynamic text will automatically replace the words whenever a customer visits your page.
Unbounce also features a handy form builder so you can add lead-gen forms to any page, anywhere. This isn’t the most advanced form builder on the market, but it’s a great way to ensure you can instantly collect valuable information straight from your target audience.
You can also create two-step forms. This allows the customer to confirm they’re ready to convert with an opt-in message.
Unbounce is a very straightforward tool, excellent for anyone who doesn’t have a lot of experience using a landing page builder. Here’s a quick step-by-step guide to what creating, publishing, and testing a landing page in Unbounce might look like.
When you’re ready to start building a landing page with Unbounce, you’ll have the option to choose between the classic builder, and the new “Smart Builder”.
The classic builder gives you a basic step-by-step experience where you can choose a template or start building with a blank page from scratch. The full experience is drag-and-drop, so you can easily pull your CTA buttons, pictures, and other elements into any section of the page. There are also grid guidelines to help keep everything aligned.
The drag-and-drop builder comes with a widget panel for adding and removing anything, whenever you choose. You can rearrange content however you like, and even add custom HTML with the code widget.
The smart builder is a little more advanced. You start by providing the AI system with some information about your campaign.
You can enter information about what kind of business you’re running, what your goals are and so on, and the Smart Builder will automatically suggest a design for you. The service also comes with access to Unbounce apps, so you can add things like PayPal and Stripe integrations to your page in a click.
The Smart Builder comes with the “Smart Copy” function mentioned above built-in, so you can generate content with AI help if you’re not a confident writer. There’s also the “Smart Traffic” option so you can automatically send customers where they’re most likely to convert.
Unbounce’s landing page builder, whether you choose the classic model or the smart solution, is extremely straightforward. It also gives you a lot more freedom than you’d get from the majority of alternative platforms. You should be done building in a matter of minutes.
After you’ve created your landing page, the next step is publishing it. For WordPress users, this couldn’t be more straightforward with Unbounce.
You can simply download the Unbounce plugin on WordPress, verify your account, and you’ll be able to add any landing page you choose to your CMS. Head to the Unbounce dashboard and define your URL, and you’ll be ready to go.
Once again, this is another way Unbounce helps to cut down on the amount of extra coding and work you need to do to make your landing pages as effective as possible.
If you don’t have WordPress, you will have to jump around to a few different areas within the UI and connect with your hosting provider to configure the connection between Unbounce and your domain. The process takes a little longer, but you can find some videos and guidance to help here.
The “Unbounce Apps” APIs, and Zapier access can also make it easier to add other connections you need straight to the system. If you’re using the Smart Builder, you can automatically send leads to CRM and marketing automation tools like MailChimp, HubSpot, Zoho, and Salesforce.
You can also create your own Webhook integrations or use Zapier to connect virtually anything. The Unbounce Apps are particularly useful for implementing payment solutions for ecommerce pages.
Unbounce is one of the few landing page builders out there to deliver unlimited A/B testing on all platforms. This is one of the key features most people appreciate on this platform, as it ensures you can optimize the performance of every page.
Otherwise known as split testing, this feature allows users to create multiple versions of the same landing page to see which works better.
Unbounce automatically splits traffic between both landing pages, simplifying the process so you can focus on the other aspects of running your business. You won’t need any technical expertise, and you can create and run tests with virtually no developer input.
Of course, there’s also the full analytics section too, which includes a real-time dashboard to show you how your pages and tests are performing. You can link this with Google Analytics to take your insights to the next level and use other marketing and optimization apps available through the integrations and “apps” part of the site.
If you want to take your conversion options to the next level, you can experiment with the pop-ups and sticky bars too. These are just as straightforward to use as the landing page creator, because the technology is the same. You still get the drag-and-drop builder, and you’ll have a host of options available to control how your pop-ups and sticky bars work.
Once you’ve designed your asset, you can implement dynamic text replacement, two-step forms, and URL targeting, to ensure your popups run on the right pages. You can also adjust:
Because it’s not a dedicated popup platform, Unbounce doesn’t give you quite the same level of options as you’d get from other platforms like OptinMonster, but it’s still a great option for beginners. The dynamic text replacement also ensures the assets are as relevant as possible.
Clearly, Unbounce is excellent when it comes to ease of use. If you’re looking to create professional landing pages and pop-ups without the headaches, this could definitely be the tool for you. There are hundreds of templates to choose from in the classic landing page builder, and you get complete control over how you customize your pages.
If you’re willing to upgrade to something more intelligent, you can also use the Smart Builder to make the whole experience even more straightforward. The smart builder can literally create most of your landing page for you, including the copy, so you can spend more time focusing on converting customers. You’ll even be able to optimize your traffic automatically.
When you’re building with Unbounce, there are plenty of pop-up sections and guides to help you too. As soon as you log into your account, you’ll go through an onboarding process which explains the features and options in easy-to-follow English.
Working with different elements couldn’t be simpler, and there’s a “properties” tab on the right hand of the page to help you tweak all of the elements of your design as much as you like.
Even running an A/B test is straight forward.
Unbounce has a few different options when it comes to support. There’s a lot of focus on DIY guidance, with help articles, videos, and other valuable content to guide you through how to manage most things on your own.
An active online forum helps you collect insights from community members too. However, if you need extra guidance, you can submit a support ticket to [email protected], to get in touch with a real human being to help you. Existing customers also have access to live chat within the “Support” section of the builder app.
There’s also phone support, an active blog, and some social media pages where you can seek out guidance through channels like Twitter.
The team is generally active from 1am to 8pm PST, Monday to Friday, and 9am to 9pm PST on weekends. However, weekends can have longer delays.
You can choose from a few different packages for your service from Unbounce. All packages come with a 14-day free trial, but you do need to enter your credit card details to get started. Notably, you’ll also save 10% on all packages if you opt for “yearly” payments, instead of “monthly”.
Options include:
All plans included unlimited landing pages and A/B testing, unlimited sticky bars, access to Unbounce apps, and unlimited pop-ups.
Overall, Unbounce is an extremely valuable tool for anyone looking to create landing pages and convert more customers, with minimal coding knowledge. However, it’s not the right tool for everyone. Let’s look at the pros and cons:
Unbounce is an intelligent conversion platform and landing page builder designed to help you capture more leads and boost your profits. It comes with a host of AI tools to help you get started, and a lot of fantastic testing options.
Unbounce is one of the most straightforward tools on the market, particularly now the company is investing more in its AI features. You don’t really need any developer knowledge or background insights into landing pages to get started.
Unbounce works alongside a range of other tools, including WordPress and Shopify. You can also add-in various other apps, like PayPal and Stripe for managing payments. There are also Zapier connections available if you’re using another CMS.
Hopefully, this Unbounce review has given you a good idea of what you can expect from the Unbounce landing page builder. Ultimately, it’s a straightforward and convenient app, with a list of features that continue to get better all the time.
Although there are some issues, like an absence of many advanced form-building features, it’s hard to find much in Unbounce to complain about.
Do you have any experience with the Unbounce landing page builder? Share your experiences with us in the comments below.
IT is so easy and at the end seems so professional. I feel like a professional designer after building my landing pages, and I am not. Really useful platform and ease of use.
Sometimes I would prefer that the phone version could have been a bit different from the mobile. More different than what it is now.
We are getting leads and expanding our database with the landing pages
Templates make it easy to get started. There are numerous products that can be integrated (we most recently embedded a survey built with SurveyMonkey). I appreciate that it’s responsive and you can create a version of a page just for mobile.
The platform’s analytics could use some work. It would be nice to be able to see visitors or clicks during a certain time period. If this platform had a click overlay that showed which links people are gravitating towards, then I would give it a 10.
The best use case for my company is the ability to track the whole marketing funnel. When ads point directly to our website, we lose visibility. Overall, it’s just great for testing content.
Unbounce is easy for anyone to use. You don't need a developer to make a landing page and don't even need to be a designer as there are well done templates at your fingertips.
Unbounce only has 2 break points - desktop and mobile. It would be nice for there to be a more responsive ability to it.
Creating and testing landing pages are faster and easier. This makes a business quicker to market on things. It also can eliminate the need to hire an agency to do things.
The best part of Unbounce is that the landing pages are CRO optimized. all of the templates come CRO optimized and they are easy to edit, copy, duplicate and change based on your needs.
The only downfalls with Unbounce is the learning curve for advanced features. things like dynamic text replacement and more advanced techniques can get complex and there is little to no support docs on them.
Creating landing pages sucks. especially if you are using WordPress or just another CMS platform. Unbounce allows you to create landing pages fast and this is extremely helpful when launching big campaigns for PPC.
Unbounce's drag and drop capabilities are its bread and butter. As a marketer without tons of coding experience, I can design a page and create a great user experience in a fraction of the time. There are tons of preset templates to choose from and we've been able to make some beautiful high converting pages. I like the ability to insert forms, webhooks and connect other platforms with APIs. I like that the platform is constantly improving and adding new features like sticky bars. The community is great and if you have a need, odds are someone posted about it and even wrote steps on how to insert the code.
Functionality wise, I hope they integrate more options that I currently have am using community workarounds and javascript files to implement. Obviously, the builder can always improve and their really is no end to that need. Also, even more APIs and webhooks would be welcome.
Our current website framework and templates are limiting so that we can't make effective landing pages. Unbounce let's you design beautiful and UX-driven webpages that perform and you can actually measure their effectiveness. We've seen an increase in conversions across both direct traffic and PPC thanks to Unbounce.
Easy to build good looking and converting landing pages. You only need to involve the IT-department once when setting up the DNS (and if you don't know what it is, you can just send the instructions forwards).
Compared to tools like Canva, Unbounce requires a bit more getting used to. But after trial and error phase, it's a smooth sail. In addition, toggling between desktop/mobile version is a bit of a hassle.
Marketing and online sales can build landing pages themselves, quickly and cost-efficiently. Even for the smallest campaign.
I love the ability to size, drag and drop anything I want onto a landing page.
Limited features of countdown timers, popups, and elements like scroll bars/bars and charts/etc.
We can now push out landing pages way faster without knowing HTML
Unbounce is the perfect platform for a designer who doesn't have a lot of experience with coding. You can use HTML/CSS/JAVASCRIPT to fine tune some actions and appearances, but it's not needed. Unbounce also syncs easily with other platforms making data integration seamless. Lastly, Unbounce syncs with parent domains so they appear linked to the actual website.
Unbounce can improve some of it's 'actions' so they do not require additional coding, such as image buttons with hover actions and etc.
Quickly and beautifully creating landing pages within a couple hours that look in brand and link to the website.
How easy it is to create a landing page. The new beta trial of the sticky bar and popup.
Going back and forth between screens is a little cumbersome sometimes.
Landing pages. The sticky bar has allowed us to add a top bar to 2 of our 3 sites because there is not connection between all of our site. In 3 weeks times we have had over 10,000 visits across our sites which is really creating awareness of everything we do.
Unbounce is a great drag and drop tool for landing pages. I really like their support, they are always happy to help and have assisted me on multiple occasions. Can't recommend it enough.
Sometimes Google will see Unbounce pages as slow which may affect your Google AdWords quality score.
It's great for whenever you need to build a quick landing page or wish to optimize your landing pages.
I'm able to create a lot of different pages for different clients and adjust when needed at any time. I can group my pages by clients so it easy to find the one I need. Unbounce also lets me adjust the pages so they are mobile friendly and they offer a lot of integrations like ActiveCampaign, MailChimp, Hubspot and more. I can review my leads and download them easily.
I haven't found a good way to insert a wavy picture to separate the title from the text. Also the form do not have captcha yet to avoid too much spam.
Using landing pages to have users submit their information. It makes it easy to automate the list building process.
The high speed of deployment couple together with a strong set of features. Great and fast customer service, the company seems to be really customer focused.
The issues we have had with the software are the following: Unable to set up an automatic lead download (using CSV-file or similar) - Possible to bypass by using their API but then we need coders... Still need to use Google Analytics to get some metrics, minor detail
Increase the amount of leads generated and therefore increased sales and bottomline
Unbounce makes it incredibly easy to create landing pages. They have a lot of great templates to choose from as well, that are already tested and proven to convert.
The integration with Marketo is not the best.
We are able to quickly get landing pages set up without having to involve any developers.
Easy UX, easy to track leads, strong integration with other softwares. Great to A/B test.
So far I haven't had any issues with unbounce.
We create landing pages to link to.
Easy to use interface - Simple drag and drop - domaine name integration - No coding required - Serves the purpose
switch between mobile and desktop version
Creating temporary landing page that serve a pre-defined purpose
Very friendly interface makes it easy to edit existing templates
Lack of real-time CSS update previews makes it extremely difficult to do any design with heavy use of code. I don't like that i have to keep publishing and reloading as my only preview option.
Lead generation. Unbounce makes it easy to create lots of variants quickly that can hypertarget audiences.
Easy to use and setup. Easy A/B testing. The open ended trial was great for presenting product to managers.
After being in a session for a while i Konterface slows down
Landing pages
Implementation and set-up time to get it up and running.
Inability to easily track metrics in your funnel from these stand-alone pages into your normal site.
Stand-alone landing pages that we need to spin-up faster than we can get support to do or to test out new landing page styles before putting in a dev request.
Unbounce has an credibly simple drag and drop format that allows for an extensive amount of customization.
The only thing I don't like is that when you switch it over to mobile view to see how it's going to render on a phone, it jumbles up your work. It's very fickle when you make changes, because sometimes it will affect the desktop view in ways you wouldn't think.
Helps you create and duplicate landing pages quickly, and most importantly--it has excellent tracking so you can tell what people are clicking and how many conversions you have.
I love that I can design a mobile responsive landing page that looks cool and converts without any technical assistance. The A/B testing abilities have helped us to fine-tune what drives conversions for us on each page.
Overall, it's a really great tool and they have helpful resources. The personalization options could be stronger, but I think it'll come in time.
The ability to design our own landing pages without technical assistance and A/B test designs. We've increased conversions which has been great.