SEO / AEO / GEO for ecommerce brands

Stop renting customers from ad platforms.

Your CAC climbed again this quarter. Our clients watch theirs fall. We fix your technical SEO, then run a content engine that researches, writes and publishes blogs in your brand voice. Every post is built to rank on Google and get cited by ChatGPT, Perplexity and AI Overviews. Inbound orders grow while your cost per order drops.

Ecommerce CAC up 60% in five years✦68% of searches now end without a click✦Position 1 CTR drops 58% under AI Overviews✦AI-referred shoppers convert up to 4.4x better than organic✦Organic-heavy brands run $22 blended CAC vs $75+ for paid-only✦

Trusted by YC-backed ecommerce brands

FernwellYC W23
AURELOYC S22
CopperlineYC W24
solstice goodsYC S23
MARLOW LABSYC W22
HavenpostYC S24
otterlyYC W25
Peak & PineYC S21

Sound familiar?

Three leaks draining your margin right now

01

ROAS keeps sliding

You raise budgets just to hold revenue flat. Auction prices climb every quarter, privacy changes gutted your targeting, and Amazon outbids you on your own category keywords. Meta CPMs are up 30% since 2023 and the math gets worse every month you stay paid-only.

02

Rankings held. Traffic didn't.

Your pages still rank, but AI Overviews answer the question before anyone clicks. Position one listings lose 58% of their clicks when an Overview appears, and Overviews now show on 68% of product research queries. The free traffic that used to subsidize your paid spend is evaporating.

03

AI recommends your competitors

Shoppers ask ChatGPT and Perplexity what to buy, and your brand never comes up. Not because your product is worse, but because nothing you publish is structured for AI engines to cite. Every uncited answer is a customer you paid nothing to lose.

What we do

Two systems. One compounding organic channel.

We fix the foundation first, then put publishing on autopilot. You approve the voice once. After that, the engine runs while you run the business.

Pillar one

Technical SEO for ecommerce

Most stores lose rankings to problems no one can see. Duplicate collection pages, broken schema, slow templates, orphaned products. We find and fix all of it, so every page you publish actually gets crawled, indexed and understood.

  • ▪Full crawl and index audit, fix what blocks Google from seeing your catalog
  • ▪Site architecture built around how shoppers actually search
  • ▪Complete product schema: GTIN, MPN, attributes, pricing, availability
  • ▪Core Web Vitals tuned so speed never costs you a ranking
  • ▪Merchant feed hygiene for AI shopping surfaces like ChatGPT Shopping
Pillar two

The Content Engine

A platform that researches, writes and posts blogs on your store automatically, in your brand voice, optimized for AEO and GEO. It does the work of a content team and never misses a publishing day.

  • ▪Researches the exact questions your buyers ask across Google, Reddit and AI chats
  • ▪Writes in your tone, trained on your brand guidelines and existing copy
  • ▪Publishes directly to your store on a consistent schedule, no handoffs
  • ▪Answer-first structure with the direct response in the first 150 words
  • ▪Evidence-dense posts with stats and sources, the format AI engines cite most
  • ▪Refreshes content on a cycle, because stale pages lose citations 3x faster

How it works

Live in three weeks. Compounding by month two.

Week 1

Audit everything

We crawl your store, map your citation share against competitors in ChatGPT, Perplexity and AI Overviews, and hand you a prioritized fix list. You see exactly where the leaks are before we touch anything.

Week 2

Train your voice

The engine studies your brand guidelines, product pages and past content. You review sample posts and adjust until they read like your best writer on a good day. Nothing publishes without your sign-off on the voice.

Week 3

Engine goes live

Technical fixes ship and publishing starts. Answer-first posts go out on schedule, each one targeting a real question your buyers ask, structured so both Google and AI engines can lift and cite it.

Month 2+

Citations compound

AI engines start citing you. Cited brands earn 35% more organic clicks on the same results page. Inbound share grows month over month, and every organic order pulls your blended CAC down.

Why organic wins the CAC war

$0

Blended CAC for brands running 60% organic acquisition. Paid-only competitors in the same niche pay $75 and up.

0.0x

Higher conversion from AI search referrals versus traditional organic. Those visitors arrive pre-sold.

+0%

More organic clicks for brands cited inside AI Overviews. Citations lift your regular listings too.

$0

Marginal cost per order from an AI citation. You pay per click on ads. Citations keep sending buyers for free.

From the founders

They stopped guessing and started compounding

CAC down 41%
“We were spending $110k a month on Meta with ROAS decaying every quarter. Eight months in, organic and AI referrals drive 38% of new orders and our blended CAC is down 41%. First channel that got cheaper as it grew.”

Maya Chen

Co-founder, Fernwell (YC W23)

3x conversion on AI referrals
“ChatGPT recommends us for our top three category questions now. We tracked it: those citations convert at almost triple our paid social traffic. The content engine did that without us hiring a single writer.”

Daniel Okafor

CEO, Copperline (YC W24)

Organic share 9% to 31%
“I was skeptical about automated content. Then I read the posts. They sound like us, they answer real customer questions, and they publish every week without me thinking about it. Organic revenue share went from 9% to 31% in two quarters.”

Sofia Reyes

Founder, Solstice Goods (YC S23)

Half the catalog re-indexed
“The technical audit alone paid for the year. They found indexing issues that were hiding half our catalog from Google. Fixed in three weeks, and we stopped burning spend to compensate for traffic we should have had for free.”

James Whitfield

Co-founder, Havenpost (YC S24)

CAC calculator

See what your CAC looks like when content compounds

Plug in your numbers. The model holds your ad spend flat, adds organic orders on a compounding curve, and includes our engine cost in every figure. No funny math.

Assumptions: ad spend stays flat, organic orders ramp on an s-curve to 55% of your current volume by month 24, and a $3,000/mo engine cost is baked into every blended figure.

Blended CAC

$46

down 33% at month 12

Saved that month

$21,421

vs paying $65 per order

Saved over 24 mo

$432,684

cumulative acquisition savings

$40$790mo6mo12mo18mo24mopaid-onlywith engine

Try it yourself

Watch what happens when AI knows your brand

This is the moment we sell. A shopper asks an AI engine what to buy. First answer: you are invisible. Second answer: you are the recommendation. Type your brand name and see it.

ai-answer-engine

Pick a question above or ask your own to run the simulation.

Straight answers

Questions founders ask us

AEO stands for answer engine optimization. SEO gets your pages ranked in the list of search results. AEO gets your content quoted inside the answer itself, whether that is a Google AI Overview, a featured snippet, or a ChatGPT response. The tactics overlap but the format differs: AEO content leads with a direct answer in the first 150 words, uses question-based structure, and backs claims with data that AI engines can lift and attribute.

30 minutes. No pitch deck.

Your next quarter's CAC is being decided right now

Pick a time below. On the call we audit your current citation share live, show you where competitors are beating you in AI answers, and map what your first 90 days would look like. If we are not a fit, you leave with the audit anyway.

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