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Instapage
Instapage is where conversions happen
4.3
(478)
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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Instapage Categories on Findstack
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to ClickFunnels?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
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Instapage Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2024
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 12, 2021
 Source
Overall Rating:
1.5
JS
Jaden S.
Director Of Campaigns
Share
"Good functionality, poor customer service"
What do you like best about Instapage?

Intuitive design elements make things easy to be used by not technical team members

What do you dislike about Instapage?

Things change a lot and when that happens customer service and/or sales is not very helpful

What problems is Instapage solving and how is that benefiting you?

Building quick and simple landing pages

Mid Market (51-1000 emp.)
Mar 16, 2023
 Source
Overall Rating:
1.0
SS
Simran S.
Founder
Share
"They cancelled our account without any notification"
What do you like best about Instapage?

The tools is fine. It allows you to build landing pages quickly and quite easily.

What do you dislike about Instapage?

They cancelled our account, while there's no payment issue, without notifying us and are hard to reach (emailing is the only option). This is absolutely unacceptable behavior and some of our most important pages are now offline.

What problems is Instapage solving and how is that benefiting you?

It helps us get in leads through our ad efforts.

Small Business (50 or fewer emp.)
May 11, 2022
 Source
Overall Rating:
1.0
Charlie C. avatar
Charlie C.
Director
Share
"This is a subscription trap, they will keep you locked in at any cost!"
What do you like best about Instapage?

The service when I initially started using it did what it said it would do, albeit page load times were very slow. After a couple of months of using the service I realised there were far better alternatives and tried to cancel, unfortunately this is when my experience became a terrible one.

What do you dislike about Instapage?

I tried to cancel membership with instapage, I made it very clear my work email address and that I would like to cancel immediately. At the time I was paying $199/month. The customer service team came back and confirmed they had received my email to cancel the membership and were sorry to see me go. They then came back a week later with an email that landed in my junk folder with a long list of things I had to provide to cancel, all of which they had on their system already. I did not see this email as it landed in my junk mail, why did it land in my junk folder unlike their other emails, why did they not at least pause the subscription? Why did they not follow up? Why did they not cancel the membership as per my clear request which they confirmed had been received and responded saying they were sorry to see me leave? Unfortunately, I was paying for the service on my American Express which is a large number of monthly transactions and their payments slipped through the net as my accounts team assumed we were still using the service. They continued to charge me and even had the audacity to put their fee up to $399/month without our permission. They've continued to charge for 15 months. I emailed Instapage expecting them to offer us a refund as we had clearly cancelled the membership and they had responded confirming they had received our request, instead they offered no apology but a blunt response saying they could not help. I've since checked their trust pilot reviews and can see this has happened to many businesses they work with. It's a subscription trap plain and simple, they make it as hard as possible to cancel and use tactics to keep you locked in even when you've made it clear you no longer want to use the service. I advise you strongly to avoid.

What problems is Instapage solving and how is that benefiting you?

None, it's not a good product, the terrible page load speed makes it worthless. None, it is a terrible product, there are far better alternatives on the internet.

Small Business (50 or fewer emp.)
Apr 15, 2020
 Source
Overall Rating:
1.0
TB
Tom B.
Founder
Share
"Instapage: beware of annual subscription renewal"
What do you like best about Instapage?

Fairly easy to make landing pages without coding.

What do you dislike about Instapage?

Their billing practices are abusive. In my case, I signed up and opted for annual billing to take advantage of the 12 month discount. Cost was about $1,200 for the year. I used it for maybe 4 months and figured it was a sunk cost. At the one year mark, a charge for $2,000 appeared on my credit card. I hadn't used or thought about Instapage for months. Somewhere buried in the terms and conditions there was a note about 'we will automatically renew if you don't cancel within 30 days of the renewal'. I contacted the company, they refused to provide any options for handling the situation other than they keep the money, and I get access to a service I don't use. I disputed the charge with my bank, and my bank was able to get $600 back. Instapage then retaliated by closing my account, even though I've paid $1,400 in advance for use of the site, which wouldn't be a big deal except now I have need to use the service. They don't provide good warning about their billing practices, and they will not work with you if you have a problem. Avoid this company.

What problems is Instapage solving and how is that benefiting you?

I used instapage to try a new landing page to realize more sign-ups.

Small Business (50 or fewer emp.)
Feb 16, 2020
 Source
Overall Rating:
1.0
Michael D. avatar
Michael D.
Principal
Share
"Continued price increases with little notice, and no preference for existing customers"
What do you like best about Instapage?

Landing pages look good out of the box without designing skills. Easy to build new ones, and connect domain names.

What do you dislike about Instapage?

Customer service policies, continued pricing changes. They justify these price changes but telling you that additional features are enabled, but why not just offer those to customers over changing their plan for features they aren't using?

What problems is Instapage solving and how is that benefiting you?

Build a large number of landing pages with a bunch of different domains

Small Business (50 or fewer emp.)
Dec 27, 2019
 Source
Overall Rating:
1.0
GM
Gustavo M.
Founder
Share
"Landing pages are slow"
What do you like best about Instapage?

Easy to use and quickly being able to create the landing page.

What do you dislike about Instapage?

Landing pages are slow (Google Ads constantly alerts about this issue). Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software. Expensive.

What problems is Instapage solving and how is that benefiting you?

Landing page builder with personalization to use with Google Ads.

Small Business (50 or fewer emp.)
Jan 08, 2019
 Source
Overall Rating:
1.0
ZD
Zeke D.
Ceo / Digital Marketing Consultant
Share
"Instapage is NOT mean't for scaling your business with many pages"
What do you like best about Instapage?

I liked the ability to drag and drop pictures and text anywhere I wanted it. Cropping images in the software was nice.

What do you dislike about Instapage?

Getting pictures to line up to the middle was a guess. It would lock into the center of other objects versus the middle. I am not able to define the exact measurements of the actual image. The forms were really large and bulky and there was not a way to slim them down.

What problems is Instapage solving and how is that benefiting you?

I needed to create landing pages fast and duplicate them over and over again. I realized this is not the goal of instapage as they only want you to have 30 pages in your account before you upgrade to enterprise which cost over 10x more!!!

Small Business (50 or fewer emp.)
Sep 06, 2018
 Source
Overall Rating:
1.0
MR
Megan R.
Head Wanderer
Share
"Great Until You Need to Cancel"
What do you like best about Instapage?

Instapage is easy to use. Creating landing pages and getting them setup in Wordpress is incredibly easy. I love the integration with mailchimp as well as the ability to redirect pages to thank you pages for conversion counting. They is also a large template library which is useful when you are needing fresh ideas for some of the landing pages. The mobile pages are much more improved and you do not have to create a separate mobile page but instead can use the desktop pages.you created for mobile. All versions have unlimited visitors and unlimited domains so you can use this software across multiple websites and clients.

What do you dislike about Instapage?

**Trying to cancel your account is easy but unless you can do it within 24 hours of being billed, you will not get a refund for anything you paid. They throw the terms of service in your face which is never on the emails about your account renewing.That is bad business!** Some of the features I wanted to use such as using html forms & A/B page testing are considered advanced and require a more expensive package so upgrading is required. I am not a fan of the conversion dashboard, it's kind of clunky.

What problems is Instapage solving and how is that benefiting you?

I am using LPs in a couple ways. As a lead generation funnel for Adwords campaigns and as a registration page for a product I am selling.

Small Business (50 or fewer emp.)
Jan 26, 2018
 Source
Overall Rating:
1.0
TC
Tom C.
Founder
Share
"Want pay for the privilege of doing QA and Testing work? Instapage is for you!"
What do you like best about Instapage?

It makes landing pages and has integrations (that occasionally work) with popular marketing software.

What do you dislike about Instapage?

This might be the buggiest piece of production software I've ever encountered. Yesterday it was the H1, H2, H3, etc. heading tags not working. Today my integrations with both Salesforce and Autopilot stopped working. There have been many other bugs encountered in the past few months but I've tried to block them out. Their pricing / product comparison page is also misleading. They don't list UTM Parameters as a feature that isn't available in some versions. But it's not available in their Core version. They claim that UTM Parameters is the same thing as "Dynamic Text Replacement" (DTR) but, according to their own page on DTR, DTR is a different feature (DTR dynamically changes text shown to the user visiting the landing page; in contrast UTM parameters are not seem by users). Relative to other marketing tools that actually work as intended, Instapage is also really expensive.

What problems is Instapage solving and how is that benefiting you?

At present Instapage is causing more problems than it's solving. Rather than getting stuff done with Instapage, I spend my days discovering and documenting Instapage bugs, reporting them via their live chat, having the live chat person tell me they don't know why it's not behaving as it should and that they need to "consult a colleague," then never hearing back with a resolution.

Small Business (50 or fewer emp.)
Sep 22, 2017
 Source
Overall Rating:
1.0
PG
Paul G.
Graphic Designer
Share
"Instapage is not very good"
What do you like best about Instapage?

I like the ability to tracks leads easily

What do you dislike about Instapage?

It's not responsive, there is no full width site option, you can't do background videos, there is no true parallax, you can fully control the mobile version, mobile version always looks stupid.

What problems is Instapage solving and how is that benefiting you?

lead tracking and management

Small Business (50 or fewer emp.)
Jul 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage is excellent"
What do you like best about Instapage?

I've been a lrimiym acccount holder with Instapage for about 8 years. They make building and maintaining dozens of pages easy as possible. I love the global blocks that update a block on dozens of websites from only one edit.

What do you dislike about Instapage?

I wish the have the pricing they used to have 8 years ago.

What problems is Instapage solving and how is that benefiting you?

I need a platform I can admit myself to tune in the content without engaging others who are more technical but don't understand my vision.

Mid Market (51-1000 emp.)
Feb 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy Peasy!"
What do you like best about Instapage?

It's a very easy to use/learn platform! Anyone can use it! The support team is great.

What do you dislike about Instapage?

Some features are limited, many things are tedious to build through instapage (like tables). Background shapes are hard to manipulate.

What problems is Instapage solving and how is that benefiting you?

It is providing us a space to build out landing pages.

Mid Market (51-1000 emp.)
Jan 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Scalable solution for agencies"
What do you like best about Instapage?

Easy to build conversion focused landing pages, ability to scale for agency growth easily and get pages published without using up dev resources. Similar to Unbounce, but easier to use.

What do you dislike about Instapage?

Some limited design functionality, like no image sliders unless you pay for extra production hours. Would be nice to be a bit more customizable if needed for design elements.

What problems is Instapage solving and how is that benefiting you?

Helps our agency launch and test new CRO focused landing pages easily. Ability to improve conversion rates long term for clients. Helped clients grow lead volume.

Small Business (50 or fewer emp.)
Oct 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and Effective Tool!"
What do you like best about Instapage?

Instapage has been very accessible for our team. It gets the job done, and their support team is very helpful and responsive!

What do you dislike about Instapage?

The platform has been very helpful for our needs.

What problems is Instapage solving and how is that benefiting you?

We needed to transition some of our pages off of our account and onto a client's. The team explained the process and it seems like it will be a smooth transition.

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform with AMAZING customer support."
What do you like best about Instapage?

I really liked how user friendly the drag and drop features were. The best part of my experience was the helpful chat support.

What do you dislike about Instapage?

It took me sometime to figure out how to connect all of our various tracking pixels and make sure that was set up properly, but the interface was easy to use.

What problems is Instapage solving and how is that benefiting you?

Allowing our brand to design unique landing pages for giveaways or one-time projects that we could not easily design pages on our website for.

Enterprise (> 1000 emp.)
Sep 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ease of use and Support"
What do you like best about Instapage?

Instapage has top-class Support - It's not like you would need help every day, but our experience was very smooth whenever required. They are knowledgeable about their product and very responsive. As a tool, Instapage serves its purpose and beats the competition because of their vision and, again, Support to their client.

What do you dislike about Instapage?

Because of how Instapage folder structure works, you can enable different sets of permissions to users and on different workgroups. This is a good feature, but the only drawback is when I need to export Active Users and their level of access. Currently, it's not something that can be done via the backend. I would like to see this feature in their roadmap.

What problems is Instapage solving and how is that benefiting you?

We have great demand of standing-up landing pages from different parts of our organization, and Instapage allows us to enable our internal users to accomplish that. Our internal stakeholders can publish pages in minutes, whenever needed using our branded template in Instapage.

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple, fast and usable."
What do you like best about Instapage?

I liked the page builder that they have integrated, it's basically an Elementor inside instapage.

What do you dislike about Instapage?

There is a lack of ways to understand the metrics, without having to contact the sales team. I mean, if I want the heat map potion, I find it cumbersome to have to contact sales to do it when they should include it as part of the plan payment.

What problems is Instapage solving and how is that benefiting you?

It helped my designers to be able to move much faster in the creation of the landing pages. Before you had to program everything and it took time. Although I must admit that we did not have a good conversion unlike when we used the competition.

Enterprise (> 1000 emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Magic at Fingertips only at Instapage. Host your page without any tech dependency"
What do you like best about Instapage?

The best upside is no dependency over Tech. One can design the page themselves and increase the revenue of the organisation. It is the best when you compare it to others in the market. The support system exceeds every expectation. They go beyond to solve the issues. It is overwhelming.

What do you dislike about Instapage?

The downsides could be that it just provides the desktop and Mobile view. We can add the iPad view as well. This will ease down the process of adjusting the alignment

What problems is Instapage solving and how is that benefiting you?

We are solving the problem of hosting our Landing pages. It has increased the traffic to our products. The fancy page helps us introduce the problem along with solutions for the users who come to our pages looking for them.

Mid Market (51-1000 emp.)
May 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the easiest landing page builders I've used"
What do you like best about Instapage?

The ease of use of the drag and drop page builder is second to none. I've used a number of different landing page platforms over my career and I find Instapage to be the most intuitive to use, and have a great set of integrations and analytics features on top of everything else.

What do you dislike about Instapage?

There really isn't much that I disliked. If I had to say anything it would be the user setting menu was a bit hidden but they recently changed that to be easier to access.

What problems is Instapage solving and how is that benefiting you?

We needed an intuitive and easy-to-use solution to build landing pages for our various paid campaigns. Instapgae powers landing pages for all of our ppc, paid social, events, and more.

Mid Market (51-1000 emp.)
May 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very easy to use and the support team is quick and helpful"
What do you like best about Instapage?

I like the easy to use interface and the support team is super helpful

What do you dislike about Instapage?

very limiting in some aspects. I wish there were more widget options

What problems is Instapage solving and how is that benefiting you?

we needed individual landing pages. I'm really impressed with the A/B testing capabilties

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