Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
Capabilities |
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
Wistia's interface is what I like most about it. I am also love how easy it is to replace a video while maintaining existing stats. It is really easy to track analytics and see what type of videos perform best. Wistia is feauture-rich allowing us to add turnstiles and calls to action. I use Wistia nearly every day, and it works really well with the goals of my organization.
I don't know what I'd change about Wistia.
Wistia allows for easy data gathering about video performance, and it is an extremely user-friendly video host.
Wistia is a powerful and easy to use product! They also are always innovating and creating new features. They recently released a Live video feature, which looks way better than what's currently out there. Wistia also creates an insane amount of quality content to help video marketers do their job better. If you're not following them on social media, you should.
I really can't think of anything I dislike about the Wistia product or company. The only thing I could think of that might be useful is if I could do more with my account when logged in on a mobile browser.
Videos on social media can only get you so far. You need to host videos on a platform like Wistia in order to capture leads, gain insights from analytics, and provide the best way for people to watch your content.
Wistia consistently enhances its platform with innovative tools and trainings to ensuring a secure and easy to use hosting platform for our extensive video content. Their communication on new products is also great.
There is not much to dislike about the Wistia platform. There have been some bugs in the new editing service. Those have quickly been resolved.
Wistia allows me to add many users to to the account so they have access to our extensive library of videos. Having access to all videos allows a ton of efficiency.
What I like most about Wistia is how it allows me to keep my videos up-to-date in terms of ADA requirements. The fact that I can upload transcripts, audio descriptions, and captions to my clients' videos makes it #1 in my book. I also love how I can customize channels and projects based on client needs and brand guides.
There are obviously limits to how many channels you can have under certain plans and it can get costly.
The ability to embed my videos with ADA files is the biggest reason I use Wistia. My clients want their videos to be ADA compliant and Wistia has given me the full service ability to achieve that.
Wisita is simple to use, highly customizable and lightning fast. The analytics capabilities within the tool are really well built as well. I have used a couple cometitors in the past that weren't nearly as steamlined and easy to use as Wistia.
There isn't anything I dislike about Wistia. I have been using it for over 6 years across a couple different companies. I see no reason to use a different video hosting tool.
We host all of our website and email videos within video. We needed a tool that was easy to use, customizable and fast.
I love how easy is it to upload a video to Wistia and then share it anywhere I need to. I can then gather data on who has watched my videos and for how long. They even have a great service for captioning my videos so that our Deaf and Hard of Hearing members can also watch our videos.
I haven't run into anything negative with Wistia! It meets all the needs we had for a video hosting service.
Wistia gives us a place to host our videos that isn't necessarily public. It also makes it easier to track if our sales prospects are actually watching the info videos we send out.
It is a great tool to store and organize video content for our businesses. From sales materials to learning resources its our go-to service for video hosting.
The older version took a substantial amount of time to encode videos. The latest version works much better.
It solves video hosting and streaming for our business.
I like how easy it is to upload webinars, replays, or any other video that we have into the platform easily. I also like how we can add transcripts, captions, and thumbnails and those can automatically update anywhere that the video has been embedded. We've been using Wistia for many years now and it has made it so easy to have one place with all of our videos and easily embed them on our website.
We were originally on grandfathered pricing so now that the pricing is going up, it does feel like a significant jump for us. It no longer seems to be the cheapest on the market like it was when we started. But we have had no other complaints so we've stuck with it.
Wistia is allowing us to put our videos on our website and have it actually use our branding. We can adjust the player color per video or across many videos easily. We can add captions or transcripts quickly and the back end has made it really easy for us to find videos that we're looking for.
Wistia is very user-friendly and easy to use and manage, especially for our Sales people. We also like the ability to generate automated captions as srt files and transcripts. Love how easy it is to embed links and to update them via the 'Replace Media' functionality when they need to be updated, without having to do it manually. Haven't had the need to use CHannels yet, but I like that feature as well for doing a series of episodes.
Would like the option to get the automated caption files as .vtt file format in addition to .srt files. Would like more options to create and organize sections on a project page. Would like the ability to create custom branded client pages within our Wistia account. Would like better, more robust search functionality.
Video reviews and approvals, sometimes delivery to clients via download, but especially as a Sales & Marketing tool to send out links to demo videos, embed in PowerPoint pitches, etc. We also embed in client branded webpages that we create outside of Wistia.
Customizability for colors, thumbnails and HTML/descriptions. I also like how easy they are to share, embed and you don't get inundated with similar video suggestions.
It'd be nice to have users easily search for or find your videos on Wistia, similar to YouTube.
Custom features, able to upload/replace video in place are the best features that stand out from other platforms.
The ability for a marketer to easily do things like customize thumbnail, add alt text, add annotations, edit title and descriptions, and get responsive embed codes for placing the video in blog/email/website content. The efficiency of the 'automated' features like being optimized for website page speed performance and that the search engine meta data is automatically packaged with the video to improve website SEO; auto-generated captions with the ability to correct any typos; embeddable channels-like experience so you can easily showcase all your videos on your website in a way that benefits SEO instead of just using YouTube. HubSpot integration features such as lead-gen forms and property sync so you can lead score and nurture based on video metrics. Wistia customer support is awesome when issues do arise!
Analytics are somewhat limited and the project folder structure isn't super intuitive — it's sometimes glitchy to move a video from one project to another.
Being able to host and embed videos on our website in a system that is optimized for search engines and integrates with our CMS and CRM. As a result we can generate website traffic and engage leads from our videos.
Wistia is found the perfect balance for a video hosting platform: it is simple to use for staff and viewers, while having the exact set of analytics we need to make our videos more effective. They resisted overcomplicating their offering, keeping it tight, practical, and wildly useful. Integrations with other systems like Hubspot are massively time-saving. We now use it for everything; lead capture for marketing videos, chaptered long-form webinars, internal documentation - the works. This is my favorite platform in our marketing stack.
Nothing. The platform hits all our needs.
We get deep insight into our customer journey; what content our prospect engage with in a macro sense (which videos they are engaging with) and in a micro-sense (which portions of a video are they rewinding or skipping.) It helps us to focus on what matters most.
The editable player to ensure our players display the correct share information and match our branding.
It can be pricey, but worth the investment. We have been grandfathered into our pro account, but that still limits some of our integrations.
The ability to customize our videos and ensure hosting content without the worry of the embedded player trying to take users to other videos, off our site, or remove our content.
The player always works and looks fantastic, but it's all about the data. By connecting with Marketo, we're able to see which cookied contact have viewed videos and use that data to inform marketing focus and our sales funnel.
Their podcast product is a bit lacking, it doesn't show as many metrics as other hosting platforms. Reporting video plays across social media channels is weak too.
They recently made a big splash in a live video / webinar product, which seems like a really great start. Zoom is still better if you pay for all the live event features, but I'm excited to see how they develop further.
We love the analyitics that we can see on who's watching our videos, where they're watching, how long they're watching for and when they're re-watching. In addition, I love the fact we can customise the player colour, thumbnail, video thumbnail and what shows on the playbar.
So you've recently changed it so when we upload a video, captions are automatically turned off, when we need them always on - so we have to remember to go and turn them on - we're a video production company and use the hosting platform to share our videos to our clients when they're in draf and revision stages...so we always need the comments on. Also, we'd like to be able to force the player to always play in 1080p or 4K where possible, as sometimes our videos can look low-res when clients see them for the first time...
We can share our videos with our clients for their comments and feedback during the production process, and host our videos for marketing purposes on our website.
We have been Wistia customers since 2010 and have received top-notch service and support from them. Their system is super easy to use and set up. Customization tools are very user-friendly, and uptime with them has been 100% since we signed up. In 11 years, we have only had to talk to support once about an issue, which was quickly resolved.
Nothing. Everything works as it should. I don't have any issues with the company.
Wistia allows us to serve videos and documents to over 600+ clients worldwide. Their system will enable us to offer training videos to our clients within minutes instead of hours or days with other vendors.
I recommend Wistia for several reasons. First, the ability to change or update content without changing the link or embed code. As a content marketer, we sometimes have to edit retroactively, we don't lose our data or results when we have to make an edit. Second, the built-in transcription services are affordable and accurate. And finally, I love that we own this content and the results. Embedding with YouTube or other video hosts leaves us vulnerable to their changes.
Nothing. For me Wistia is the video solution with all the solutions.
I typically recommend Wistia as a solution for hosting videos on our website and collaborating on final videos. It's easy to share and comment, without versioning concerns.
Robust, flexible, clean, understandable user interaction combined with superb and responsive technical support.
Nothing! I used to handle hosting on our own servers by myself. Wistia makes it so much easier to do it so much better.
Managing bandwidth is the obvious one, but flexible use and reuse of multiple videos as well.
Helped us turn a number of overwhelming folders of videos into a well organized library of videos!
There are so many great options that it's sometimes hard to determine where to start!
As a small business with limited resources and no dedicated creative team it's allowed me to get a grip on all of my content.
Easy to upload videos and send the links to customers and partners .
It doesn't leave me a lot of space for commentary and info on the video . Also no direct connection to LinkedIn.
The need to share video content with clients and partners .