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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 20, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Sep 16, 2023
 Source
Overall Rating:
4.0
Manoj k. avatar
Manoj K.
Digital Marketing Executive
Share
"SERPSTAT- An All Rounder Solution"
What do you like best about Serpstat?

This is a versatile tool that has a comprehensive solution to address the SEO-related challenges. whether to do keyword analysis, web page rank calculation or track the number of backlinks, this tool can do these tasks within minutes. this keeps me to have an upper edge over my competitors

What do you dislike about Serpstat?

Not anything yet to dislike but still have to do more updation/upgradation because if I have to compare it with the market competitors like Ahrefs, Semrush, and Ubersuggest, it's tough to choose this tool over them.

What problems is Serpstat solving and how is that benefiting you?

I think very less ppl know that this tool can be used as a Chrome extension. I used this tool integrated with my Chrome extensions so it makes my task easy, and efficient. this helps me to generate a complete website audit, and on-page and off-page SEO analysis.

Small Business (50 or fewer emp.)
May 11, 2023
 Source
Overall Rating:
4.0
RR
Ryan R.
Founder
Share
"Easy to use and navigate"
What do you like best about Serpstat?

Serpstat has everything i need to look at for seo for my websites as an agency.

What do you dislike about Serpstat?

A few features I have to dig to find out more information on what it is basing the stats on for historical overview.

What problems is Serpstat solving and how is that benefiting you?

Cheaper alternative to some other seo tools out there with basically thr same features.

Small Business (50 or fewer emp.)
Jan 29, 2023
 Source
Overall Rating:
4.0
PZ
Peter Z.
Conversion Rate Optimisation Manager
Share
"Solid performance and user friendly report"
What do you like best about Serpstat?

The prioritised report is great to turn straight into an action plan to improve SEO.

What do you dislike about Serpstat?

There were a few grammatical errors that I needed to touch up before sending to my client.

What problems is Serpstat solving and how is that benefiting you?

Using this to audit new client sites and also to schedule reports via a reporting platform it's integrated with.

Mid Market (51-1000 emp.)
Apr 30, 2022
 Source
Overall Rating:
4.0
PS
Prashant S.
Senior Seo Executive
Share
"Overall Great Tool for SEO Review, Money Worth - Need More Improvements/Features"
What do you like best about Serpstat?

Serpstat shares the data about SEO Optimizing and competitors' stats similar to other tools such as ahrefs and semrush. The better thing is cost is so competitive and gives better insights when the uses are so specific about Keyword research, Site Audit, Domain Analysis and Backlinks details.

What do you dislike about Serpstat?

The stats should be more descriptive and in detail, as currently, they are generic. Paid Analysis does not show up when I found better data on other competitors.

What problems is Serpstat solving and how is that benefiting you?

it solving my problems related to finding competitors, their organic growth, their paid competitors and more about spending. In another research, it also helps me about what are the top competitor's website pages with respect to keywords and traffic.

Mid Market (51-1000 emp.)
May 19, 2020
 Source
Overall Rating:
4.0
KP
Klaus P.
Founder
Share
"Improve the SEO marketing and reachability"
What do you like best about Serpstat?

Great dashboard with several functions and alerts where we have to take a look to improve the quality of the content and possibility to add automatically keyword that are necessary for a proper SEO-marketing.

What do you dislike about Serpstat?

The general reporting system allows us to check the latest pages on their correct SEO-ranking - intraday changings will be shown with a delay, so it's possible that we see a totally correct webpage with a alert. Cause of this is it advisable to wait some day to have the updated and correct report of every single page.

What problems is Serpstat solving and how is that benefiting you?

Getting in touch and reach more clients with a good SEO ranking. Wide functions to optimize our visibility in the search rankings and several channel manager.

Small Business (50 or fewer emp.)
Mar 21, 2020
 Source
Overall Rating:
4.0
AA
Arpit A.
Founder
Share
"Good SEO Tools Platform"
What do you like best about Serpstat?

Serpstat offers lots of valuable data and insights for SEO analysis. I mostly use it for rank tracking and website technical audit. Keyword research feature is also a great addition along with the backlink database. I use it frequently for SEO reasearch.

What do you dislike about Serpstat?

Everything has limits imposed apart from that there is nothing i don't like in serpstat.

What problems is Serpstat solving and how is that benefiting you?

SEO Research. Backlink audit. Keyword and competition research. These are some of the things Serpstat helps me with. These are an integral part of any SEO project so SERPSTAT is a great help to me.

Small Business (50 or fewer emp.)
Mar 04, 2020
 Source
Overall Rating:
4.0
DM
Danish M.
Founder
Share
"Great SEO Tool With Lots Of Positive Features"
What do you like best about Serpstat?

Best collection of SEO tools under one roof. Serpstat is great for SEO and Competition research. It provides great value for money with the data it provides. I like the Keyword and backlink research tools a lot. These tools help me a lot to spying on competing websites. Compared to other tools in market Serpstat provides pricing plans for all whether you are an individual blog owner or an agency. All in all a great SEO Tool.

What do you dislike about Serpstat?

I am more than happy with the way Serpstat works and provides me data. So for me there are no dislikes for this awesome SEO tool.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for Competitor research, Spying on their rankings and keywords. I also use it for website technical SEO audit and Rank Tracking

Small Business (50 or fewer emp.)
Jan 23, 2020
 Source
Overall Rating:
4.0
DT
Divya T.
Founder
Share
"The SEO Swiss Knife"
What do you like best about Serpstat?

Serpstat has been one of my goto tools when it comes to SEO. It has all features from website audit and profiling, to keyword research and analysis and also backlink auditing. All these features make it a killer seo tool. It helps me a lot in my day to day guest posting outreach campaigns.

What do you dislike about Serpstat?

I haven't found any issues in working with serpstat, there is nothing to dislike here for me. Very much satisfied with how this works out.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps me with: SEO and backlink research. Finding new Backlink Opportunities. Guest post outreach. Technical SEO audit. Rank Tracking

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
4.0
Pavan J. avatar
Pavan J.
Founder And Ceo
Share
"One Stop SEO Tool that can be surely used for Multi Domain Digital Marketing!"
What do you like best about Serpstat?

Using Serpstat to Audit my client websites, make reports, improve SEO and SEM campaigns, tracking keywords for multi language and multi geolocations as well.

What do you dislike about Serpstat?

Somewhat SLOW... and Monthly Limits are what stops me to work with it and switch to other tools for time being.

What problems is Serpstat solving and how is that benefiting you?

SEO Audit - Clients get impressed with SEO Audits. SEM - PPC Campaigns improved. Keywords tracking on multi language and multi geolocations.

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
4.0
VO
Volkan O.
Ceo And Founder
Share
"Good SEO Tool"
What do you like best about Serpstat?

I like the functionality of the service. I use to find the right keywords mostly. I also like to see the ranking feature.

What do you dislike about Serpstat?

I think UI needs to be improved. UX design is not the best.

What problems is Serpstat solving and how is that benefiting you?

I can see our content's ranking values for Google separated by countries. Then, we can improve our contents to get better results.

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
4.0
Armand P. avatar
Armand P.
Managing Editor
Share
"Quick Report"
What do you like best about Serpstat?

The price. Serpstat is very affordable. There are several features that cost much more with other similar services.

What do you dislike about Serpstat?

The user interface is a little confusing, and some of the reporting it is difficult to find full descriptions for some of the data returned. I know what the data represents but when sending the report, the recipient does not understand what the data means.

What problems is Serpstat solving and how is that benefiting you?

I have been using serpstat to provide seo reports for clients and pro bono work that I do for non profit organizations. Benefits are that it is quick and simple to use.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
4.0
JJ
Joshua J.
Director
Share
"Great SEO tool"
What do you like best about Serpstat?

Super robust; SerpStat has thought of just about everything. Sometimes, lots of tools in a single product can mean that no one tool is outstanding, they are all just 'good' - but SerpStat is excellent across the range!

What do you dislike about Serpstat?

Sometimes the amount of options is overwhelming when we are onboarding new users. Even though support materials are good, there is still so much there which can be intimidating.

What problems is Serpstat solving and how is that benefiting you?

We mainly use for KeyWord research for blog posts and online content on our website. Since using SerpStat (alongside some other tools), we are ranking first page of Google consistently AND get better click-thru quality.

Small Business (50 or fewer emp.)
Mar 28, 2019
 Source
Overall Rating:
4.0
Luis B. avatar
Luis B.
Asesor De Marketing Online, Seo, Rrss, Sem,
Share
"Good experience, good value for money"
What do you like best about Serpstat?

Tool easy to use but very complete in results. It is a very intuitive tool to work with. The interface is very clear and clean and the route to follow well at first sight is appreciated. Easy to analyze your website and competition. Very complete and information-rich reports. I love the historical system of showing classifications of words in the serpent.

What do you dislike about Serpstat?

She's like sem rush's little sister, but not envious of her. My plan isn't good for ranking local positioning pages. There is no Spanish version.

What problems is Serpstat solving and how is that benefiting you?

Seo audits for companies I work with. The client likes information. Positioning of the competence of my companies and information about their strategies. With this information I help my clients to redirect the approach of their company on the internet.

Small Business (50 or fewer emp.)
Mar 17, 2019
 Source
Overall Rating:
4.0
Tarun B. avatar
Tarun B.
Founder
Share
"An all in one Complete tool for SEO and PPC professionals"
What do you like best about Serpstat?

Serpstat is a perfect tool for people who are just entering into SEO industry and are not having big budgets to afford expensive tools like Semrush and Ahrefs. It is super blazing fast and offers so much for Internet Marketers by providing SEO analysis, Domain analysis, PPC research, Website Audit, Rank Tracking all at one place. Some of its features are as follows: Website Analysis: To do an in depth competitor keyword research. We need a trusted tool which can help us create a strategy for our website. Serpstat does this job very well by doing based on entered keyword. And will show for how many keywords that website is ranking in Google. Secondly, We can know which keywords are ranking at what position in Google US, Google UK, Google Canada, Google Indian and so on which life makes so much easy for SEO professionals. Third, Finding organic competitors for a website is so much easy in Serpstat. Fourth, Domain vs Domain comparison. Enter 2 domains and check what is common between these 2 websites. Fifth, Finding Top pages which is a amazing features can let us know, what posts or articles are ranking for how many organic keywords. A long list of social media popularity can also be seen here. PPC Research: Enter a domain and find out PPC related date and results which can be used to understand what is working with what keyword in PPC industry. PPC Competitors list and Domain comparison and Ad Examples. Keyword Research Tools: This is a complete keyword research tool which can make life easier for SEO professionals by providing a huge list of keywords which can be used to write articles on those keywords. Backlinks Finding backlinks is so much easy by tracking backlink history, lost backlinks, Referring domains, Referring pages, Top pages and competitors. Rank Tracker: Tracking daily ranks in different Google search engine from different countries is so much easy with this tool. Website Audit: Checking health of website and performing audit on that can help in finding out website related issues, broken links, missing alt tags, internal links, external links and much more. This is based on SDO score which can help finding out issues based on priorities. High priority which needs to be fixed soon and middle priority and low priority and compare that with previous site audit to see how much you are performing well for raking higher in search engines. Serpstat has a plugin which can help a lot in working fast for determining website stats you are visiting. Awesome live chat support system. Serpstat is also offering access to lots of webinars, blog posts, guides and Serpstat Academy which is like having all professional learning material at one place.

What do you dislike about Serpstat?

Daily limits. Sometimes it is slow due to load on server. I wish they would have something for Search engines like Bing, Yahoo and Youtube.

What problems is Serpstat solving and how is that benefiting you?

Working as a blogger is really tough and knowing what competitors are doing and then creating better content and doing better research with them is part of SEO game. Serpstat does this pretty well and working with Serpstat solves a lot of problems by realising what competitors are doing. I love Rank Tracking and Website Auditing a lot which are very much accurate.

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
4.0
Greg C. avatar
Greg C.
Co Founder & Director Of Growth
Share
"A tool for small and micro businesses "
What do you like best about Serpstat?

As a small business user its a great easy to tool use. It's helped to track our SEO efforts and conduct audits across our website. I can track my keyword positions and can compare my content with competitors. Things are easy. Even for a non-SEO professional like me

What do you dislike about Serpstat?

Relevant keywords can include more context related words which I find on some other portals and find useful.

What problems is Serpstat solving and how is that benefiting you?

Serpstat to keep track of what was working and what wasn't. The audit tool is fabulous, along with keyword tracking and competitor analysis. I am learning to use focused keywords to reach the customers I want to talk about.

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
4.0
JS
John S.
Owner
Share
"Helpful SEO tool for beginners"
What do you like best about Serpstat?

I love how SERPSTAT intelligently suggests competitors to the website being analysed. It makes finding new keywords to target much easier! The backlink tool makes it easy to find where your site is being mentioned by others. It is a really useful tool for someone just getting started with SEO.

What do you dislike about Serpstat?

Getting into SEO can be a bit daunting. With so many options on hand in SERPSTAT it can be hard to know where to start. That said they have some pretty good resources to help get you started and pointing in the right direction.

What problems is Serpstat solving and how is that benefiting you?

Keyword research and competitor analysis

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
4.0
ZK
Zach K.
Assistant Manager (Digital Media)
Share
"SerpStat - Great for Small Businesses, Freelancer & New to SEO"
What do you like best about Serpstat?

Serpstat affordable pricing yet comprehensive features tools makes it an ideal complete SEO suite for small businesses, freelance digital marketer and SEO newbies. Serpstat has also made a simple, easy to follow. After one setup a project, Serpstat just gives just two options - one is to run a site audit and the other is to "Start Tracking" keywords. Both are the very logic and important steps to take after setting up a project. Apart from that, the different features of the tools is properly and logically grouped into 5 broad categories, namely "Website Analysis", "Keyword Research", "Backlink Analysis", "Rank Tracker" and "Site Audit". It's "Infographics" is a nice feature to provides the digital marketer or business owner a snapshot of the current status of a website.

What do you dislike about Serpstat?

As Serpstat is relatively a new kid in the block, as compared to its competitors MozPro, Ahrefs and SEMRush, it has just recently launched a number of new Google databases. As such, the data isn't as complete or comprehensive as compared to its competitors.However, given enough time & sufficient crawls, I believe its data completeness will be comparable with the other SEO tools. Another thing is the site audit tool configuration. In other site audit tools, it is not possible for me to configure the crawler to ignore tracking parameters that have no effect on the content, e.g. UTM parameters. By doing so, we won't be seeing so many duplicated URLs. Improving its academy and how-to articles and blog posts is another area which I think Serpstat can improve upon.

What problems is Serpstat solving and how is that benefiting you?

Rank tracking and site audit are two features I use often. I've my preferred tool for keyword research as the Google database is not as comprehensive as I mentioned above. Also, for my content audit, I'm depending on SEMRush. For backlinks, I already subscribed to Majestic so not really depending on Serpstat backlink analysis feature though I should be doing a review to see if the backlink analysis of Serpstat is as dependable as Majestic. If so, I may considering switching over to Serpstat for my backlinking needs.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
4.0
ZA
Zeeshan A.
Experience With Serpstat
Share
"Serpstat is best SEO tool for backlink creation & site audit & Keyword Tracking."
What do you like best about Serpstat?

What I like best about Serpstat is that it helps me to create high-quality backlinks without much efforts. This software helps me to do a Site Audit. This lets me evaluate and create a strategy to outrank my competitor. Also, this tool is great to find keywords and content suggestions to rank higher & drive traffic for my website.

What do you dislike about Serpstat?

In Serpstat, I think the dislike is that the keywords database is not too broad and the Keyword difficulty doesn't show you a right and accurate result.

What problems is Serpstat solving and how is that benefiting you?

One of the best things I like in Serpstat the Keyword tracking tool, I just Love it because it shows accurate result and It helps to see what my competitors are doing.

Small Business (50 or fewer emp.)
Jan 21, 2019
 Source
Overall Rating:
4.0
DO
Darcy O.
Owner
Share
"Great All-in-One SEO Platform"
What do you like best about Serpstat?

Love the keyword monitoring features - huge help in identifying if our efforts are working and where we should focus our efforts

What do you dislike about Serpstat?

Nothing as of yet - haven't found anything that we don't find useful! Excited to see what other features get released in the future!

What problems is Serpstat solving and how is that benefiting you?

SEO building is our main focus with Serpstat and it's working beautifully! It plays in perfectly to our content building and backlink strategies

Mid Market (51-1000 emp.)
Jan 21, 2019
 Source
Overall Rating:
4.0
SR
Sadhana R.
Seo
Share
"Useful SEO software at afforadable price "
What do you like best about Serpstat?

I really like the URL analysis part of the application which allows you to enter a URL and get the keywords for which that keyword is ranking rank. It can be done at URL and domain level. I also like to use the tool for site audit and keyword research. Not to mention, it is affordable.

What do you dislike about Serpstat?

It would be better if the keyword research part of the tool had more options.

What problems is Serpstat solving and how is that benefiting you?

Competitor research and site audits are the main problems we are solving with Serpstat.

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