MarketMuse Reviews & Product Details

The Create Brief and Optimize Brief tools are great for building article outlines and topic models for more complex topics. I love using Compete to find out what topics and semantic keywords our competitors are covering - it helps me write with more depth and breadth.

Creating briefs can be frustrating sometimes because the Section Focus Topics that I enter don't always save after I leave the brief and come back to it. I also wish you could enter more than one new Section Focus Topic at a time once you've already created a brief.

MarketMuse is saving me lots of research time. Instead of painstakingly reading every single page on the SERP to get a sense of what topics competitors are covering, I can get a bird's-eye view from the Compete and Research tools. This gives me more time to critically analyze other components of my competitors' pages and write stronger content.

The Optimize feature is a truly brilliant feature that puts other services like SEO Surfer and the like to shame.

It's not a brilliant word processor, which can make optimizing content on the platform a pain.

Market Muse allows our editors to be Psedeo-experts on every topic, using data to read between the lines, and allows us to compete and rank more consistently

I love the Newsroom and Research features, as well as the Briefs. We've never used a managed brief but the non-managed ones work great!

It can be really slow and glitchy, so plan to do something else while waiting for your information to load to avoid frustration.

Helps with Search Engine Optimization and creating long-form articles for the Google Search AI.

The best part of Market Muse is its dataset. When we compare the results from MM with other tools, for example, Outranking, I get the impression that the original dataset used by MM is better, hence the content suggestions appears to be more accurate.

It's slow! Wait, did I mention that Market Muse is slow? Yes, it is... That's the only thing that I think they should focus on in the near term. Compared with other tools, MM is the slowest by far. Sure, their results appears to be better, but the time it takes to get the suggestions really drags on our team overall productivity.

SEO and content creation.

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UI / UX is Nice . Credit Limits are Good. Content Optimization, Compete reports are really very helpfull to understand and optimize the Content for search engine .I love the credits. Very Strategic and Data-Driven Approach

I just want if they can also ADD " INDIA " as Location. Resources & use cases are very limited. They Don't have any webinars and live classes to support the users .

Well, I am doing a content Audit using market muse . I do research and Search for topics to prepare SEO content plan. I have Realized now, i started growing traffic on my website and really help me in pitching to my clients . More Strategic and data Driven Approach

I really like the approach MarketMuse takes in helping content marketers identify topics and intent as opposed to just keywords. In our space, intent can be tricky around certain keywords and MarketMuse has done a relatively good job of helping us make the best possible decisions with some articles.

The user experience is a little clunky and confusing. After spending enough time with it (and watching lots of tutorial videos), I've figured out a way to best use the platform that's quick and relatively painless. Also, if you're in a niche industry like the one I do content marketing for, the briefs are not always the best. This is definitely a great platform for SaaS companies that offer something specific, like tax software, or HR software. It's not as good for industries that are in manufacturing.

Some of the best benefits (which solve problems) are the questions MarketMuse provides, which are often used as subheads and in FAQs of articles and landing pages. The 'Compete' module is also helpful in including keywords and phrases in the article that aim to outrank the competition. You won't see immediate results, but a recent blog post I published using MarketMuse from start to finish has already garnered about 1,000 impressions and a handful of organic clicks in the first couple of days, which is encouraging.

Using program features makes my workflow a lot less complicated, and it's easier for my writers to see their drafts online as they write. It's also great for describing and assigning short articles as I recognize what matters, how long the post should be and how many other important rivals accumulate.

I haven't had any kind of bad experience with MarketMuse so far. Even when I was really worried about a little functionality or needed help building the Google Docs plugin, MarketMuse was very quick to provide me with incredible assistance.

I saved countless hours creating descriptions for blog web content in my industry. In addition, it gave us devices to help find competitive search terms, revealing what searchers are looking for.

MarketMuse has a lot of great data to work with and their applications allow you to review a target keyword across several different factors and gain more insight into creating SEO content that can rank. I appreciate that it can help with internal linking, competitor research, and keyword research.

The credit structure/use is extremely cost-prohibitive for anyone that isn't an enterprise business. I had to do a lot of digging/asking questions to their customer support team to understand the nature of how plans worked and what was included — it's quite confusing. It's also confusing that MarketMuse is offering a lifetime deal to an audience of startup entrepreneurs when some of the best functionality relates to using several $100 credits per article. It's not something I can personally justify for every article I create for clients, as there would be no profit left for me. And SEO content is my main product offering! Of course, that's not an issue if you're an enterprise business with a big budget, I just don't understand going after a non-enterprise audience with similar terms for credit usage.

I'm using MarketMuse to assist with keyword research/content briefing. It has helped me to better flesh out semantic keyword terms as well as better understand how to beat competitor content.

I like the variety of features MarketMuse has, as well as the helpful explanations of each of their features (which are sometimes hard to understand at first). The Connect and Optimize features in particular are very useful. I also appreciate that we get direct assistance from MarketMuse representatives, who can ensure we are using the software to the best of our ability. We haven't been able to use the content brief creator yet, but from what I've seen in the trainings, I look forward to trying it out to see if it works for us. If it does, it will save us a lot of time and effort on our end.

MarketMuse can be a little tricky to use at first because of their product-specific terminology, but that can be overcome by taking the MarketMuse training courses. It also sometimes takes a while to load the various features, like the Connect or Optimize features. I would recommend adding more training courses, or perhaps some training courses that allow you to interact with the software while you're learning about it--sometimes applying what you've learned about theoretically is difficult to apply to your own business's needs. However, with experimentation, I've been able to mostly work through these struggles.

The Connect feature is particularly useful as it helps us determine the best internal and external links to use in our blog posts. It also helps us see how our content stacks up against our competitors'.

I love how they show us the frequency of topics both the average competitor and top of class use on a given keyword. That way, we can optimize the topics by examining the strengths of both types. I also appreciated how advanced SEO experts and beginners can easily use the dashboard and scoring methodology. Another benefit is that you can easily show the before and after benefit of leveraging Market Muse. Content is often subjective. By seeing the improvement in scores, Market Muse makes it easier for us to receive approvals.

It doesn't work for every use-case. Perhaps a competitor's authority is too high to overcome, but sometimes the rankings we can't displace surprises me. There are a bunch of topics that don't seem relevant, but those are easy to weed out. I am not sure of the value of scoring the word count because Google algo's are constantly changing.

Many of the keywords that our clients care about do not rank or rank on page 2 or below. We target striking distance keywords and improve the content score leveraging Market Muse. We have found a lot of head and long-tail keywords reach page 1 and move up within page 1. By reviewing the competition, we can understand what topics we haven't covered at all. We will either write in those topics to give the article more breadth or write new content pieces.

I really love the premise of MarketMuse, and I find certain aspects of the platform REALLY useful (Newsroom, for example, can be great for timely articles). I used the service in a past role and really got a lot out of it. In this particular role, though, I don't feel like I got quite as much value, though it has certainly still been worth using.

I do feel that the pricing is sometimes a bit steep for the level of service one actually receives.

MarketMuse helped us create content clusters for some topics we were missing on our TaxBuzz website. We also used them to develop a number of content briefs for long form articles. Additionally, founder, Jeff Coyle, provided us with some extra consulting services during a major migration/revamp of the TaxBuzz site.

The huge competitive advantage Market Muse offers.

I think when there are updates, they should be made clearer. Sometimes these random things are added but not very clear how to use and make the most of them.

Identifying topic clusters

The support team is fantastic and the tools are easy to understand and use.

The price point seemed high for the services that were offered.

This was a great tool to help us discover the realities of SEO optimization and learn best practices.

I love the report app. You have the great value on it and very easy to use. Very useful to and interactive.

You have limited queries per month. You must spend 2 queries if you want to search for the topic and find questions on this topic. The results are limited. You can't copy or export the results. You only can check it or create a report in order to export. You can't compare competitors to find the best keywords.

Content creation. General overview on a topic. New ideas.

The Optimize feature of the tool is really cool to help us assess how well our content is optimized based on our targeted keywords. That said, it is very finicky and my writers frequently complain that they lose their work by simply clicking to another page or window. They say this won't happen if you're logged in, but we've found that's not the case.

The platform is so BUGGY! The system is frequently down or malfunctioning. It seems like they weren't truly ready to take on customers, but did anyway. At this point, I feel more like a tester than a user. I was really excited to use the Build Brief feature, thinking it would save me time outlining topics for my freelancers, but it's really not very helpful.

If you're trying to improve SEO without using actual brain power to create good, SEO optimized content, this is a good tool. However, articifical intelligence can't replace actual intelligence.

- Simple & fast to pull text for page refreshes and repurposing (and to see what's being crawled/indexed) using the "Optimize" feature - Easy to conduct competitor keyword usage gaps for content planning using the "research" feature - SERP Navigator is helpful in researching the search intent of a given topic or KW (ie transactional vs educational)

- Creating content briefs for blog / content outlines is a bit more involved using MM versus, say, chatGPT. And the quality of links provided, even when a site is added via "inventories", is hit or miss. But overall, it's still a helpful tool to have in my content planning toolbox. I will say that there is value in the NLP phrases to include, even though those can be somewhat hit or miss at times, too.

Efficiency tool; research aid.

MarketMuse makes it so easy to meet your SEO goals. Super intuitive and user-friendly as well.

Nothing, it genuinely gives you so much value for free.

As a content writer for blog posts and landing pages, it's the solution to all my SEO writing needs.

I like the ability to compare to top competitors and see how our content stacks up against the rest

I think there are some bugs with the optimize section that sometimes have to be worked around, which can be annoying

It's helping us prep powerful content for our audience without having to go check out the competition elsewhere; it's all condensed in one place

MarketMuse is the only keyword and market research tool I use. While it does have a bit of a learning curve, once you get the hang of it, it's very intuitive and easy to read.

I wish the questions had tiers attached to them. When you research questions people ask, it simply provides a list, without providing any idea which questions are searched the most.

Being a content writer, I have to do lots of SEO research to ensure that whatever material I write (blogs and landing pages, mostly) will rank high on search results.