Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 10, 2024
Act! Logo
434 Act! Reviews
3.9 out of 5
Enterprise (> 1000 emp.)
Jan 29, 2019
 Source
Overall Rating:
5.0
BP
Bob P.
Principal
Share
"The very best and easy to use CRM program "
What do you like best about Act!?

I have used ACT since it began and it only improved. It is the easiest to use and can had customization for searches. I am not using version 20 and it is a real tool in developing business and creating relationships. Best CRM program.

What do you dislike about Act!?

The database configuration can be testy.

What problems is Act! solving and how is that benefiting you?

It is a log of activity and helps me remember important information I can search and sort.

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
5.0
Ann C. avatar
Ann C.
Founder And Ceo
Share
"ACT does as much or as little as I want"
What do you like best about Act!?

I can use ACT as a simple contact management tool, looking up basic info. Or I can utilize more and more features as I need/learn them. I am now a "power" user and look forward to adding even more handy tools like event management. I have the desktop version.

What do you dislike about Act!?

The online version did not "play well" with my Windows 7 PC and I was never able to access it online from laptop (also Windows 7) and phone (a Blackberry).

What problems is Act! solving and how is that benefiting you?

Capturing emails for each client, making notes on the fly while on the phone, scheduling follow-up. I love Groups! I look forward to using email marketing in the near future.

Mid Market (51-1000 emp.)
Jan 29, 2019
 Source
Overall Rating:
5.0
BS
Brad S.
B Usiness Development Manager, U.S.A.
Share
"Master of My Day - Best Business Tool On the Market Today"
What do you like best about Act!?

The ACT! program, while being a very comprehensive and powerful database, is the primary resource I use for scheduling and record keeping. The interface with OUTLOOK is seamless and saves time and effort in setting meetings, calls and appointments. I use it for documenting my interactions with clients and have used it for legal back-up since 1995. The program is simply the Master of My Day - I do what it tells me to do!

What do you dislike about Act!?

Formating the contact screen layout is a very involved, time consuming and complicated process. If it were more user friendly, the customizing of the programs personal utility for me would be easier and I would use it more effectively. The complexity is more cumbersome than it should be.

What problems is Act! solving and how is that benefiting you?

The business benefits that I reap from using the program have varied through the last twenty years I have used it. I have had several job descriptions over that period of time and the impact of the ACT! program has differed slightly between each one. Generally speaking, it is the time management aspect that I consistently benefit from. Other similar programs are not as easily applied to what I do.

Small Business (50 or fewer emp.)
Jan 22, 2019
 Source
Overall Rating:
5.0
BB
Bonnie B.
Property Specialist
Share
"As a full time Realtor, ACT has helped me keep up to date with my clients and prospects."
What do you like best about Act!?

The fact that I was able to create my own letters and/or campaigns to send to my clients and prospects. Plus the fact that I knew exactly when to send things out using the calendar on a daily basis. I also liked the fact that the program was able to integrate all my e-mails to my contacts and that I am able to save any attachments in the contact's history. That way I didn't need to "search" in any other are of my computer files.

What do you dislike about Act!?

Although I don't use the on-line version that often, I find it doesn't really have everything thing available to me at the click of a key stroke. I am also finding it a little more confusing now that I'm using is as an Administrator to 2 of my associates. I can't seem to separate my contacts from my associates' when I create a lookup from the calendar. I'm also not so sure each associate does NOT see what the other has or what I have as "private".

What problems is Act! solving and how is that benefiting you?

The biggest benefit I see is that I can keep each email and attachment with each contact. Once I get to know how to work as an Administrator to my 2 associates, it will benefit all of us in keeping in contact with one another and knowing that they are keeping up with their work.

Mid Market (51-1000 emp.)
Dec 27, 2018
 Source
Overall Rating:
5.0
TL
Talya L.
Credit Card Specialist
Share
"Holds thousands of pieces of information!"
What do you like best about Act!?

I love the layout /coloring/ ease of use . I like that it allows me to use numerous queries and search methods to find tiny bits of information on my customers /clients. Its also customizable to your specific company needs.

What do you dislike about Act!?

I feel as if the platform could run faster if there were more updates to the program. I think it is built for smaller less complex companies but it has done us well so far and I look forward to its evolution.

What problems is Act! solving and how is that benefiting you?

Runs slower the larger the company.

Small Business (50 or fewer emp.)
Nov 30, 2018
 Source
Overall Rating:
5.0
CR
Chuck R.
Executive Producer / Pastor
Share
"ACT is an amazing database "
What do you like best about Act!?

It syncs all my contacts with my iPhone and reminders come up automatically 30 minutes in advance - Never miss an appointment!

What do you dislike about Act!?

It runs a little slow with selection contacts from a task list

What problems is Act! solving and how is that benefiting you?

Keeping track of clients and potentional clients and timing to call or reach out again.

Small Business (50 or fewer emp.)
Nov 29, 2018
 Source
Overall Rating:
5.0
RS
Richard S.
President
Share
"Easy to add new program"
What do you like best about Act!?

Makes my life easy to stay in touch with my customers. I have been using ACT since the 1980s over that time they are always making it better to stay current or better than other CRM systems.

What do you dislike about Act!?

If I have a complaint is that it takes longer to talk to their support department than I like! Now that being said once you talk to the support person they are very knowledgeable and professional and have always helped me with any of my questions.

What problems is Act! solving and how is that benefiting you?

With over 9000 contacts in my ACT data base the features of the system and the interfacing of Outlook help me stay current with all all my customers and the projects that i"m working on ! Standard form letters and emails out make my also help with customer management..

Small Business (50 or fewer emp.)
Oct 25, 2018
 Source
Overall Rating:
5.0
LB
Laura B.
Ceo/President
Share
"ACT has helped me with my business since 2006!"
What do you like best about Act!?

Technical Support is always available to help you with any problems you have and to teach you how to use all the new features that ACT has.

What do you dislike about Act!?

When we updated to Windows 10 ACT has a few issues but they fixed everything within a couple of days.

What problems is Act! solving and how is that benefiting you?

Email issues Synchronizing data base

Small Business (50 or fewer emp.)
Oct 25, 2018
 Source
Overall Rating:
5.0
NH
Nancy H.
Professional Speaker
Share
"VERY SATISFIED ACT CLIENT"
What do you like best about Act!?

ALL my information about each client is in one easily accessed location. I can segment by industry, area of the country, past programs, budget, etc. And, I can send an e-newsletter to 3,000 quickly and efficiently.

What do you dislike about Act!?

I am honestly completely satisfied - and have been since the mid-90's when I first chose ACT! as my contact management program.

What problems is Act! solving and how is that benefiting you?

Being a professional speaker who has spoken throughout the U.S. and 17 foreign countries, I have A LOT of clients and A LOT of information about the needs of each. It is imperative that I answer their questions as imy seminars relate to their needs rather than a generic response. Having my client's complete record at my fingertips , even when I receive an unexpected phone call, allows me to help clients in a timely manner and show them that I genuinely care about them and their goals.

Mid Market (51-1000 emp.)
Oct 23, 2018
 Source
Overall Rating:
5.0
NB
Nancy B.
Sr. Bookkeeper
Share
"I can't work without it"
What do you like best about Act!?

ease of use, customisable fields dropdowns layouts etc

What do you dislike about Act!?

when using the cloud version there is a lag depending on your internet speed. I would prefer to use Act! in the cloud but because of the internet lag I cannot

What problems is Act! solving and how is that benefiting you?

Keeping track of purchases time orders are open and order tracking in general

Small Business (50 or fewer emp.)
Sep 15, 2018
 Source
Overall Rating:
5.0
BA
Bill A.
Small Business Owner
Share
"Great product great customer service!!!!!!!"
What do you like best about Act!?

Act does everything I need in one program. When I needed help the customer service team has been a great help whenever I needed them. I can access the information anywhere.

What do you dislike about Act!?

I have not found anything I dislike with Act yet.

What problems is Act! solving and how is that benefiting you?

Keeping track of leads and customer information.

Small Business (50 or fewer emp.)
Aug 20, 2018
 Source
Overall Rating:
5.0
DL
Dr. Michael L.
Founder
Share
"Act! is an Administrative Life-Saver"
What do you like best about Act!?

We have used Act! since the DOS version to maintain the student records for our nontraditional Seminary. From consultations to maintaining student records and transcripts, it does a great job!

What do you dislike about Act!?

Sometimes MS SQL and Windows are a little touchy. Nothing that cannot be overcome by restarting the MSSQL under "Services.exe"

What problems is Act! solving and how is that benefiting you?

Maintaining student records and CRM for our student body. Saves us thousands on specialized software designed for academic records.

Mid Market (51-1000 emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
OL
Olivia L.
Inside Sales Representative
Share
"Act is a good time"
What do you like best about Act!?

The ability to search different sections of act.

What do you dislike about Act!?

Act tends to shut down a lot when you are in the middle of things.

What problems is Act! solving and how is that benefiting you?

Act helps me produce great prospects to call and get appointments set up.

Small Business (50 or fewer emp.)
Jul 09, 2018
 Source
Overall Rating:
5.0
Kirby I. avatar
Kirby I.
President
Share
"Act Is Essential"
What do you like best about Act!?

Been using Act for over 20 years every day Manages clients, prospects, and others Email and fax them any time in seconds. Currently using Act 13

What do you dislike about Act!?

I do not like paying for tech support, but who does

What problems is Act! solving and how is that benefiting you?

Customer contact and control Have over 125,000 people in my db

Enterprise (> 1000 emp.)
Jul 06, 2018
 Source
Overall Rating:
5.0
RT
Rex T.
Client Executive
Share
"One Happy Customer :)"
What do you like best about Act!?

I like the steady unrelenting professional assisting me, ever so patient and focused on getting what needed done, with no evidence of impatience or pressure to terminate the call before all problems were fixed to my full satisfaction. The best technical assistance I have ever experienced online before.

What do you dislike about Act!?

I don't like the complexity of the database

What problems is Act! solving and how is that benefiting you?

My database was very out of sync and needed updating on my computers

Small Business (50 or fewer emp.)
Jun 19, 2018
 Source
Overall Rating:
5.0
NM
Nick M.
Independent Associate
Share
"Organization"
What do you like best about Act!?

Simplicity of the Act!'s program to evaluate and use your own method of programing and setting up your own database to evaluate and follow up with your contacts

What do you dislike about Act!?

Program malfunctions not being addressed properly when information has been sent to Acts! to reevaluate and add other benefits that would help their software be more effective.

What problems is Act! solving and how is that benefiting you?

Communication >Income Dollars

Mid Market (51-1000 emp.)
Jun 19, 2018
 Source
Overall Rating:
5.0
BH
Bruce H.
Principal
Share
"Small Business"
What do you like best about Act!?

The service has improved significantly, fast response time, pleasant people. I'm going to call right after this survey just to chat with customer service.

What do you dislike about Act!?

I don't spend more time learning how to more effectively use ACT.

What problems is Act! solving and how is that benefiting you?

Sometimes there are issues with the syncing between our ACT and Microsoft Outlook.

Small Business (50 or fewer emp.)
May 15, 2018
 Source
Overall Rating:
5.0
JM
Jennie M.
Independent Business Owner
Share
"Excellent communication skills and problem solved in a timely manner"
What do you like best about Act!?

Professionalism and experienced technical support. Willingness to help with no impatience. I always can depend on the Technician being very knowledgeable and easy to deal with. My problem is always resolved with as little effort on my part as possible. I use Act for all my databases and emails. I truly believe it to be the best program for business needs.

What do you dislike about Act!?

I had to purchase another support contract because the one I bought in 2017 had just expired. I paid for a year's support and only used it once. I was on hold for the sales department for a long time and an even longer hold for the technician. He had me download a remote program so that he could access my computer and that took longer than I expected. I am very satisfied with the results but i don't like having to pay and then not need it but the one time.

What problems is Act! solving and how is that benefiting you?

SQL disables after any Windows 10 upgrade. The benefit is knowing the ACT technician will get it corrected.

Small Business (50 or fewer emp.)
Apr 26, 2018
 Source
Overall Rating:
5.0
BB
Brian B.
Founder
Share
"Great Product - Better Service"
What do you like best about Act!?

ACT is a fantastic CRM - but the customer service is even better. If I need help with ACT, all I have to do is call and ask. Someone is usually on the phone with me within a few minutes and quickly answers my questions. No software is perfect, but it's nice to know a HUMAN in there to help me.

What do you dislike about Act!?

Of course it would be nice to talk to someone without a heavy Indian accent, but my most recent interaction was fantastic and I could easily understand the technician helping me.

What problems is Act! solving and how is that benefiting you?

Tracking prospects and managing my calendar. Benefit is not having to worry about missing a contact and being able to manage my pipeline at the touch of a button.

Small Business (50 or fewer emp.)
Mar 06, 2018
 Source
Overall Rating:
5.0
BM
Bob M.
Founder
Share
"Using Act since 1995"
What do you like best about Act!?

It is a great time saver for organizing information, sending letters etc Map lookup

What do you dislike about Act!?

Not too much. A lot of improvements have been made. I would like to see some weekend support hours.. I've reported several problems and they have been corrected

What problems is Act! solving and how is that benefiting you?

E-mail bulk mailing, Letters, contracts, phone # lookup is great. Elimination of paper & notes.

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