Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
I love Tailwind as it's easy to use. It makes scheduling stress-free and I can change once pins are scheduled. The added Smart-Loop schedule is great too and though I'm still on the trial version I will probably purchase this too. The Chrome Extension is brilliant and I use it all the time. While I use Tailwind mainly for Pinterest, I also use it for Instagram so switching between the two works well for me. The insights section is excellent as I can see how my pins and boards are doing on an almost daily basis.
There is no mobile app for android phones yet which is very disappointing. I check Pinterest several times during the day so it shows me more pins, however I can't add these to tailwind. Would like to see this app in use in the very near future. I find when I automatically post to my Facebook page (not personal) page, it doesn't come up with the right photo - maybe it's just me as I haven't checked with Tailwind about this problem. While the insight section shows me followers it would also be great to include monthly unique views and monthly engaged so I can see everything in one screen.
The greatest benefit is being able to schedule ahead - one time I have a full week schedule which was wonderful. The insights section is great for statistical information.
I like the ability to bulk schedule across several boards and see robust analytics. Automatically posting a pin to Twitter is great also. I am just starting to use the Pin Inspector, which lets you go back and look at data on a per-pin basis to see what is working and reschedule pins that have done well.
I wish there was a way to create settings for a particular board. For example, many group boards have rules about how often you can post, and it can be a little painful to keep track of those while trying to schedule content out a month in advance! I also wish more of the reporting features were available on the lower-tier plans.
I simply would not be able to achieve the growth in traffic and email subscribers without being consistently active on Pinterest, and I would not be able to be active on Pinterest without this scheduling tool since I have a full-time job in addition to my own business. It's like being able to be two places at once.
I love that I can schedule posts to Pinterest and Instagram without worrying that they'll violate the terms of service for both platforms. The suggested times, hashtags and the ability to post to tribes helps me to save time and feel confident that I'm reaching my audience when they are online. Tribes are awesome for helping to reduce double posting or spamming - as long as you follow the prompts and don't post something when it flags that you've already posted that content.
I dislike how there's not more of a variety of hashtag suggestions, and that hashtag suggestions for Pinterest aren' yet available. I'm not a fan of how there's a limit of 30 days of data with the paid monthly or annual plan for individuals. I'd like to be able to see more data that can help me out, similar to the level of data included in an enterprise plan.
The benefits I've received from Tailwind include efficiency, saving time, being able to schedule posts way ahead of time, and being able to reach my audience.
The interface mimics Pinterest, so it's intuitive and easy to use. I also love the scheduled time slots to the side, so you can easily move pins around. Tribes is also an incredibly useful feature and can really help you up your reach on Pinterest. Also the base level is really affordable, great for small businesses or bloggers.
It would be really nice if your drafts showed up in order by board, instead of just random. Would also like to be able to schedule more than 150 drafts, but maybe that's an upgrade feature. The tailwind re-scheduler from Pinterest could also use some help, it's clunky and slow, and takes way too many clicks.
Pinterest is our biggest traffic driver, but I can't waste all day pinning things. Tailwind helps keep it organized, keep it regular, pin way more than I could on my own, and really helps expand reach and traffic through best practices and Tribes.
I love how easy it is to schedule pins from any website, rewrite the caption to include keywords and even ensure that they are directed to the correct website. I also love prescheduling posts to coincide with my blogging schedule
That there isn't a way to see more of a return on investment - instead of just number of clicks or visits, figuring out who inquires because they saw me on Pinterest
automation!
Tailwind cuts down time spend with Pinterest by 75%+!!! It's easy to use and I've seen Pinterest following and engagement increase. Highly recommended.
I don't like that Instagram and Pinterest are two separate payment options.
With a baby, a part time job, and running a business, Tailwind has increased my productivity. Viewing data is helpful and meeting new people to collaborate with is a huge plus.
Having the ability to sit for a bit, create content and schedule it out , has been a huge productivity changer. . To see what works and what doesn’t has been a revenue changer. Less time, more money. What’s not to like!
I still wish I could post to Pinterest, Instagram and Facebook with one image/text (fullu automated without major modifications). Unfortunately the image requirement differ for all three. I have tried using all the tips, but the images come out nusable on Facebook and Instagram.
Work less on social media marketing. Increase revenue by working smarter.
My favourite part of using Tailwind is the ability to use it on multiple devices, no matter where I am, to do my scheduling, for multiple social media platforms (Twitter, Facebook, Instagram and Pinterest - because they are all linked together seamlessly) - whether I am at home on my desktop, late at night on my tablet, or waiting for an appointment on my iPhone - I can spend a few minutes scheduling posts whenever and wherever it's convenient for me.
I can't particularly think of anything I dislike about the Tailwind app, it's more that it's difficult to plan content that fits within the guidelines of all four platforms - the character restriction in Twitter versus the image sizing in Instagram vs the infographic guidelines in Pinterest and so on.
I am solving the issue of time and scheduling. The benefit for me is freeing up my schedule for other things. I no longer have to spend hours and hours creating content, posting it, sharing it, tweeting it, uploading it to Facebook, turning it into a separate Instagram post, then pinning it to Pinterest, and repeating the process 20 or 30 times a day. Nevermind connecting with other people on all these channels. With Tailwind I get to socialize on my schedule. Spend a bit of time when it's convenient for me scheduling posts for the week or weeks in advance, knowing that they will happen on time without me having to worry about them. Then I can focus on building my following on each channel, tweet about other things, follow accounts that will build my following etc.
Marketing to my target market consistently takes time and energy, but, I can't be online 24 hours a day. That is why I love Tailwind. I can schedule social shares at the best times to post in advance even when I am away from my computer.
There is no magic wand that does everything for me...Just kidding.. Scheduling posts with Tailwind makes it so easy I don;t need a magic wand.
Saves me time and energy. Tailwind Allows me to put my feed up while I enjoy creating new images to social share on Pinterest, Facebook and Twitter to my target market
Tailwind is an awesome tool allows me to save time and take care if my Pinterest schedule for weeks in advance.
I don't dislike anything. I would like to have more time to understand all the options Tailwind offers. I feel like I am not using it to its full potential.
I have increased my Pinterest reach from 0 to 1 million unique monthly visitors in the last 5 months.
They seem to have thought of so many features all in one package. Love it
Not sure If I do dislike anything. I've been using it for a while if I've had any issues they're happy to sort it out quickly.
It gives me an opportunity to spend a short time working out my schedule for a few days in a row.
I love the recommended scheduling times to help me reach my audience more effectively.
I dislike that a large portion of the reporting features are reserved for higher tier plan levels.
I am able to better source and share pins with others in my industry via Tribes, and schedule pins directly from my browser with the Chrome extension.
I love that I can pre-schedule my Instagram posts! It saves loads of time!
Sometimes it can be a bit hard to navigate. Also, the tutorial sometimes starts again when you sign in and makes you think you are creating a real post, but it never lets you post and you have to start again.
I'm saving time by being able to pre-schedule instagram posts, but it also suggests the most successful hashtags and posting times! It's really upped my instagram engagement and success!
This is probably my favorite tool that I use with marketing. Manually pinning takes up so much time, whereas with Tailwind I can just spent 5 hours in the beginning of the week to pin everything for the entire week without worrying about it. It also helps me optimize the best times to pin. I like that I can see which pins are performing the best so I can replicate them.
I don't like that if I want to see all my previous pins from tailwind farther than 30 days back I have to upgrade to a higher cost membership. I also wish there was a way for me to pin my buyable pins through Tailwind, that would make it a lot better. I also like the new "tribes" aspect, but it's hard to start new ones on your own and to get people to really join them. It's a pain when the source/url of pins you're pinning doesn't carry over, and I'm not really sure why that happens, but it's still easier than manually pinning things one by one.
I'm able to save a ton of time by scheduling everything to go on pinterest for the week, instead of having to do a little each day. 90% of our website visits are from Pinterest now, so it's helping get our brand awareness out there.
I love Tailwind's customer service and how easy it is to schedule pins.
If you had asked me a week ago I would have said their analytics. They only gave us 7 days worth of analytics with the plus plan but they recently changed it to 30 days worth of data so I'm fine now. :)
It saves a ton of time and it helps us make informed decisions about our Pinterest marketing.
Mulitple Boards, Humans on the phone or chat. Tribes are great. The articles always informative on top of their game. Everything at Tailwind is the best and I have tested them all. With Tailwind's direction and information, my business acct BARZZ has just reached 1.2 MILLION Viewers with just 500 followers. If that was FB I would have 20 people. Once again THANK YOU Tailwind FU FB.
I dislike that you aren't on other platforms. I also dislike that I happened upon tailwind after getting screwed by other utility programs
Posting on Pinterest automatically saves a tremendous amount of time. Analytics also helps to show whats working and then I correct what isn't.
My favorite features are: >being notified if I have already pinned something to a board (no duplicate pins!) >tribes (are amazing for working with others) >the ability to schedule to multiple boards with one click >stats available for your pins is very helpful
I wish it would allow me to share to my Facebook Business Page.
Staying on top of Pinterest easily - managing my boards, comments and working with others to promote socially online.
Very easy to schedule posts days and weeks in advance. It has tremendously increased my pageviews in a short span of time. I love it.
Some features such as Tribes require an account upgrade to participate well. Some analytical features also require an account upgrade.
I use it for my website. As Pinterest is a search engine, consistent scheduling of blog posts improves my reach tremendously.
Tailwind is incredibly easy to use - its scheduling feature is a huge time saver. Stats are sent automatically every week. You can create your own pins, pins from Instagram or direct from Pinterest. Awesome.
Unlike another scheduler, Tailwind doesn't offer looping of pins which would be useful
Developing my business presence on Pinterest - traffic to my Etsy shop has been positively affected.
I enjoy getting the stat reports, setting up the shares and also getting my weekly updates on where my numbers are at each week with the new followers pins and likes. Great tool for using when you are running a business!
I can not think of a whole lot that I dislike off the bat.
I have noticed more response from my Pinterest along with the increase when it comes to my following since I started using Tailwind!