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Kit Logo
Kit
Email Marketing Simplified
4.4
(193)
(Formerly ConvertKit)
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Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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5.0
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$29.00/month
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to Mailmodo?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Kit Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 09, 2024
Kit Logo
193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
Amit D. avatar
Amit D.
Co Founder
Share
"Best and easy to use email marketing tool"
What do you like best about Kit?

The best thing about ConvertKit is that it is novice friendly and has easy navigation. It has tons of pre-built email templates, landing pages, and form templates that you can use after minor modifications. It also has an intuitive list management feature. You can add them individually or in bulk, and they can also subscribe to your list using your landing page and form. Later, you can organize them by tag, category, and source.

What do you dislike about Kit?

It has all the features that I need for my email marketing. There is nothing to dislike.

What problems is Kit solving and how is that benefiting you?

I use its email newsletter feature to send offers and service updates to my customers.

Small Business (50 or fewer emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
⚡ Falak S. avatar
⚡ Falak S.
Founder
Share
"ConvertKit automations are next level"
What do you like best about Kit?

User-friendly layout despite tons of features. Automations forced me to switch from MailerLite to ConvertKit. You can tag leads and send them to different funnels etc. Then send personalized emails using automations. Custom fields make these automations even more powerful. Cherry on the top is excellent customer support. Moving from MailerLite was very easy. Just import the list and you are good to go with ConvertKit.

What do you dislike about Kit?

It becomes pricey as your list grows. It has steep learning curve especially when you are just starting out on email automations. Their email signup forms are very basic where you can change font, background color etc only. This can be improved definitely.

What problems is Kit solving and how is that benefiting you?

Putting users in automation funnels. And I am using it as a transactional email platform too. I t tags users based on onboarding completion steps. Then we see where users are leaving the most so we improve that plus users are sent email to complete onboarding from that specific step.

Small Business (50 or fewer emp.)
Jul 15, 2023
 Source
Overall Rating:
5.0
IP
Ivs P.
Founder
Share
"The Best Email Marketing tool for Beginners"
What do you like best about Kit?

It is free to start with upto 1000 contacts. Which is too good for any starting marketer.

What do you dislike about Kit?

As on Date Nothing much. I wish GUI good

What problems is Kit solving and how is that benefiting you?

ConvertKit, provides, cost effective email marketing solutions for beginner marketer. As beginners, cannot afford costly tools. Convertkit helps them.

Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
CH
Claire H.
Founder
Share
"Easy To Use"
What do you like best about Kit?

Simple set up and easy to use. Also the emails dont drop into spam or the google promotions tab.

What do you dislike about Kit?

Nothing really. I've found it pretty easy to use

What problems is Kit solving and how is that benefiting you?

Stops my email content going into spam

Mid Market (51-1000 emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
JG
Joseph G.
Founder
Share
"ConvertKit"
What do you like best about Kit?

Convertkit allows you to create landing pages that solve specific use cases for getting customers to your product. Without the convert kit I wouldn't be able to optimize my business.

What do you dislike about Kit?

What is least helpful with Convertkit is that I don't like that there aren't any login integrations with google or single sign-on capabilities. It's hard to remember passwords.

What problems is Kit solving and how is that benefiting you?

I mainly use convertkit for email marketing purposes. This help solves all the use cases I must address when trying to traffic customers to my landing page. My business has increased by over 30% by using convertkit.

Small Business (50 or fewer emp.)
Mar 31, 2023
 Source
Overall Rating:
5.0
CC
Cody C.
Founder
Share
"Awesome software with 10/10 support"
What do you like best about Kit?

Customer service and willingness to help

What do you dislike about Kit?

few dislikes, the only thing is the interface SOMETIMES glitches but every software is like that

What problems is Kit solving and how is that benefiting you?

Im connecting ConvertKit email automations to my landing pages for my business and cannot wait to see the results

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
JB
Jeremy B.
Founder
Share
"Love this tool for email automation!"
What do you like best about Kit?

Simple user interface that is easy to use. I also love the automations and how easy it is to duplicate sequences for new campaigns.

What do you dislike about Kit?

Only downside is I wish I could add a subscriber to a sequence from said subscribers main "profile" page.

What problems is Kit solving and how is that benefiting you?

ConvertKit allows me to send emails to my list via schedules, one-off broadcasts, or automations triggered by actions. I love the different options and appreciate the simplicity and how they've split up the features.

Small Business (50 or fewer emp.)
Mar 09, 2023
 Source
Overall Rating:
5.0
Dipesh  R. avatar
Dipesh R.
Senior Executive Seo
Share
"Best Marketing Automation tool for Creators"
What do you like best about Kit?

It automates all the processes very quickly and is very user Friendly.

What do you dislike about Kit?

Pricing can be lowered so more user can use it.

What problems is Kit solving and how is that benefiting you?

I used it for my Email Marketing campaign.

Small Business (50 or fewer emp.)
Dec 27, 2022
 Source
Overall Rating:
5.0
Laura D. avatar
Laura D.
Owner
Share
"Connect Easily with ConvertKit"
What do you like best about Kit?

The tutorials and chat/email help are Great! Every time I ask a question, the representative responds quickly, with detailed information, AND includes links to additional resources, usually their very clear, step-by-step tutorials that include pictures and sometimes automations that you can copy and paste into your own account.

What do you dislike about Kit?

I haven't found anything I dislike yet - oh, I changed my web hosting and had to re-authenticate my domain to be able to send my broadcasts. This was a small speedbump but tech support and tutorials gave me all the information to complete that process quickly.

What problems is Kit solving and how is that benefiting you?

I like using ConvertKit so it's helping me enjoy writing emails and communications to my list. I LOVE the automations - the graphic interface allows me to clearly map out a series of steps. The tagging system is great for me. I have a few special interest groups and about once a quarter, I email my list and ask the members to pick their preferred interests by clicking a link, and then they're automatically tagged! (Well, they're tagged because I set up the integration following the tutorial!!) Also, A/B testing of headlines is super easy to use. I was always confounded by that but the way ConvertKit works it makes it really easy to see which headline gets the best open rates and response rates.

Small Business (50 or fewer emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
Carlos A. C. avatar
Carlos A. C.
Compliance Editor
Share
"Easy Marketing Campaigns"
What do you like best about Kit?

It's a great and simple tool that has helped me to create marketing campaigns super easily and with a high level of security and professional outlook

What do you dislike about Kit?

Is possible the paid plan might be a bit too expensive to my taste

What problems is Kit solving and how is that benefiting you?

Faster and well-tracked campaigns

Mid Market (51-1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Magna S. avatar
Magna S.
Marketing Assistant
Share
"Easy to use tool"
What do you like best about Kit?

Handy FAQs to solve how-to steps and on-time Custome Service chat support to answer questions about the products inside Convertkit, unlike another counterpart which provides a bot or delayed response.

What do you dislike about Kit?

The pricing is much expensive compared to Mailchimp and other marketing landing tool. If the user subscription is lowered, say $20 per month up to 1000 subscribers....

What problems is Kit solving and how is that benefiting you?

It is a great Automation builder with its user-friendly navigation templates to follow and build your form using custom fields readily available for easy usage and completion.

Small Business (50 or fewer emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
BJ
Bryan J.
Cto
Share
"Convertkit is key for business"
What do you like best about Kit?

As a digital marketer, I have used a wide range of email marketing services and here is why I belive Convertkit is #1. Almost every other email marketing service has the same flaw: they attempt to be a 1-stop shop. Meaning they dilute their main service with alternate features. A jack-of-all-trades but a master of none. Convertkit simply hyper focuses on email and getting you the most in-depth data, making them the master of email marketing.

What do you dislike about Kit?

The downside of having a service that solely specializes in email means that you will have to integrate with a large number of additional services to complete your marketing system.

What problems is Kit solving and how is that benefiting you?

They provide very in-depth data and tracking regarding behavior, actions and reporting for email campaigns, automation and broadcasts.

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
Melissa E. avatar
Melissa E.
Piano Teacher And Concert Pianist
Share
"ConvertKit has been a great way to automate our business."
What do you like best about Kit?

The tagging feature is really great because we've been able to keep customers separated based on purchase or what they've signed up for. This way we can better target our emails. The automations/rules was a big game changer. Through that, we've automated so much in our business, which has saved our assistant a lot of time to be doing other important tasks for us. All around an excellent product. I can't imagine running a business without it anymore.

What do you dislike about Kit?

I would like it if more other products naturally integrated with Converkit so we didn't need to use a service like Zapier so much. It seems most other services naturally integrate with mailchimp or constant contact, maybe because those companies are bigger? I'm hoping as Convertkit grows, there will be a lot more native integrations.

What problems is Kit solving and how is that benefiting you?

It is helping us better organize our customers so they get the most relevant emails for their problem. It is helping us automate our business and better collect information from customers, which is helping us know our customer better.

Small Business (50 or fewer emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
Manish S. avatar
Manish S.
Growth Marketer
Share
"A Reliable Email Marketing Tool"
What do you like best about Kit?

- GDPR compliant privacy-focused tool - Offers forms & landing pages to collect subscribers - Simple & purpose oriented landing pages - User-friendly UI - Easy email import & migration

What do you dislike about Kit?

- Sends email to subscribers to confirm their subscription - Though it's free to start but becomes expensive as your list grows - Not offer to create landing pages from scratch - URL of the landing pages are so wired they could have had a separate domain for this

What problems is Kit solving and how is that benefiting you?

Convertkit helps me build relationships with my audience in the form of an email as well as generate leads for my business. It saved me more hours by simplifying my email marketing efforts.

Small Business (50 or fewer emp.)
Aug 09, 2022
 Source
Overall Rating:
5.0
DS
Djuan S.
Mental Health Consultant
Share
"The Swtich from Convertkit to ActiveCampaign"
What do you like best about Kit?

I enjoyed the weekly training Convertkit offered to their community whereas, with ActiveCampaign, I enjoy the monthly calls with an account manager to help optimize the CRM system.

What do you dislike about Kit?

I did not like the cost per subscriber as the email list was projected to grow. I would have liked to have more monthly calls to talk about some of the issues that come up with optimizing the list.

What problems is Kit solving and how is that benefiting you?

At this time I am no longer using Convertkit. However, I still use their lead magnets to help optimize my website traffic and provide great content for my clients.

Small Business (50 or fewer emp.)
Aug 07, 2022
 Source
Overall Rating:
5.0
DO
Deborah Damilola O.
M
Share
"Best landing page builder"
What do you like best about Kit?

Email management and landing page builder

What do you dislike about Kit?

Nothing so far as all benefits are good.

What problems is Kit solving and how is that benefiting you?

Ability to send email timeiusly with no hassle. It has helped me with skill development through free webinars hosted by convertkit and the newsletters that they send has been of help

Small Business (50 or fewer emp.)
Jul 09, 2022
 Source
Overall Rating:
5.0
Narendra Kumar K. avatar
Narendra Kumar K.
Assistant Manager Seo
Share
"Best Tool to Automate Your Email Campaigns"
What do you like best about Kit?

The Simplicity of using the Software and various opportunities to segregate users based on the funnel journey or our email engagements. However, what I love with this software is the email open rate which is always on a good note which means most of our emails are ending up in Inbox or Promotion folders. The creation f segmentation and usage of tags is also the best thing which I have used multiple times while using the software. Creating automation with convertkit is very very easy

What do you dislike about Kit?

Yeah, there is only one disadvantage in segmentation. Convertkit will count a user from the date of subscription, If he purchased a product on a specific month while creating segments and trying to segregate the particular month users It won't consider the user from the date of purchase, It will segregate based on the data of the user joined one. In the creator pro plan, there is a solution for it.

What problems is Kit solving and how is that benefiting you?

Email Reach is the biggest problem convertkit had helped us in solving, we found a lot of our emails are ending in inbox and also we have seen a clear difference in email open rate from day 1 itself. Email automation based on the funnel journey is one of the features which also reduced the lot of manual work. Also, the best thing with the convertkit is we are open to doing experimentation without disturbing the existing templates or setup which is also a good feature.

Small Business (50 or fewer emp.)
Jun 30, 2022
 Source
Overall Rating:
5.0
HD
Haley D.
Founder
Share
"Super Intuitive and so much functionality for free!"
What do you like best about Kit?

It's simple, straightforward, and incredibly user-friendly. It has a ton of functionality for no cost whatsoever and allows you to create multiple different assets for your business on the same platform rather than signing into 5 different ones!

What do you dislike about Kit?

I don't love that my forms and landing pages have a weird domain name because it's hosted on Convert Kit, but it's a small price to pay for a good program. Plus you don't really see the URLs when it's a "click the link" kind of situation

What problems is Kit solving and how is that benefiting you?

They're really helping with my lack of website-building knowledge. I never thought it'd be so simple to create a landing page or form for my customers, but it was absolutely easy to do... and even kind of fun!

Enterprise (> 1000 emp.)
Jun 29, 2022
 Source
Overall Rating:
5.0
Harshith G. avatar
Harshith G.
Digital Marketing
Share
"Experience with convertkit"
What do you like best about Kit?

Converkit is best for automating the campaigns as well for best email campaign creation here the best thing is that we can create the landing page or thank you page as well and use that for remarketing purposes which is not available in most of the tools

What do you dislike about Kit?

Needs complete customization for users, like predefined templates or rules to define in the campaign so that we can use it to the maximum optimization of the campaigns

What problems is Kit solving and how is that benefiting you?

The main benefit i am getting from the converkit is the easy creation of emails or most helpful in creating the remarketing campaigns, so that i dont want to create multiple campaigns here

Small Business (50 or fewer emp.)
Jun 28, 2022
 Source
Overall Rating:
5.0
JY
Jennifer Y.
Business Owner
Share
"Powerful email marketing tool and easy to use."
What do you like best about Kit?

Automations and sequences are easy to set up.

What do you dislike about Kit?

It's a bit pricey, but it really is a good investment to build your list.

What problems is Kit solving and how is that benefiting you?

Growing my email list with sequences and automations.

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