Hootsuite background blur
Hootsuite Logo
Hootsuite
Social Media Management Simplified
4.2
(4,140)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Hootsuite
What Hootsuite is best for?
What are the best alternatives to Hootsuite?
What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite 0
Hootsuite 1
Hootsuite 2
Hootsuite 3
Hootsuite 4
Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 17, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
DG
Derek G.
Founder
Share
"Great Platform For Our Hospitality Company!"
What do you like best about Hootsuite?

Hootsuite has been beneficial for us to schedule posts out in advance for our 30 hotels and 9 restaurants. Our marketing team has been able to save so much time creating posts and focus on creating higher quality content.

What do you dislike about Hootsuite?

The only downsides that we have experienced using Hootsuite are some of the levels of permissions that the social media applications allow them to have. For example, you can't actually post stories directly they just become a draft in your Instagram app, and you have to log in to finish posting. I know it is something they are working with Meta on.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has allowed us to keep track of our numerous social media accounts so much easier. I can monitor what my interns are up to on a daily basis and track their posting performance. From a team aspect it comes in handy.

Enterprise (> 1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
Natallia C. avatar
Natallia C.
Crm Manager
Share
"Reliability. Convenience. Attention to the client."
What do you like best about Hootsuite?

Constantly developing itself, HootSuite offers an excellent possibility for simplifying workflow and improving quality.

What do you dislike about Hootsuite?

Everything works perfectly. Nothing I dislike at all.

What problems is Hootsuite solving and how is that benefiting you?

There is no need to login in many applications and several accounts. In Hootsuite is all at one. Handy analytics tools, which are well customizable, visual and demonstrative, easy to master.

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
MH
Maggie H.
Founder
Share
"Great analytics!"
What do you like best about Hootsuite?

The best thing about Hootsuite is having all the data and analytics in the platform ready for the client. I love how you can also customize them into a fun report.

What do you dislike about Hootsuite?

I wish I could schedule reoccurring posts (ex: once a month on Mondays) instead of having to click "scheduled and duplicate" numerous times. I have a reminder post we like to post twice a month, so this does get repetitive.

What problems is Hootsuite solving and how is that benefiting you?

It is nice to have all content in one area, and all of our team has access to it. I also like how the platform will scale the image best for the platform. This cuts down the time on making graphics.

Small Business (50 or fewer emp.)
Jun 09, 2023
 Source
Overall Rating:
5.0
SW
Stephen W.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

Great platform and distribution network.

What do you dislike about Hootsuite?

Originally very clunky but got used to it after a while

What problems is Hootsuite solving and how is that benefiting you?

Cost

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
KG
Kimberly G.
Founder
Share
"Easily manage social media"
What do you like best about Hootsuite?

My business is a small recruiting firm. We can not afford a marketing team. Hootsuite makes it very easy to manage social media posts. I don't know about the competition. I like also that we can design through Canva. Huge plus!

What do you dislike about Hootsuite?

There isn't anything I don't like about Hootsuite. I am having issues linking my Instagram to Hootsuite, but I'm sure that's my problem.

What problems is Hootsuite solving and how is that benefiting you?

I don't waste time going to different socials to post for the week or month. I can see my engagement, and I can "set it and forget it" until I'm ready to review analytics.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
CM
Carmen M.
Founder
Share
"Best Social Media software out there!"
What do you like best about Hootsuite?

Ease of use and all the extra features. And they are always adding new services that are helpful.

What do you dislike about Hootsuite?

Sometimes my mobile version is a little hard to navigate.

What problems is Hootsuite solving and how is that benefiting you?

I have had some issues in the past and come to find out it had nothing to do with Hootsuite, if as really Facebook issues on their end.

Small Business (50 or fewer emp.)
May 23, 2023
 Source
Overall Rating:
5.0
ZT
Zara T.
Founder
Share
"Bastante fácil de usar, keep it simple!"
What do you like best about Hootsuite?

La métricas, mis reportes son potenetes y exactos, puedo medir diferentes fechas y me ayuda a hacer una analisis de creciemitno exacto para mis marcas.

What do you dislike about Hootsuite?

No me gusta que se desconecta con frecuencia algunas de mis cuentas y tengo que vincularlas nuevamente.

What problems is Hootsuite solving and how is that benefiting you?

Me ayuda a generar mis reportes de crecimiento y a analizar toda la información para áreas de mejora en mi contenido.

Small Business (50 or fewer emp.)
May 22, 2023
 Source
Overall Rating:
5.0
SS
Stephanie S.
Founder
Share
"Easy to Use and Intuitive Social Media Marketing Tool"
What do you like best about Hootsuite?

Robust features and easy-to-use application. Great source for graphics.

What do you dislike about Hootsuite?

There is no autosave feature. Hootsuite closed unexpectedly while working on a post and all work was lost. I would like a better system for batch posts. We have a trial download but in batch the post does not appear to allow identical posts multiple times.

What problems is Hootsuite solving and how is that benefiting you?

Consolidated and inclusive application and marketing to our SM streams in a single location.

Mid Market (51-1000 emp.)
May 21, 2023
 Source
Overall Rating:
5.0
Sophie B. avatar
Sophie B.
Brand Co Ordinator
Share
"Easy to use, makes doing my job easier!"
What do you like best about Hootsuite?

The fact it's a one stop shop. You can post across multiple social media networks, boost posts and even reply to comments. I love that it gives you access to reports as well. It's very helpful to see how your posts are tracking.

What do you dislike about Hootsuite?

That you have to individually re-schedule posts if you need to change the original post date. I wish it gave the option to re-schedule all posts at the same time for the same day.

What problems is Hootsuite solving and how is that benefiting you?

As I mentioned before, I love that I can create the same post and post it simultaneously across all our social platforms. I also love the new feature (or not so new feature) where you can change the image to suit the social network without having to create three separate posts.

Small Business (50 or fewer emp.)
May 21, 2023
 Source
Overall Rating:
5.0
KP
Kristi P.
Founder
Share
"All-in-One Social Platform"
What do you like best about Hootsuite?

I enjoy how I can schedule and manage of all of my platforms in one place.

What do you dislike about Hootsuite?

The cost seems a bit high. The investment is worth it though.

What problems is Hootsuite solving and how is that benefiting you?

I can manage all my platforms in one place and they have a built in AI feature. I also enjoy the suggested publishing time that help boost engagement.

Mid Market (51-1000 emp.)
May 18, 2023
 Source
Overall Rating:
5.0
RT
Randy T.
Founder
Share
"Amazing to use!"
What do you like best about Hootsuite?

Organzing every post in different types of platforms.

What do you dislike about Hootsuite?

Posting long videos of reels and tiktoks.

What problems is Hootsuite solving and how is that benefiting you?

Posting at a timely manner.

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
Stephanie A. avatar
Stephanie A.
Key Holder
Share
"I am Social Media/Account Associate."
What do you like best about Hootsuite?

The ability to schedule posts out and size images right from the Canva feature.

What do you dislike about Hootsuite?

Sometimes IG reels fail, and I have to post off my phone.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts in advance, mentions, & analytics.

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
Hanna S. avatar
Hanna S.
Founder And Managing Editor/Writer
Share
"Great Social Media Mgt Tool with Lots of Resources"
What do you like best about Hootsuite?

Hootsuite is intuitive to use and keeps getting better. It gets more and more robust with added features often, and the help is quick and thorough.

What do you dislike about Hootsuite?

Hootsuite requires more steps than what seems necessary to do certain things such as moving between channels and tagging in the content.

What problems is Hootsuite solving and how is that benefiting you?

I love that Hootsuite now shows me when my clients add to their SM channels.

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
MA
Miriam A.
Founder
Share
"Life saver!"
What do you like best about Hootsuite?

I love that I am now able to post in both French and English and select the appropriate segment of my market properly. The new Ai feature has helped me in those moments when I have writer's block, and the Grammarly built-in feature makes spotting last-minute copy mistakes a breeze!

What do you dislike about Hootsuite?

I would like to understand better how to build reports for social media performance better. It does not give me exactly the info I need, and I think that getting training on Hootsuite could make my life as a Digital Marketer easier.

What problems is Hootsuite solving and how is that benefiting you?

We are based in Quebec, and the government requires us to post in both languages. Hootsuite has made posting in different languages a breeze, and it has given me tools for social media monitoring.

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
Angela K. avatar
Angela K.
Customer Lifecycle Marketing Manager
Share
"'Hoot' it from the treetops - Hootsuite is pretty extraordinary!"
What do you like best about Hootsuite?

The day I was introduced to Hootsuite my work life turned around, literally. From day one the platform has been amazing. Product support has always been fantastic in the very few engagements I have had to deal with them. And they have had some pretty exciting innovations over the past few years. Check them out, you won't regret it!

What do you dislike about Hootsuite?

No downsides. It's an altogether pleasant expereience using this platofrm and I can't fault it in any way.

What problems is Hootsuite solving and how is that benefiting you?

I primarily use Hootsuite for social media management across Twitter, Instagram, Facebook and LinkedIn. It's a powerful, easy to use tool that does exactly what it claims to. Makes my life much simpler and cuts out so much time manually trying to manage things. I can only imagine all the other features are just as great!

Small Business (50 or fewer emp.)
May 17, 2023
 Source
Overall Rating:
5.0
RF
Robert F.
Founder
Share
"Perfect for 24*7 Scheduling"
What do you like best about Hootsuite?

Hootsuite's Planner is easy to use, with an intuitive UI for scheduling posts.

What do you dislike about Hootsuite?

Removing accidental "live" posts from Hootsuite's Planner would be handy.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me schedule posts for potential listeners to my podcast across multiple timezones.

Small Business (50 or fewer emp.)
May 12, 2023
 Source
Overall Rating:
5.0
MD
Marcy D.
Associate Director
Share
"Great organizational tool"
What do you like best about Hootsuite?

I like the fact that I can collaborate with my team to schedule and create posts. Once they are created and scheduled, I don't have to worry that they will be out in a timely manner.

What do you dislike about Hootsuite?

There really isn't anything that I dislike. It's a very intuitive solution and doesn't take a lot of training to use. It's the perfect solution for a small shop with collaborators who are working remotely.

What problems is Hootsuite solving and how is that benefiting you?

We are scheduling our social media posts a month out, and this helps us get organized in advance. Hootsuite is also flexible enough where we can slide things in at the last minute.

Small Business (50 or fewer emp.)
May 12, 2023
 Source
Overall Rating:
5.0
DP
Dani P.
Research And Social Media Associate
Share
"Love this app"
What do you like best about Hootsuite?

The fact that I can post anywhere with any Device. I surprisingly love the desktop version with the Calendar view makes it easy to juggle different accounts. And I love the analytics it gives me

What do you dislike about Hootsuite?

My only wish is that I would be able to schedule and post TickTocks. And I want that directly not me scheduling something and the app notifying me it's time to do it.

What problems is Hootsuite solving and how is that benefiting you?

With Hootsuite I can guarantee that all my postings will go out and if something does get messed up I get an email immediately. Which helps me focus on other tasks at work

Small Business (50 or fewer emp.)
May 04, 2023
 Source
Overall Rating:
5.0
RP
Rahul P.
Founder
Share
"Best Social Media Management Tool"
What do you like best about Hootsuite?

Best Tool to Manage Social Media Accounts in one place. It helps us to increase productivity of the organization.

What do you dislike about Hootsuite?

Pricing is a bit high, but big companies can afford this tool. It increases productivity.

What problems is Hootsuite solving and how is that benefiting you?

It helps me to increase productivity of the organization by managing multiple social media platforms and accounts in one place.

Small Business (50 or fewer emp.)
May 03, 2023
 Source
Overall Rating:
5.0
MP
Mathnasium Of P.
Center Owner
Share
"Great resource!"
What do you like best about Hootsuite?

Hootsuite makes it super convenient for a small business owner to be active across multiple social media platforms. I appreciate the ease of scheduling posts and publishing them in one shot across multiple platforms.

What do you dislike about Hootsuite?

I have no complaints. Hootsuite works well for me.

What problems is Hootsuite solving and how is that benefiting you?

I am promoting a learning center that opened in February of 2020. It's been a tough road working through the pandemic, and Hootsuite has provided me a powerful marketing tool.