Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
Hootsuite has been beneficial for us to schedule posts out in advance for our 30 hotels and 9 restaurants. Our marketing team has been able to save so much time creating posts and focus on creating higher quality content.
The only downsides that we have experienced using Hootsuite are some of the levels of permissions that the social media applications allow them to have. For example, you can't actually post stories directly they just become a draft in your Instagram app, and you have to log in to finish posting. I know it is something they are working with Meta on.
Hootsuite has allowed us to keep track of our numerous social media accounts so much easier. I can monitor what my interns are up to on a daily basis and track their posting performance. From a team aspect it comes in handy.
Constantly developing itself, HootSuite offers an excellent possibility for simplifying workflow and improving quality.
Everything works perfectly. Nothing I dislike at all.
There is no need to login in many applications and several accounts. In Hootsuite is all at one. Handy analytics tools, which are well customizable, visual and demonstrative, easy to master.
The best thing about Hootsuite is having all the data and analytics in the platform ready for the client. I love how you can also customize them into a fun report.
I wish I could schedule reoccurring posts (ex: once a month on Mondays) instead of having to click "scheduled and duplicate" numerous times. I have a reminder post we like to post twice a month, so this does get repetitive.
It is nice to have all content in one area, and all of our team has access to it. I also like how the platform will scale the image best for the platform. This cuts down the time on making graphics.
Great platform and distribution network.
Originally very clunky but got used to it after a while
Cost
My business is a small recruiting firm. We can not afford a marketing team. Hootsuite makes it very easy to manage social media posts. I don't know about the competition. I like also that we can design through Canva. Huge plus!
There isn't anything I don't like about Hootsuite. I am having issues linking my Instagram to Hootsuite, but I'm sure that's my problem.
I don't waste time going to different socials to post for the week or month. I can see my engagement, and I can "set it and forget it" until I'm ready to review analytics.
Ease of use and all the extra features. And they are always adding new services that are helpful.
Sometimes my mobile version is a little hard to navigate.
I have had some issues in the past and come to find out it had nothing to do with Hootsuite, if as really Facebook issues on their end.
La métricas, mis reportes son potenetes y exactos, puedo medir diferentes fechas y me ayuda a hacer una analisis de creciemitno exacto para mis marcas.
No me gusta que se desconecta con frecuencia algunas de mis cuentas y tengo que vincularlas nuevamente.
Me ayuda a generar mis reportes de crecimiento y a analizar toda la información para áreas de mejora en mi contenido.
Robust features and easy-to-use application. Great source for graphics.
There is no autosave feature. Hootsuite closed unexpectedly while working on a post and all work was lost. I would like a better system for batch posts. We have a trial download but in batch the post does not appear to allow identical posts multiple times.
Consolidated and inclusive application and marketing to our SM streams in a single location.
The fact it's a one stop shop. You can post across multiple social media networks, boost posts and even reply to comments. I love that it gives you access to reports as well. It's very helpful to see how your posts are tracking.
That you have to individually re-schedule posts if you need to change the original post date. I wish it gave the option to re-schedule all posts at the same time for the same day.
As I mentioned before, I love that I can create the same post and post it simultaneously across all our social platforms. I also love the new feature (or not so new feature) where you can change the image to suit the social network without having to create three separate posts.
I enjoy how I can schedule and manage of all of my platforms in one place.
The cost seems a bit high. The investment is worth it though.
I can manage all my platforms in one place and they have a built in AI feature. I also enjoy the suggested publishing time that help boost engagement.
Organzing every post in different types of platforms.
Posting long videos of reels and tiktoks.
Posting at a timely manner.
The ability to schedule posts out and size images right from the Canva feature.
Sometimes IG reels fail, and I have to post off my phone.
Scheduling posts in advance, mentions, & analytics.
Hootsuite is intuitive to use and keeps getting better. It gets more and more robust with added features often, and the help is quick and thorough.
Hootsuite requires more steps than what seems necessary to do certain things such as moving between channels and tagging in the content.
I love that Hootsuite now shows me when my clients add to their SM channels.
I love that I am now able to post in both French and English and select the appropriate segment of my market properly. The new Ai feature has helped me in those moments when I have writer's block, and the Grammarly built-in feature makes spotting last-minute copy mistakes a breeze!
I would like to understand better how to build reports for social media performance better. It does not give me exactly the info I need, and I think that getting training on Hootsuite could make my life as a Digital Marketer easier.
We are based in Quebec, and the government requires us to post in both languages. Hootsuite has made posting in different languages a breeze, and it has given me tools for social media monitoring.
The day I was introduced to Hootsuite my work life turned around, literally. From day one the platform has been amazing. Product support has always been fantastic in the very few engagements I have had to deal with them. And they have had some pretty exciting innovations over the past few years. Check them out, you won't regret it!
No downsides. It's an altogether pleasant expereience using this platofrm and I can't fault it in any way.
I primarily use Hootsuite for social media management across Twitter, Instagram, Facebook and LinkedIn. It's a powerful, easy to use tool that does exactly what it claims to. Makes my life much simpler and cuts out so much time manually trying to manage things. I can only imagine all the other features are just as great!
Hootsuite's Planner is easy to use, with an intuitive UI for scheduling posts.
Removing accidental "live" posts from Hootsuite's Planner would be handy.
Hootsuite helps me schedule posts for potential listeners to my podcast across multiple timezones.
I like the fact that I can collaborate with my team to schedule and create posts. Once they are created and scheduled, I don't have to worry that they will be out in a timely manner.
There really isn't anything that I dislike. It's a very intuitive solution and doesn't take a lot of training to use. It's the perfect solution for a small shop with collaborators who are working remotely.
We are scheduling our social media posts a month out, and this helps us get organized in advance. Hootsuite is also flexible enough where we can slide things in at the last minute.
The fact that I can post anywhere with any Device. I surprisingly love the desktop version with the Calendar view makes it easy to juggle different accounts. And I love the analytics it gives me
My only wish is that I would be able to schedule and post TickTocks. And I want that directly not me scheduling something and the app notifying me it's time to do it.
With Hootsuite I can guarantee that all my postings will go out and if something does get messed up I get an email immediately. Which helps me focus on other tasks at work
Best Tool to Manage Social Media Accounts in one place. It helps us to increase productivity of the organization.
Pricing is a bit high, but big companies can afford this tool. It increases productivity.
It helps me to increase productivity of the organization by managing multiple social media platforms and accounts in one place.
Hootsuite makes it super convenient for a small business owner to be active across multiple social media platforms. I appreciate the ease of scheduling posts and publishing them in one shot across multiple platforms.
I have no complaints. Hootsuite works well for me.
I am promoting a learning center that opened in February of 2020. It's been a tough road working through the pandemic, and Hootsuite has provided me a powerful marketing tool.