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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 06, 2024
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6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
Kyle S. avatar
Kyle S.
Data Wizard
Share
"Great website analytics tool"
What do you like best about Google Analytics?

It provides tons of info about how users utilize our website. I especially like the detilas that I can drill down into. It is really easy to set up and maintain. Onyl recently has there been a change so substantial that it required some disuption to my usage, but even that was resolved rather quickly.

What do you dislike about Google Analytics?

To get the most out of it you need to tie it to Google Search Console. I can see why the products are seperated, but they go so well together that they really should combine them, imo.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics lets us see how people get to our website, what they spend time doing on our website, and how/when we are losing people. When we tie it to marketing efforts we can easily see which initiatives are working and which ones are not.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
Mohnish W. avatar
Mohnish W.
Sr. Digital Marketing Executive/Aws Support
Share
"Best tool for analyzing website traffic, social channel analysis and that is free of cost"
What do you like best about Google Analytics?

This tool by google gives a detail analysis of the website ,also about the traffic analysis from where the traffic is coming on website, the sources, and create a detail report to analyse where to work more for better results. This great tools gives this free of cost nothing incurred which make it lucrative to use with fine details.

What do you dislike about Google Analytics?

Their is no such dislike only some more feature of navigating can give brither insights analysis according to the new user.

What problems is Google Analytics solving and how is that benefiting you?

The big problem which google analytics is solving is the user analysis, input which are doing in digital world on websites, marketing measures used for traffic are they are bringing the results or not that decision power is giving after analysis , this is the major benefits and resolving the problem by google analytics.As it is product from google so its trustable, analysis is also live with good support and learning process solves major problems in digital analysis.

Mid Market (51-1000 emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
RR
Rebecca R.
Marketing Specialist
Share
"Google Analytics is so helpful when understanding your website useage!"
What do you like best about Google Analytics?

We have been using google analytics for years and they recenelty came out with a few new features that have helped us out a ton! It is awesome to get real time tracking on how our website users are behaving, where they are from. I have been able to seemlyessly intergrate these on multiple company websites, and our leadership team uses the data monthly to shape how we use the tool.

What do you dislike about Google Analytics?

It is a little complicated to set up, just support is always so helpful as well as our interal IT department.

What problems is Google Analytics solving and how is that benefiting you?

They solve the mystery behind who and how eveyone is using our websites. It drives how we push sales and feature products and services.

Mid Market (51-1000 emp.)
Oct 11, 2023
 Source
Overall Rating:
5.0
Matthew L. avatar
Matthew L.
Founder And Coo
Share
"Utilizing Google Analytics for Resources Used by Clients"
What do you like best about Google Analytics?

The ease of use. We have enabled google analytics on all mobile resources clients send from our mobile app, giving them for analytics into what is happening with that resource. Has it been opened, has it been viewed if it's a video, if so how long, etc. This gives the company the ability to see what content is working and what is not working.

What do you dislike about Google Analytics?

I don't have any downsides of Google Analytics. We have enjoyed using it all around.

What problems is Google Analytics solving and how is that benefiting you?

We use Google Analytics for our mobile apps that we build for clients, as well as for them to review analytics on all of their content being used within the app.

Small Business (50 or fewer emp.)
Oct 11, 2023
 Source
Overall Rating:
5.0
CH
Claire H.
Founder
Share
"Great for a deep dive into data"
What do you like best about Google Analytics?

As a FB Ads Co doesn't for ecommerce I don't this most useful to see how much of an effect ad campaigns are having on website traffic. I also utilise this to get a better insight into web traffic demographics and to see what the best sellers are on the site.

What do you dislike about Google Analytics?

Can be a bit of a learning curve. It's not greatly user friendly to a beginner.

What problems is Google Analytics solving and how is that benefiting you?

Data analysis to scale ad campaigns up.

Enterprise (> 1000 emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
LT
Lovely T.
Team Lead
Share
"Great Tool For All Website Owners and Digital Marketers"
What do you like best about Google Analytics?

Google Analytics is a very very detailed tool. Shows your visitors on the website in real-time, along with this we can also track web pages and locations of the real-time traffic. Basically, most people use this tool for checking the visitors on the website by various mediums (like Direct traffic, organic traffic, email traffic, referral traffic, social traffic). But this can also be used to track your landing page's performance. Which pages are converting and which are not. You can check the bounce rate and session duration for the content you have written and can get insights like whether your content is engaging the people or not. Along with this, this tool also provides us the details like demographics, geographical locations, the behavior of the visitors, what device, browser, and network are being used by the visitors, so that we can optimize our websites accordingly. You can interconnect Google analytics and Google ads and the traffic and conversions from Ads can be tracking in Google Analytics. Under the behavior tab, we can track the performance of our content, can check our website speed and also allows us to create experiments. For tracking the conversions on our website, we need to set up the conversion tracking, for this, we have to place the code in our coding part. Also, we can use UTM parameters in the hyperlinks we are creating, and if that link gets any traffic, it will be reflected in our Analytics tool under source/medium. Google Analytics also allows us to create our own dashboard, as per our requirements, and track the performance accordingly. If we want to filter data from any source or IP, for that e can use filters and exclude that IP in our views.

What do you dislike about Google Analytics?

These days there is a glitch in analytics, the total count of users column sometimes doesn't match when we count that number personally. And also, when we add Google Analytics tracking code, it slows down the speed of the website and impacts the metrics of core web vitals. Apart from that, there is nothing that I dislike about Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

I am a digital marketer and I am solving all problems related to this field with Google Analytics. Like checking the performance of service pages and blogs. Checking conversions, checking which pages are converting from which countries. Checking the queries. Tracking organic traffic either is improving or not. Checking which devices are converting the most, to optimize accordingly. And many more.

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
5.0
Brittany M. avatar
Brittany M.
Internet Safety Evaluator
Share
"Keep the pulse of your business with Google Analytics"
What do you like best about Google Analytics?

The ability to keep up in real time with our website traffic, most specifcally referral traffic and where our website viewers came from. Targeting our audience members became much easier once we instituted GA.

What do you dislike about Google Analytics?

The delay to get our data from the previous day's worth of traffic (~11 am ET the next day) -- but the reports generated were still great.

What problems is Google Analytics solving and how is that benefiting you?

Targeting our audience for marketing content, not just emails but direct sales, proved much easier to solve than ever before once we could use GA.

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
5.0
YK
Yashwanth K.
Network Support Engineer
Share
"Integrating and tracking in Google Analytics"
What do you like best about Google Analytics?

Google Analytics is the best platform to get a detailed analytics of the website and applications visitors or users. Google Analytics is the most popular platform to which providing a very good features at free of cost. Iam using Google Analytics from last 5years iam happy to say none of the similar platform can replace Google Analytics. Google Analytics is the easy to Implementation and very easy to use platform, and its providing real time geographical report tracking its very use full for my company. Google Analytics is having a very good customer support and iam using google analytics on daily basis to track the real time users report. Atleast 3days a week i use it for tracking Google Analytics is very easy to Integration in the website and application we just need to copy past the meta tag in the header section and verified with google analytics. Thank you

What do you dislike about Google Analytics?

Google Analytics is the best platform available in the market in my 5years of expireance i did not for any better alternative for Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is very use full for me on the realtime tracking and improving my bussiness in real time.

Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
GD
Gabrielle D.
Media Analyst
Share
"Google Analytics is important in my routine"
What do you like best about Google Analytics?

I'm rewriting my review from scratch. My name is Gabrielle and I work as a media analyst at Cadastra serving clients like Panvel. In my media routine I use Google Analytics in an integrated way with Google Ads, in GA I can evaluate and measure attribution data from the user's journey, with this my routine, in addition to being easier, is complete, agile and with data collected so that I obtain relevant information that helps me make decisions for day-to-day optimization of the account I operate.

What do you dislike about Google Analytics?

There is definitely nothing I don't like about Google Analytics. With the arrival of GA4, I understand that there are improvements that are yet to be implemented, sometimes there is a delay in monitoring App data, but this is resolved the next day.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics helps me measure important data for my client. It ends up being a facilitator for reading voluminous data that is recorded from the campaigns we have active. So this process ends up being much more automated and faster.

Small Business (50 or fewer emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
AM
Amalendu M.
Vp Operations At Lifelike Studios
Share
"Best tracking tool for user database"
What do you like best about Google Analytics?

This is a powerful tool for mobile apps. User interface is easy to use. Updated UI and customization of dashboard is pretty nice. Seamless integration of other Google products and also some third party products to get some optimized user properties. As we get customized data, we use it in our regular production standups. Default implementation of GA gives our Analytics team the patterns of users using of app, characteristics, demographies etc. Overall we as a company the frequency of using the GA is regular.

What do you dislike about Google Analytics?

Though it is a powerhouse it has limitation while getting real-time data. It's bit tricky for the new users. GA collects user data so it might be risky for privacy policy.

What problems is Google Analytics solving and how is that benefiting you?

It majorly gives us the details of the user behaviour, characterstics pattern, what actions user is taking while using the app etc. We get some customized reports, conversion rate, traffic etc to make us able to take data-driven decisions.

Small Business (50 or fewer emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
Shivam J. avatar
Shivam J.
Ppc Expert
Share
"Best analysis tool for seo as well as ppc implementation"
What do you like best about Google Analytics?

It has multiple features which is very helpful in understanding the market behaviois such as bounce rate, session timings, etc.

What do you dislike about Google Analytics?

Creating event tracking codes for clicks is somewhat not fixed yet. Accuracy is not 100%

What problems is Google Analytics solving and how is that benefiting you?

It helps us understand the behaviour of the market and helps us build strategy for campaigns to grow business.

Mid Market (51-1000 emp.)
Sep 28, 2023
 Source
Overall Rating:
5.0
Devadiga V. avatar
Devadiga V.
Marketing Executive
Share
"Google Analytics Positive Review"
What do you like best about Google Analytics?

Very helpful to Analyse data on daily basis and create strategies according to that also able to manage website performance

What do you dislike about Google Analytics?

It is difficult to use for the first time to use and confusing to search

What problems is Google Analytics solving and how is that benefiting you?

For Measuring sessions from which medium is more and how we can manage the traffic of our website

Small Business (50 or fewer emp.)
Sep 27, 2023
 Source
Overall Rating:
5.0
SP
Sr P.
Blogger
Share
"very amazing product"
What do you like best about Google Analytics?

Google Analytics is a very amazing product I used it for website analysis. It is easy to use and analyse your business sites.

What do you dislike about Google Analytics?

Not all features are good,specially its real-time data reports are very good

What problems is Google Analytics solving and how is that benefiting you?

not that all some time data and site search

Mid Market (51-1000 emp.)
Sep 26, 2023
 Source
Overall Rating:
5.0
PG
Paula G.
Founder
Share
"Experiencias positivas com o GA"
What do you like best about Google Analytics?

Gosto muito de poder explorar as mais diversas visões que o GA nos proporciona nas campanhas

What do you dislike about Google Analytics?

Tempo de resposta para algumas solicitações na ferramenta

What problems is Google Analytics solving and how is that benefiting you?

O Google Analytics me auxilia diariamente na análise de dados pós clique nas campanhas veiculadas para os meus clientes. Com ele tenho acesso direto aos das campanhas podendo aplicar diversos filtros conforme minhas necessidades.

Small Business (50 or fewer emp.)
Sep 26, 2023
 Source
Overall Rating:
5.0
MR
Mohammed R.
Founder
Share
"Such a fantastic analytics tool. I love GA!"
What do you like best about Google Analytics?

GA provides an extensive range of data that helps in understanding user behaviour, acquisition sources, and website performance. This level of analysis is beneficial for making decisions to optimize the website.

What do you dislike about Google Analytics?

After updating to GA4 the learning curve for Google Analytics is Steep. It requires a good amount of time and learning to become proficient. It's also very complex to configure unlike Universal Analytics.

What problems is Google Analytics solving and how is that benefiting you?

1. Traffic and acquisition analysis - GA provides detailed insights into website traffic, helping to understand where visitors are coming from, which channels are most effective, and how different traffic sources contribute to conversions. 2. Google ads performance. 3. Other digital campaigns performance.

Mid Market (51-1000 emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
Sooryaprabhath  P. avatar
Sooryaprabhath P.
Front End Developer
Share
"Best ever Analytics tool"
What do you like best about Google Analytics?

Google Analytics is a major tool for analyzing data from websites and the best thing is the dashboard interface and ease of implementation the features are so great that they made my work easy.

What do you dislike about Google Analytics?

I dislike that every time we get more traffic that time it will apply a threshold for a free account and the limitation for event tracking is also a disliking thing.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics solves problems like implementation, event tracking, and Visual understanding of dashboards and graphs with real-time data.

Small Business (50 or fewer emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
SK
Simarjeet K.
Ielts Trainer
Share
"Easy to understand the user experience on the website"
What do you like best about Google Analytics?

The best part about Google Analytics is that it is a free tool with many features. Powerful and rich insights help digital marketers analyze the best channel of earning in the form of user behavior.

What do you dislike about Google Analytics?

This is excellent tool for market research but I don't understand the audience overview. its difficult to understand with guidence.

What problems is Google Analytics solving and how is that benefiting you?

Many problems are solved with google analytics, like performance of keywords and poorly performed pages.

Small Business (50 or fewer emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
Krunal S. avatar
Krunal S.
Business Development Manager
Share
"Easy to track website trafic and performance"
What do you like best about Google Analytics?

Google analytics is easy to use to manage and track trafic on my website. Also updating new features constantly so that's a good thing I most like about the google analytics.

What do you dislike about Google Analytics?

There is nothing to be dislike as both web and mobile app working fine for me.

What problems is Google Analytics solving and how is that benefiting you?

Earlier we are not able to check traffics coming to our website or not also we are not able to track how many visitors coming on perticular web page after running social media campaigns and now after using google analytics I can easily track each and every page traffics coming from different sources.

Mid Market (51-1000 emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
KS
Katsuky S.
Founder
Share
"ótima ferramenta"
What do you like best about Google Analytics?

analisar as métricas com relátorios completos e conseguir fazer comparações entre campanhas e até mesmo periodos personalizados. Gosto de versalidade que a ferramenta trás conseguindo editar as métricas

What do you dislike about Google Analytics?

A ferramenta poderia ser mais prática em alguns sentidos melhorando o acesso a todos a uma ferramenta tão incrível e de tanta importância na rotina para trazer analises mais profundas

What problems is Google Analytics solving and how is that benefiting you?

Consigo fazer análises mais completas das campanhas do cliente visualizando relátórios e assim conseguindo entender quais caminhos estão indo bem e qual precisamos recalcular rota

Mid Market (51-1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
KD
Kathy D.
Founder
Share
"GA or no way"
What do you like best about Google Analytics?

I love that Google Analytics can track data on an end users website so when you have to pull reports for clients it becomes that much easier and its 100% accurate.

What do you dislike about Google Analytics?

I dont really like dislike anything about GA but if I had to pick one thing I guess I could say I wish installing the tracking and setting up goals was a bit easier.

What problems is Google Analytics solving and how is that benefiting you?

The problrem they are solving is tracking the data that one website holds, for example think of this as a digital footprint. THis helps us when we need to tell the client about the data and can be easily exported into a report.