Amplitude Analytics Reviews & Product Details

Very complete without being too complicated. New people can onboard and be autonomous and get ground-level information and graphs very easily. It's accessible.

UI isn't always obvious... And some advanced things seem quite hidden even though they could be useful sooner.

Understand drops in specific funnels of the app + A/B tests

It is very easy to setup charts and create meaningful dashboards. I can get a full overview of my product status every morning in less than 3 minutes which saves me lots of time.

When you share a public link the recipients cannot download the data from the charts.

We use it to manage customer migrations by validating the marketing message success, stickiness, retention and KPIs. Also for new feature implementation, DAU and workflows.

Amplitude is incredibly to use, including by operational. It integrates very well within our data stack (big query). Customer support can be reached is easily and is very helpful. Clearly a recommendation from our experience.

Amplitude is billed per event triggered, which can get a little out of hand and expensive pretty quickly if you don't keep a close eye on it.

Amplitude helps multiple teams analyse and improve funnels within our large sections of our product. Being able to gather navigation data is key and something we would struggle to get otherwise.

Amplitude is super easy to setup and configure and has a lot of quick customizability to cater to your tech company's needs. We chose it because the Reporting and Dashboarding UI is also best in class. It's a tool that doesn't take months of usage to begin to learn and understand your apps usage and data.

Documentation and instructions (videos, content, etc.) for "Advanced Topics" like Journeys Reporting is not as great as some of the beginner material. There's definitely a learning curve to move beyond intermediate usage. Also, it seems the Docs are catered more towards Engineering and technical teams over Product Managers who, depending on the company, may be more of the primary users of the tool.

Our application is complex and has a very large user interface (that changes a lot). Amplitude's configuration allows us to track usage at the code/event layer, which allows us to focus less on changes in our UI and more on how the user is interacting with our features and workflows.

Amplitude Analytics is a great self serve platform for creating a wide variety of different charts, funnels, and being able to do analysis on things like retention, user engagement, stikiness, etc. If you're savvy enough, you can even write your own custom formulas, but can start with all the basics.

Amplitude has some limitations in terms of running A/B Tests that doesn't make it the greatest experiment platform - additionally, cost can be prohibitive to some early companies that can't afford this expense yet.

Amplitude allows us to instrument and measure critical KPIs and metrics so that we can monitor how we are performing relative to those metrics over time. They also have a robust A/B testing platform for launching experiments to determine the success of different variants against a control.

After a slight learning curve, Ampltitude meets my business goals – works well for my consumer tech use case. I'm in Ampltude about 2 hours per day and am rarely frustrated or limited in functionality – able to answer most quant questions from my team with ease. The feature stickiness tool + user behavior threshold compass seem relatively new & have been enormously useful – they're slightly buried in the list of chart types.

There's occasionally inconsistency with what graphical tools are available for which chart tyoes, like time period comparisons. These seem to be added often, but there isn't currently an Amplitude updates/releases feed where I can check for new functionality. Some of the dashboard-building functionality is clunky, but legible

Determining user engagement trends, finding retentive features, cohort analysis – helps drive business need of userbase + activity growth

It's super simple and clear to understand for anyone, compared with other alternatives where you need to navigate all around the platform to do a simple report.

Not being able to display KPIs in all charts when you have a dashboard without a clear explanation is a bit pointless sometimes

We are continuously running experiments and quick iterations on my team, being able to have a quick an easy way to measure and track the success of them is key. Amplitude is helping us every single day with that.

It is helpful to understand the flow of the website, to know the products the customers are more interested in

I would like to use Journeys more, but it's not easy to understand the diferent pages they view since the name are the same. Even though I added the event_full_name, it's not easy to see the journey

Understand the interests of our customers. We have 2 types of clients, sellers and buyers. We want to know what products to offer our sellers so they can reach the buyers better and Amplitude let us understand in what they are insterest, how they navigate and what is the most valuable exposure

- Easy to use. - Frindly interface. - Cool charts types. - Nice continuous improvements. - Fast Support. - Easy integration with Segment CDP for implementation.

- Few changings without informe the user impactiing the experience - Missing estructure to enable team daily use, gamification for example. - A/B testing splitting Webpages instead of having just small changes.

- Expanding the user analysis croos team. - Website performance. - Conversion Metrics

Amplitude is great for being able to aggregate the most important data inside a single place and to be able to run important analysis.

There is a bit of a learning curve to using Amplitiude.

Having one place where I can see the most important pieces of data and run analysis between them.

Easy to use dashboards, funnels, metrics tracking

Sometimes difficult to understand exact tracking

Accessibilty of analytics to product team

I work primarily on improving website conversion, and Amplitude has all of the tools I need to set up comprehensive tracking and understand what is and isn't working. I can slice and dice the numbers easily and also share with colleagues.

There are some limitations to what Amplitude can do.

Amplitude is allowing me to get a much better picture of my users and their behaviour on our website.

1/ easy for non tech audience 2/ dedicated team supporting this product

Need more advanced setup - 1/ hook up with snowflake 2/ provide cohort analysis template to check across diff sign up group behavior difference

Check feature usage / logging consistency etc

The drag-and-drop style of making charts makes it very easy to quickly visualize your data

If you are looking for certain specific variations of your metrics it is not always easy to create that in Amplitude through the UI. I find myself going into the raw data instead.

I am able to visualize the user journey through easy-to-make flow charts

Amplitude has provided our teams with user-friendly ways to explore user behavior and conversion through our funnel. Our end users are not traditional data consumers, and Amplitude has allowed us to democratize data through it's self-service report and dashboard builder. On the engineering side, Amplitude can be implemented in a variety of lightweight ways, which has allowed us to move quicky in integrating data into our business process. Despite its ease of use, the filtering, grouping, and segmentation tools are powerful enough to meet all of our data needs. Several members of our team use Amplitude daily to drive buisiness decisions. We've also had positive experiences with Amplitude customer support, and found them to be responsive and helpful.

We maintain multiple user-facing applications that serve separate use cases for our user base, and linking / merging user sessions effectively across these applications was challenging during startup.

Amplitude is our primary data source for user behavior on our platform. We use Amplitude to test and monitor conversion through our eCommerce funnel, which is relatively complex as compared to others. We have used Amplitude data to drive decisions on UI/UX, inventory, and pricing for a variety of user segments and discrete sales opportunities.

+ Strong focus on user experience, with the product team carefully listening to users. + Constant product updates, with the ability to revert to the previous experience. + The customer support team is very responsive and willing to help.

- Might take time to get used to. - Existing user adoption to more advanced (suitable) features could be improved.

Enable us to understand and track the performance of A/B tests on our digital channels.

I would say the funnels, super powerful combined with the event-base+property philosophy of Amplitude.

Managing various charts in a notebook or a dashboard is still complicated, not very smooth. It is also not super adapted for media analysis.

Editors did not know if their content selections were relevant, now they do.

I'm using Amplidude every day as a senior data analyst and in my opinion this is the best Event basis analytics solution! Event segmentation and funnel analysis modules are very useful ,real time and fast responses and there is a great support team.

sometimes datavisualisation is not very clear and we need to export the data to another tool, but for 90% case it's enougth

identify paintfull point in the customer journey, optimizing marketing acquisition, rentention ans monetization of my product

A number of features and flexibility to make deep product analysis. Relevancy of data. Integrations. Good reporting capabilities

It's tricky to make unified profiles for a multiplatform product. No handy tools to track subscriptions Expensive

Understanding product audience, forming hypotheses and revealing the sources for anomalies.

to monitor the users on our application and to track different events that occurred in the app for individual users and per different groups

so far all is good except the fact if I apply a grouping by platform for example, I cannot add a segmental by saved filter. I can add the segment by saved filter only before grouping

Amplitude helps us to track the user behavior in the application and to understand how to make the interaction better with the app.