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Carta Logo
Carta
4.4
(191)
(Formerly eShares)
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Carta Reviews & Product Details

Carta Overview
What is Carta?

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to create more owners. Carta manages over two trillion dollars in equity for nearly two million people globally. The company is trusted by more than 30,000 companies, over 5,000 investment funds, and half a million employees for cap table management, compensation management, liquidity, venture capital solutions, and more.

Company eShares, Inc. dba Carta, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Palo Alto, California, United States
Social Media
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Ask Questions about Carta
What Carta is best for?
How does Carta compare to Pulley?
What are the pros and cons of Carta?
Carta Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Carta Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 03, 2024
Carta Logo
191 Carta Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Mar 01, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Poor Customer Service"
What do you like best about Carta?

The cap table management software is good for basic use

What do you dislike about Carta?

Carta has tried to push support to automated online chat and resource articles - if you have a question that isn't covered by those then it's very difficult to get assistance. They need to assign an account manager so customers have someone to contact instead of getting stuck in an endless automated online chat loop.

What problems is Carta solving and how is that benefiting you?

Cap table management and 409a valuations

Enterprise (> 1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"terrible functionality"
What do you like best about Carta?

auto calculates vesting and handles multiple share types

What do you dislike about Carta?

5 major items on roadmap that are missing 1. Aggregate detailed cap table view 2. Copy view 3. Producer / Approver 4. Multi field for interest holders . 5. Ownership certs

What problems is Carta solving and how is that benefiting you?

keeping track of shareholders

Mid Market (51-1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Carta Total Compensation: great potential but not there yet"
What do you like best about Carta?

Being that this tool is under the umbrella of Carta, it has a ton of potential as it aggregates and slices data from largely tech companies nationwide. It's phenomenal to see equity data!

What do you dislike about Carta?

Honestly, so much. This has been one of the rockiest implementation processes I've ever experienced. It's clear that this product is still very much beta. I had to reach out multiple times to the AE to follow up on implementation as it took way longer than expected for a pretty much transactional sell. Once when I thought I was hopping on to my implementation call, I realized that they just wanted to pull a report from my HRIS since the native API was not created yet (apparently that is the reason for many of my issues but I wholeheartedly don't believe that). I asked to have a call with a supervisor and honestly he seemed completely indifferent to my concerns and didn't seem to really care about the feedback I was providing to help improve their product and implementation process (I said it feels like you might have some capacity issues in terms of how many clients your team can support and his response was "um yeah"). Fast forward beyond some technical difficulties and I'm now in the tool and there is absolutely no support collateral to help you navigate the platform. While there are some ? icons you can click on to clarify things, it's very hit or miss. One basic issue I saw is that they do not clearly state on benchmarking data if it's inclusive of variable compensation or not. I dug through what little collateral there was and found a reference in the glossary stating "salary= total cash compensation", I sent a help ticket to confirm and come to find out it does not include variable compensation. Again, I think this product has a lot of potential but it is not really ready for the market yet. To be fair, I was given a 2 month product extension after requesting a partial refund.

What problems is Carta solving and how is that benefiting you?

Compensation Analysis

Small Business (50 or fewer emp.)
Aug 22, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Decent software but horrendous customer success full of billing errors and blind handoffs"
What do you like best about Carta?

The software works okay for cap table management - no problems there.

What do you dislike about Carta?

Every interaction with sales and CS has been a massive cluster and nightmare. I've sunk hours into finding past emails to share with them when they accidentally billed me over 2x our contract cost. They aren't supportive when you have issues, are slow to reply, and now, 2 years in, with no changes to our contract or number of stakeholders, they're trying to increase our subscription cost by 250%. It has been an egregiously bad experience.

What problems is Carta solving and how is that benefiting you?

The need to consolidate equity holder contracts and manage equity grants.

Small Business (50 or fewer emp.)
Oct 22, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Get ready for price gouging..."
What do you like best about Carta?

Carta is a cap table management platform. It's something that can be relatively well done using even a simple excel spreadsheet and dropbox folder. However, Carta does candidly make it easier to manage (and importantly for employees) to view your equity within the business. It's a safe go-to for Cap Table, but now there are dozens of others, including Pulley that offer a near identical service.

What do you dislike about Carta?

After a "teaser" price for 1 year, Carta representative reached out saying they're tripling (3x) the cost of our license for the subsequent year. It's not impossible, but definitely inconvenient to transition. We will be offboarding, but it's been a headache. My recommendation: start with someone else. Carta ethics and price gouging are far from acceptable.

What problems is Carta solving and how is that benefiting you?

Cap table management.

Small Business (50 or fewer emp.)
Jun 26, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"My least favorite piece of software"
What do you like best about Carta?

There is little to like about Carta directly. Our investors do like it however and have pushed us to use it so they are presumably happy with it.

What do you dislike about Carta?

The list of things to dislike is large. 1. It is a very buggy piece of software. I often get error messages that are not helpful. Support also isn't very responsive. 2. The user interface is extremely confusing. There are only 4-5 actions I take in Carta and they are always difficult to find. 3. It is extremely expensive for what is effectively a spreadsheet.

What problems is Carta solving and how is that benefiting you?

Carta is our cap table management software.

Small Business (50 or fewer emp.)
Apr 30, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Better for people who don't need much help onboarding"
What do you like best about Carta?

Sales process was smooth. The fact that you get an onboarding person is helpful in theory. I don't know what else I would like about it, since we haven't been able to get past onboarding!

What do you dislike about Carta?

The required templates are inscrutable and the onboarding help is inadaquate to get through their template.

What problems is Carta solving and how is that benefiting you?

Trying to use it to get organized as we set up an employee stock option plan

Small Business (50 or fewer emp.)
Feb 06, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Truly disappointed"
What do you like best about Carta?

The people that I spoke with are friendly.

What do you dislike about Carta?

+ Pricing is very opaque. + Interface is absolute garbage. + Support team sent me in circles.

What problems is Carta solving and how is that benefiting you?

We want to offload the mental load of managing a cap table.

Enterprise (> 1000 emp.)
May 29, 2020
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Limited product, terrible customer service, pricing and billing"
What do you like best about Carta?

Free 409a for portfolio companies, simplifies equity tracking when many stakeholders

What do you dislike about Carta?

Massive pricing increasing, pricing mistakes versus agreed pricing, major technical issues (unable to support EUR denominated share prices), lack of clarity on roadmap (operational metric reporting), complete lack of accountability by customer success and support team, poor onboarding.

What problems is Carta solving and how is that benefiting you?

Equity cap table management. It has helped our portfolio companies save money on 409a, it has also simplified administrative tracking for us (post implementation).

Mid Market (51-1000 emp.)
Sep 30, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Great Cap Management software"
What do you like best about Carta?

The ease of sending grants and managing cap table

What do you dislike about Carta?

Search tools can sometimes make it tough to find Board Docs

What problems is Carta solving and how is that benefiting you?

Cap Management

Small Business (50 or fewer emp.)
Sep 28, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Their pricing went from 99 dollars to 3000!!! Terrible experience with sales team"
What do you like best about Carta?

The user interfaces was ok, as good as captable.io but exponentially more expensive

What do you dislike about Carta?

Terrible experience with sales and the pricing going from 99 to 3000 dollars!

What problems is Carta solving and how is that benefiting you?

it did a decent job of managing the cap table