Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to create more owners. Carta manages over two trillion dollars in equity for nearly two million people globally. The company is trusted by more than 30,000 companies, over 5,000 investment funds, and half a million employees for cap table management, compensation management, liquidity, venture capital solutions, and more.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The cap table management software is good for basic use
Carta has tried to push support to automated online chat and resource articles - if you have a question that isn't covered by those then it's very difficult to get assistance. They need to assign an account manager so customers have someone to contact instead of getting stuck in an endless automated online chat loop.
Cap table management and 409a valuations
auto calculates vesting and handles multiple share types
5 major items on roadmap that are missing 1. Aggregate detailed cap table view 2. Copy view 3. Producer / Approver 4. Multi field for interest holders . 5. Ownership certs
keeping track of shareholders
Being that this tool is under the umbrella of Carta, it has a ton of potential as it aggregates and slices data from largely tech companies nationwide. It's phenomenal to see equity data!
Honestly, so much. This has been one of the rockiest implementation processes I've ever experienced. It's clear that this product is still very much beta. I had to reach out multiple times to the AE to follow up on implementation as it took way longer than expected for a pretty much transactional sell. Once when I thought I was hopping on to my implementation call, I realized that they just wanted to pull a report from my HRIS since the native API was not created yet (apparently that is the reason for many of my issues but I wholeheartedly don't believe that). I asked to have a call with a supervisor and honestly he seemed completely indifferent to my concerns and didn't seem to really care about the feedback I was providing to help improve their product and implementation process (I said it feels like you might have some capacity issues in terms of how many clients your team can support and his response was "um yeah"). Fast forward beyond some technical difficulties and I'm now in the tool and there is absolutely no support collateral to help you navigate the platform. While there are some ? icons you can click on to clarify things, it's very hit or miss. One basic issue I saw is that they do not clearly state on benchmarking data if it's inclusive of variable compensation or not. I dug through what little collateral there was and found a reference in the glossary stating "salary= total cash compensation", I sent a help ticket to confirm and come to find out it does not include variable compensation. Again, I think this product has a lot of potential but it is not really ready for the market yet. To be fair, I was given a 2 month product extension after requesting a partial refund.
Compensation Analysis
The software works okay for cap table management - no problems there.
Every interaction with sales and CS has been a massive cluster and nightmare. I've sunk hours into finding past emails to share with them when they accidentally billed me over 2x our contract cost. They aren't supportive when you have issues, are slow to reply, and now, 2 years in, with no changes to our contract or number of stakeholders, they're trying to increase our subscription cost by 250%. It has been an egregiously bad experience.
The need to consolidate equity holder contracts and manage equity grants.
Carta is a cap table management platform. It's something that can be relatively well done using even a simple excel spreadsheet and dropbox folder. However, Carta does candidly make it easier to manage (and importantly for employees) to view your equity within the business. It's a safe go-to for Cap Table, but now there are dozens of others, including Pulley that offer a near identical service.
After a "teaser" price for 1 year, Carta representative reached out saying they're tripling (3x) the cost of our license for the subsequent year. It's not impossible, but definitely inconvenient to transition. We will be offboarding, but it's been a headache. My recommendation: start with someone else. Carta ethics and price gouging are far from acceptable.
Cap table management.
There is little to like about Carta directly. Our investors do like it however and have pushed us to use it so they are presumably happy with it.
The list of things to dislike is large. 1. It is a very buggy piece of software. I often get error messages that are not helpful. Support also isn't very responsive. 2. The user interface is extremely confusing. There are only 4-5 actions I take in Carta and they are always difficult to find. 3. It is extremely expensive for what is effectively a spreadsheet.
Carta is our cap table management software.
Sales process was smooth. The fact that you get an onboarding person is helpful in theory. I don't know what else I would like about it, since we haven't been able to get past onboarding!
The required templates are inscrutable and the onboarding help is inadaquate to get through their template.
Trying to use it to get organized as we set up an employee stock option plan
The people that I spoke with are friendly.
+ Pricing is very opaque. + Interface is absolute garbage. + Support team sent me in circles.
We want to offload the mental load of managing a cap table.
Free 409a for portfolio companies, simplifies equity tracking when many stakeholders
Massive pricing increasing, pricing mistakes versus agreed pricing, major technical issues (unable to support EUR denominated share prices), lack of clarity on roadmap (operational metric reporting), complete lack of accountability by customer success and support team, poor onboarding.
Equity cap table management. It has helped our portfolio companies save money on 409a, it has also simplified administrative tracking for us (post implementation).
The ease of sending grants and managing cap table
Search tools can sometimes make it tough to find Board Docs
Cap Management
The user interfaces was ok, as good as captable.io but exponentially more expensive
Terrible experience with sales and the pricing going from 99 to 3000 dollars!
it did a decent job of managing the cap table