Awin is a marketing technology platform that provides a marketplace for businesses to manage any type of partnership. From traditional affiliates, mass media, and influencers to B2B, advertisers selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Fantastic, responsive support team and easy to use self-serve digital portal
Occasionally hit functionality limits, particularly around managing commission rates.
Ways of reaching new customers without access to a substantial marketing budget, as AWIN allows us to only pay for marketing in response to a successful sale. We've seen considerable increase in business as a result.
I like the commission flexibility and being able to tailor payouts based on a variety of factors in a few simple steps
I would say the downside to Awin is that it lacks in certain areas vs competitors from a reporting POV; better forecasting by pubilsher would be useful or dashboards that show customer journeys
Awin has supported us through internationalisation and revenue growth
Links directly to Wordpress via a plugin so really easy to set up and then use when customers buy via the affiliate links
Reporting isn't great and the ability to see the emails sent to affiliates would be useful
None that I know of
There are more than 21,200 brands, so you can choose the right advertiser to generate a decent income.
The platform was not accepting the PayPal payment method.
Awin connects you to a large number of companies to promote products and earn online.
The support which we get from the team of Awin, a great support results in a great campaign.
Nothing as such of now which I disliked about Awin
Best part of Awin is variety of campaigns with greater clarity in campaign details and regular support.
The programme is very easy to set up and use.
Some of the reports could be laid out better, but generally the programme works well
AWIN generates traffic and additional sales, giving us more awareness. Previously i have used for generating leads, whcih AWIN is very good with its network of publishers
We have had a premium account with AWIN twice and both of our Account Executives have been fantastic! We thought we couldn't do better than Sahil but Katie has blown us away! She goes above and beyond to make sure that you get the very best out of the program.
It can be a lot to handle without an AE if you're not familiar with the program.
AWIN is helping us with brand visibility across a broad number of channels. If you get a great AE it's even better. Katie G is the BEST!!
I like the publisher marketplace. It allows you to find the specific type of content of affiliates you are looking to partner with. From editorial content to coupon code websites, always have been able to find what i am looking for.
After uploading creative graphics, you cannot delete them. You can hide them so they are not visible to companies you work with but that begins to create a funnel of images you are not using being left in your toolbox.
They have helped me find more active affiliates to allow our brand recognition and sales to grow.
The access to over 200,000 worldwide active affiliate databases makes it easier to get the product/service the brand exposure needed to reach the exact customers needed to make the products a success.
There were very few downsides to the AWIN program, but a minor inconvenience was the registration, it was a bit slow for my liking. Again this was a minor inconvenience and not a larger concern
The program helps the product/services with more prominent brand visibility and exposure needed for the product to be successful. The affiliates are spread worldwide, making reaching a worldwide audience easier. They have solutions for both agencies and publishers equally.
Great support team. Big list of publishers. The brand helps us increase sales at a great ROI.
I would prefer more insights to analyze and double down on my marketing activities.
Giving us incremental sales is the biggest benefit.
I like the Chrome extension which generates affiliate links quickly and easily across Awin advertisers. I use it specifically for Etsy products so it makes it so smooth to use it on-page. Also, the payment has always been timely, and I like that you can manage multiple vendors from your home screen. The comparative earnings analytics is helpful as well.
I don't find their dashboard to be intuitive. I always have to figure it out again each time I log in, in order to get to my correct merchant and the earnings information I want. I find some of their participating affiliates obscure and have only found Etsy and 1-2 others that fit my offerings.
I use it mainly to participate in the Etsy affiliate program, recommending specific products to my readers online. While it is not a huge portion of my income, it definitely enables me to monetize gift guides around the holiday season. I also have used it to browse their affiliate directory and brainstorm other affiliate partnerships.
AWIN has the biggest and most successful affiliates on the platform so you really need to work with AWIN to make your affiliate marketing activity a success. We use AWIN everyday and it has been the backbone of our affiliate marketing campaign for well over a year now. It has a number of useful features that we use, including the reporting.
The platform is clunky and not all that easy to use, it feels very out of date, and the customer service is hit and miss. We use AWIN everyday and it has been the backbone of our affiliate marketing campaign for well over a year now. In that time we've had issues with the implementation and commission structure, and we had to complain heavily about the lack of support from our dedicated person at AWIN before being moved to a new advisor who is much for efficient and useful for what we need. If you are on shopify the integration is not that easy to use.
We needed to widen the range of marketing we did for our brand, and AWIN provided a solution for our affiliate marketing.
I like how clean the portal is, very intuitive. So easy to onboard, upload company info and start inviting affiliates.
The one thing I don't like is that we can't send out mass emails promoting weekly promos like we can on SAS.
It's automatic letting affiliates promote our products.
The database. Since Awin is very well known, several new publishers find our program through the platform. Also we can reach out to new publishers as well. The toolbox is overall my favourite tab - very intuitive. Didn't use the reporting as much, so not sure how thorough it is.
At the beginning of our partnership, we didn't have an account manager that provided benchmarks and best practices (we do now, and she is excellent). I also recommend adding a way to personalise the communication to publishers when their commission is changed. Also, I feel the platform is not friendly for affiliation with influencers.
Automatize our Affiliate Marketing program and expand our brand presence
- Great support team - A large number of national and international platforms - Reasonable fee structure for Awin Access
- Search function can be quite hard to navigate - Affiliate reccomendations could be better
It has helped grow the presence and sales for a number of clients for ourselves from multinational ecommerce entities to a small business focusing on home products.