Amplitude Analytics Reviews & Product Details

I have recently come cross this tool that has opened new doors for me and taught me how I can have the detail analytics about the launching of my products. It answers, most of my complex questions and before taking any action I already knew about its pros and cons. This tool is so quick and so diverse in its nature that it is easy to get the product experiences to build next one. It has simplest interface and offers collaboration that has enabled my team to get in and get to work in a professional manner.

It is highly technical tool to understand without the best information about the product I cannot really relay on it. Also this software does not comment on the authenticity of the data provided due to which there is always a risk associated with it. I wish while extracting the information it could provide the reference as well.

It offers good security and compliance standards so that my data remains safe. It offers multiple product analysis and supports multiple devices for giving me the advanced analysis so that I can meet my needs well.

Ability to easily see individual users on funnels, avg time spikes, retention, etc. Right side panel (like in Mixpanel) would be better, but still amazing feature.

Can't create custom events when build funnels. E.g. I have two events happening on the map: `[Map] Choose store` or `[Map] move-zoom`. I want a funnel which includes any event -> any map event. I should create custom event for that. There is no 'OR' or name includes 'Map'.

Passively track all events for the app and find answers when questions appear. Actively track new features, a/b tests, ads.

I like that you can see the trend on the chart between your selected dates, and its great that you can follow the path of a user experience

I dislike that sometimes I am unsure if amplitude is measuring both desktop and mobile impressions

I use it to measure the success of my marketing and advertising campaigns on our site. This helps track how the campaigns are delivering and help understand the trends in our audience at different times of the day, week, month and year.

How easy it is to teach others who don't have a deep knowledge of analytics.

Restrictions on features, cost, slowdowns.

Amplitude provides sufficient analysis for all departments to have a deeper understanding into what the Analytics team comes up with. They can even use the program itself to get a satisfactory sample size of data, that they can query to their own liking.

amplitude's interface is user friendly and easy to use

it's hard to go back from the chart to the dashboard without having to refresh. the back button is so small. should be able to be more flexible.

daily tracking and real time application health monitoring. especially for new feature, amplitude is faster than other analytics apps we use.

It is helpful to have an 'all in one' place for analytics (e.g. you can see acquisition as well as in-product analytics).

Set up and orchestration is painful and often too time consuming for a company that is smaller with ever changing data structures.

Analyzing website traffic, allows us to understand which customers to go after more.

The funnels feature is best. And also I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.

There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we shouldn't use phone number as user_id. Now we were facing a lot of issues with user_id (need help with this). Also, I wish amplitude has provided a bare minimum capabilities to create table like summary. And we would love to have more customizations on dashboards (the current dashboard features are very primitve).

I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.

Its flexibility in forming reports and dashboards. Its support for notebooks/drafts. Integration with gsheet add-ons is also helpful in some cases

Need to upgrade plans for applying queries. The gsheet add-ons can be much more refined with multiple workflows

Quick monitoring tools, funnel-based insights to track if there's anything fishy happened in the product

Real-time data without sampling. Learning the tool in general is very simple and fast so everyone can learn and use the tool. I can't live without the amplitude event explorer plugin, it helps a lot!

Creating chart with advanced filters is so hard, not every filter is inside of the chart page, some are inside of config. There's a lot of contexts to create some things that I think it's super dificult to understand, so I think it would help to have a simpler content. Sadly, I really hate all about amplitude dashboards, we can't create a storytelling with data, can't create text, there's no personalization or way to divide subjects inside of the dashboard.

I am analyzing user experience in real-time with amplitude analytics, and it's excellent for ours experiments. The bigger benefit for me is that I can get my data and create charts, so in few minutes I have the answer that I was searching for. I can discover if the experience is good, if my conversion is getting better at that time or even if will drop with "anomaly + forecast".

The ease with which you can get the data visually, and analyze by segments or events. Dashboard distribution and share button to share insights. I like the event base platform makes the analytics very easy to deploy and watch.

The problem with the platform is that when you try to make things a little more complicated than the average user you encounter limitations, which an SQL query would solve. Also the inability to combine different graphs such as unique and total. Sometimes not all graph configurations can be used when using a custom formula.

The main questions I try to answer through amplitude are: 1. Do users return to use the product? 2. Where do users find it difficult to understand what to do? 3. Where is there a mistake in the product characterization that affects the product consumption?

I like how it's easy to create charts and visualize user behaviour. Amplitude does a good job at adding lots of charts and easy to have dashboards available to the company. I use amplitude dashboard to look at the health of the app on an ongoing basis and it's helpful to detect anomalies in the performance. I use amplitude with segment and together they make a pretty powerful team.

I don't like how I can't export all data from all stages of the pipeline, they make it hard to extract any data from the platform. Additionally, the compass feature is nice in theory but doesn't work for determining contributing factors towards activation, exclusively retention, which isn't helpful if we are looking to gauge activation points. Ideally, we would be able to select an end result and look at the correlation that way. Also, I would love to run SQL reports on my data but this isn't available on entry-level plans so unless you are willing to spend thousands a year this doesn't make sense.

We've been able to detect activity levels on the platform using it in combination with segment. It's been good at detecting high-level trends but when it comes to getting to the nitty-gritty details I find it's not as powerful, this is when you would want to dig deeper into the data but since they make it hard to extract data fishing for answers is difficult.

We can track, analyze easily. Tracing is powerful too.

The cost proposal is high, and not reasonable.

We can track user abilities, events, search, analyze easily and powerful. Most benefits are forecast, and customer care.

Notebooks and annotations in Amplitude are one of the best features. These really help to externalize interpretations and learnings from the data so I can share with team members across disciplines - product, engineering, marketing, support, biz dev, etc. - who can contribute back to the notebook or follow along the story being told by the data. I also really appreciate the ease of creating cohorts, generating standard reports, and leveraging user properties to segment users for better understanding of their behavior.

A lot of the success comes down to your organization's implementation of the front end events. Some time spent up front on event strategy and implementation is essential to really getting the most out of Amplitude. Data governance is key before you start analyzing it in Amplitude.

I work in a product leadership role and Amplitude has found its way into almost every deck that I've presented or shared out; being able to sync between Google drive and Amplitude was has bridged traditional presentations and real-time dashboards.

The dashboard and data visualizations are pretty neat

The queries and data filtering. That is pretty limited

product analytics and how things are working or not. I can figure out user path flow

Makes day-to-day life easy for knowledge professionals, when the job relies on data to interact with the customers to achieve business goals. The ability to pass custom events is a good feature for companies that are shifting from an existing system toto Amplitude from an existing tool. It makes them retain customer events from the previous system and carry them forward to Amplitude. For a first time users, the std or in-built events are a good starting point.

Data inconsistency at times is something that really makes it to this list. Some of the events like new user, Amplitude considers anyone on the platform as new user after Amplitude implementation, even if the user were present before.

Data analysis helps us interact with the customers better. The benefits are many. simple things like timelines : Realtime, Hour, Day, Week, Month, Qtrly make up for many use cases. Realtime and hourly options, make it easy to track traffic and help address if there are any infra related issues or the apps are down.