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Contentful Logo
Contentful
4.3
(295)
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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
Contentful Categories on Findstack
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What Contentful is best for?
How does Contentful compare to 10Web?
What are the pros and cons of Contentful?
Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
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Contentful Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 03, 2024
Contentful Logo
295 Contentful Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Sep 28, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Fast ramp up - but fast to reach the limitations too"
What do you like best about Contentful?

The self-service is easily understandable and also the Schema definition. Setting it up for a small team is quick and easy, and the APIs, especially the Media APIs are very powerful.

What do you dislike about Contentful?

The limitations. The 48 content types are limited across all plans except enterprise. This is a hard limiter to modular design and requires thinking ahead and designing components in a generic way for them to work. The generic approach might impact the content editors' experience negatively.

What problems is Contentful solving and how is that benefiting you?

Multichannel Content Management. Since it is headless and we can access everything by API (Rest and GraphQL) we can access the data in the form we want (GraphQL) and reuse it across different channels (app and web).

Enterprise (> 1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Could Be More Intuitive To Use"
What do you like best about Contentful?

I like the layers that give an easy overview of the different page sections. I like how you can use assets in more than one place.

What do you dislike about Contentful?

It can be a bit tricky with sizing and specs. Also, I wish there was more variation with the placement of content and assets.

What problems is Contentful solving and how is that benefiting you?

An good way to build web pages that all look consistent and on brand.

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good site to use"
What do you like best about Contentful?

What I like best about Contentful is that the UX is clean, and most aspects of Contentful are easy to learn and use.

What do you dislike about Contentful?

What I dislike about Contentful is that due to the high volume of users, it can be slower at times, and it can also be challenging to customize certain things.

What problems is Contentful solving and how is that benefiting you?

The problems I am solving with Contentful are work-related, and the benefits are great.

Enterprise (> 1000 emp.)
Aug 18, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great CMS with things to improve on Information eXperience"
What do you like best about Contentful?

UI is intuitive and easy to use. My view is a great addition. Publish history and Versions are superb. The editor is good. Information architecture is cool so as content models.

What do you dislike about Contentful?

Reusable components and their related functions suck. No way to conditionalize text for different versions. Single sourcing (write once, publish anywhere) is not so great. UI is a little laggy at times. Image editing needs improvement.

What problems is Contentful solving and how is that benefiting you?

Content publishing Content structure In-product help Support site docs Migration of content from Confluence

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Fast site but difficult to authir"
What do you like best about Contentful?

The performance of it is nice and quick and our devs like the simplicity of building out modules

What do you dislike about Contentful?

As an author on the marketing side, I find the nested content structures difficult to navigate

What problems is Contentful solving and how is that benefiting you?

We were on wordpress before and this is MUCH better in terms of speed and performance

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good for content management"
What do you like best about Contentful?

API automation is helpful to connect it with our apps

What do you dislike about Contentful?

Frequent partial outages could cause serious problems

What problems is Contentful solving and how is that benefiting you?

Content management

Enterprise (> 1000 emp.)
Dec 07, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Works with some limitations"
What do you like best about Contentful?

Very easy to navigate and use. The interface is built to guide users step-by-step in regards to utilizing media.

What do you dislike about Contentful?

It would be better to include multiple asset uploading instead of uploading them one by one in individual entries. It takes some time to create collateral of imagery. It would also be better if archiving an asset took the link offline altogether, or redirect to a not available image. We have issues where customers have a link saved and we are unable to remove that asset from the internet.

What problems is Contentful solving and how is that benefiting you?

International distribution of marketing collateral. Sharing amongst our wider team to work more agile together.

Mid Market (51-1000 emp.)
Oct 17, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Better than no CMS, but lacks a lot of basic functionality"
What do you like best about Contentful?

Definitely seems like a more developer-friendly tool, and integrates well into our deployment workflow. The modular approach to content is an interesting one, and for certain types of websites it would be a killer feature.

What do you dislike about Contentful?

From the editor's perspective, Contentful is maybe a bit TOO developer-friendly, as it lacks a lot of the basic features that I look for in a CMS. While it may be highly configurable, it puts the onus on me to repeatedly ask our development team to add or change things at a platform level, rather than giving me the ability to do so myself. Instead of empowering my team to do more without the intervention of the dev team, it's simply changed the nature of our requests to them.

What problems is Contentful solving and how is that benefiting you?

We didn't have any CMS in place before, so having one now has made posting and editing content easier for us. The biggest benefit is that the learning curve for Contentful is pretty low, so it's pretty easy for us to onboard new members of the team.

Enterprise (> 1000 emp.)
Mar 28, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Clunky and complicated"
What do you like best about Contentful?

The level of customization -- like being able to add helpful hints to tell people what kind of data goes in each field.

What do you dislike about Contentful?

Using Contentful requires a different mindset and it takes some time to understand how all the pieces fit together. It's possible that some of my frustration comes from my company's instance of it -- I haven't used it in any other jobs. Many tasks feel like they should take way less effort, it's hard to get things to look nice, and it's easy to accidentally make errors. It feels like way too much clicking to achieve simple tasks. I find search less helpful than I'd like.

What problems is Contentful solving and how is that benefiting you?

Being able to update the website, add new pages, and edit pages.

Mid Market (51-1000 emp.)
Sep 10, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not Timely, Hard to use"
What do you like best about Contentful?

I like that it looks nice and modern. That's about it. Good UI. Horrible UX.

What do you dislike about Contentful?

Everything else. We use both Wordpress and Contentful, but I wish I could move everything back to wordpress. You never know when things will update and when an update is pushed through it could take HOURS. Additionally, it's so complicated on the back end that only our developers are allowed to approve changes making it a NIGHTMARE to use when someone is on vacation, or out of office and you have time sensitive projects.

What problems is Contentful solving and how is that benefiting you?

Nothing, I guess our site looks marginally better?