Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The ease of setup and creating quick charts! You can also segment various details based on your application-level metrics. If you are running a Saas product without any visibility, I would highly recommend integrating Amplitude.
1. Sometimes there is some duplicate events (might be an integration issue as well). 2. Dashboard UI should allow adjusting the timeline across all charts (Grafana does this well)
Getting complete visibility into the adoption of the product with appropriate tagging.
Amplitude is a fantastic analytical tool for product teams, being flexible enough to perform with casual and power users. It has a nice learning curve, with some basic functions easily accessible for beginners and also some more in-depth features for more advanced user. It's really easy to do some exploration and collaborative analysis due to the individual (permalink) url, so if you find something interesting you can just save the url (and even share with others), without needing to save or worry about remembering the parameters. As a Product Designer, amplitude is very handy for follow up routines on features (mainly after the deploys) and is a white canvas for quantitative discovery (research), while bringing insightful data from your user data base (devices, time session and so on). For feature teams, there is a chrome extension for you to check the events on your product and make sure that the events are properly set and it is quite handy for debugging any front-end bug mysteries.
The fact that you can't use events that had 0 interaction on charts. It would be super to have this, as it would able us to create dashboard while still on development/testing (staging) before the feature goes live. The are some minor UX/UI issues, that could be avoided with labelling, such as the "freestyle" when searching for a parameter always results in a blank search. And the chrome extension (for checking the events) is super helpful but can be a little buggy.
Amplitude helped us do a proper follow up on features released and understand/quatify their impact on our business. Is is a great tool for initial discoveries and minor researchers where a qualitative approach isn't suitable. And amplitude has proven itself as a nice validation tool for our priorization routines, by working as easy to use data repository, it is really handy for checking and validating ideas on the fly.
The UI is intuitive, and the interactivity in charts makes it more user-friendly especially for non-technical teams. Notebooks and Dashboards encourage more insight-sharing across teams.
Some elements available in some charts are missing In others (eg. "performed in real-time", sequential conditions for user segments and event segments outside Funnel charts, can't filter dashboards using cohorts)
The biggest gain is from the reduced time-to-insight. Users need only a few clicks to get closer to understanding their customers and their behaviors better. No need for SQL or requesting BI teams to run queries that result in stale information and missed opportunities.
Analyzing large amounts of data quickly and easily. Different analysis options, very modifiable and flexible.
Some of the options for analysis are not so intuitive. It can be a bit difficult to find the right type of chart for your specific needs.
Capturing our online events, analyzing them with ease and in real-time.
It's an incredible tool for getting sales funnel and user experience insights. The various app integrations make it a create connective tissue for any data-driven organization!
The app can be sluggish at times and manipulating the placement of charts in the Notebook view is very tedious still.
It's my go-to day-to-day product analytics stack.
Its very easy to use. It´s perfectly connected with my app and allows me to create easy to share dashboards and share them with my colleagues from my team.
Some of the conversion events are outdated and I don´t get the info as to when they were created
None
Amplitude analytics help every product manager in their day-to-day job.
There is not much to talk about disliking. Sometimes when you change the chart definition, the graph doesn't load properly.
This is the key to data-driven decisions.
The power of creating and personalize your own charts, is grater than other analytics tools that offer pre set ones. And more powerful!
Maybe the training documents could be improved with some videos and en other languages, we have a multilanguage team and not everybody speaks english
Conversion data, users behaivor, users cohorts by shopping fequency, recency and spent
I have been using Amplitude regularly for the past two years. It provides a great deal of insightful information about the behavior and interactions of our users. The tools offered are very convenient to use. In particular, I liked how easy it is to create Segmentation queries and share those with others. Other features worth mentioning are: - advanced searching with a quick key property lookup - creating custom queries with nested filters - visualizing audience breakdown by some property grouping - viewing user streams - deep linking to some specific event and sharing with others - creating funnels and reports.
I established several convenient methods to reach my goals quickly and efficiently and had no issues with this platform.
Analyzing user interactions based on the events we track. Funnels and segment. Efficient queries and filters. The success metrics for the A/B tests.
Amplitude helps me to understand product usage across platforms
Can do a better job with dashboarding frameworks
Customer-level analyses that help effort integration across platforms
make dashboards and monitor live data. User Retention
Value "none" in some properties. Sometimes it has issues.
I know my users journeys inside the app and create useful finnels
It's easy to instrument and to use to get product insights, it could help to answer almost every product question we could have.
For websites GA is still probably better, so you would use two platforms.
It's helping to understand how our customers use our products, helping to drive development.
-Constant improvement, not seeing the same panel twice with the same user problems -They hear you over your problems -Small stuff counts, when compared with competitors, creating an audience is the best -Doing a/b tests in-house and performing the analysis in Amplitude is 100% possible and it is a better solution than most
I'd like some more flexibility on their startup programs, pricing seems a little tight for up-and-coming companies. The pricing structure on the website shouldn't always redirect you to sales.
When you use a product analytics tool, the number of data people at the company that is out there is going to decrease, vastly. Doing A/B tests and comparing the results are extremely hard, even if you have the best data people Your data people can focus on data things, not moving the bricks around.
How we see user events update live. It saves us a lot of time to check and correct if something is wrong
The worst about Amplitude is something small: sometimes all available event types are not displayed when we start typing
Gathering my users behavior real time and creating cohorts based on that behavior
Amplitude is easy to use out of the box, accessible for professionals without a background in databases or data science, and licensed in a manner that makes it easy to leverage those strengths in democratizing access to data insights across an entire company at no additional cost.
The tradeoff of Amplitude's user-friendly GUI is that generating and visualizing more nuanced charts may sometimes require exporting data or directly querying the underlying Snowflake database.
Amplitude simplifies and streamlines the ramp-up and cycle of leveraging data to grow and refine digital products and businesses. In partnership with Snowflake, Amplitude has situated itself as the nexus of our instrumentation and insights. Creating a chart from nothing in the core product is typically faster than doing so directly in SQL or within competing platforms and does not require deep data science knowledge. With addons like Experiment, which facilitates nimbly creating and evaluating controlled multivariant tests, companies can level-up the way they leverage data without needing a deep team of data scientists.
The tools to improve the dashboard views.
I don't see anything I disliked, it is a good tool!
To solve some problems in my application and identify the errors by customers, versions, and platforms.
Amplitude Analytics provides several core visualization capabilities that address product-specific questions particularly well. The segmentation and funnel charts are incredibly powerful on their own, but the retention, pathfinder and engagement matrix charts allow me to do in minutes what might take hours outside of Amplitude. The entire suite of charts, with all of the customization and fine tuning capabilities allow you to investigate not just if people are engaging and converting, but how users discover features, and whether or not they're staying.
Like any analytics tool, it has a learning curve. As much as I'd like PM's and other stakeholders to be able to dive in immediately and start exploring the data, there is some training and handholding required. Fortunately, the Amplitude help docs are really well fleshed out. Amplitude also has room to incorporate some more design features that might help make dashboards more legible (colors, borders, label options)
Amplitude Analytics allows us to quickly explore our product data, and answer questions about user behavior, conversion rates and feature engagement in our app.
What I like about Amplitude is that you can add custom properties and then filter or group by; it is very convenient.
The "initial_utm..." user traits are a little bit confusing.
It helps us in the way that we know what is happening with our platform. We can easily inspect all the sequence of events that occurred, by each user.
There are a lot of chart types. Also, creating charts and checking data is pretty easy.
Sometimes the Amplitude system and the rendering are kind of to slow
I can check the product life-cycle and identify some points of improvements
Super powerful, you can get results and insights, very fast,
Organizing charts, very hard to move them around
Investigations about retention user paths to discover how to bring value