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Amplitude Analytics
4.5
(2,083)
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
Amplitude Analytics Categories on Findstack
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 01, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
RP
Raj P.
Founder
Share
"Get deep insights in your data (even the metrics that you didn't plan)"
What do you like best about Amplitude Analytics?

The ease of setup and creating quick charts! You can also segment various details based on your application-level metrics. If you are running a Saas product without any visibility, I would highly recommend integrating Amplitude.

What do you dislike about Amplitude Analytics?

1. Sometimes there is some duplicate events (might be an integration issue as well). 2. Dashboard UI should allow adjusting the timeline across all charts (Grafana does this well)

What problems is Amplitude Analytics solving and how is that benefiting you?

Getting complete visibility into the adoption of the product with appropriate tagging.

Mid Market (51-1000 emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
GM
Gustavo M.
Senior Product Design
Share
"A fantastic analytical tool for product teams"
What do you like best about Amplitude Analytics?

Amplitude is a fantastic analytical tool for product teams, being flexible enough to perform with casual and power users. It has a nice learning curve, with some basic functions easily accessible for beginners and also some more in-depth features for more advanced user. It's really easy to do some exploration and collaborative analysis due to the individual (permalink) url, so if you find something interesting you can just save the url (and even share with others), without needing to save or worry about remembering the parameters. As a Product Designer, amplitude is very handy for follow up routines on features (mainly after the deploys) and is a white canvas for quantitative discovery (research), while bringing insightful data from your user data base (devices, time session and so on). For feature teams, there is a chrome extension for you to check the events on your product and make sure that the events are properly set and it is quite handy for debugging any front-end bug mysteries.

What do you dislike about Amplitude Analytics?

The fact that you can't use events that had 0 interaction on charts. It would be super to have this, as it would able us to create dashboard while still on development/testing (staging) before the feature goes live. The are some minor UX/UI issues, that could be avoided with labelling, such as the "freestyle" when searching for a parameter always results in a blank search. And the chrome extension (for checking the events) is super helpful but can be a little buggy.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helped us do a proper follow up on features released and understand/quatify their impact on our business. Is is a great tool for initial discoveries and minor researchers where a qualitative approach isn't suitable. And amplitude has proven itself as a nice validation tool for our priorization routines, by working as easy to use data repository, it is really handy for checking and validating ideas on the fly.

Enterprise (> 1000 emp.)
Oct 20, 2022
 Source
Overall Rating:
5.0
RB
Robyn B.
Data Analytics Head
Share
"Helpful in uncovering insights that transform teams to take customer-centric actions."
What do you like best about Amplitude Analytics?

The UI is intuitive, and the interactivity in charts makes it more user-friendly especially for non-technical teams. Notebooks and Dashboards encourage more insight-sharing across teams.

What do you dislike about Amplitude Analytics?

Some elements available in some charts are missing In others (eg. "performed in real-time", sequential conditions for user segments and event segments outside Funnel charts, can't filter dashboards using cohorts)

What problems is Amplitude Analytics solving and how is that benefiting you?

The biggest gain is from the reduced time-to-insight. Users need only a few clicks to get closer to understanding their customers and their behaviors better. No need for SQL or requesting BI teams to run queries that result in stale information and missed opportunities.

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
YH
Yonathan H.
Data Engineer
Share
"Fast, reliable and scaleable collection and analysis of data"
What do you like best about Amplitude Analytics?

Analyzing large amounts of data quickly and easily. Different analysis options, very modifiable and flexible.

What do you dislike about Amplitude Analytics?

Some of the options for analysis are not so intuitive. It can be a bit difficult to find the right type of chart for your specific needs.

What problems is Amplitude Analytics solving and how is that benefiting you?

Capturing our online events, analyzing them with ease and in real-time.

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
Patrick B. avatar
Patrick B.
Product Management Consultant
Share
"Data monsters use Amplitude!"
What do you like best about Amplitude Analytics?

It's an incredible tool for getting sales funnel and user experience insights. The various app integrations make it a create connective tissue for any data-driven organization!

What do you dislike about Amplitude Analytics?

The app can be sluggish at times and manipulating the placement of charts in the Notebook view is very tedious still.

What problems is Amplitude Analytics solving and how is that benefiting you?

It's my go-to day-to-day product analytics stack.

Enterprise (> 1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
5.0
PI
Pedro I.
Global Crm Specialist
Share
"User Friendly"
What do you like best about Amplitude Analytics?

Its very easy to use. It´s perfectly connected with my app and allows me to create easy to share dashboards and share them with my colleagues from my team.

What do you dislike about Amplitude Analytics?

Some of the conversion events are outdated and I don´t get the info as to when they were created

What problems is Amplitude Analytics solving and how is that benefiting you?

None

Mid Market (51-1000 emp.)
Oct 17, 2022
 Source
Overall Rating:
5.0
DY
Dimitar Y.
Product Manager
Share
"Product's manager best friend"
What do you like best about Amplitude Analytics?

Amplitude analytics help every product manager in their day-to-day job.

What do you dislike about Amplitude Analytics?

There is not much to talk about disliking. Sometimes when you change the chart definition, the graph doesn't load properly.

What problems is Amplitude Analytics solving and how is that benefiting you?

This is the key to data-driven decisions.

Mid Market (51-1000 emp.)
Oct 14, 2022
 Source
Overall Rating:
5.0
FM
Francisco M.
Rappi Travel Mexico Store Owner
Share
"I started using Amplitude without training but it was really easy to learn to use this great tool"
What do you like best about Amplitude Analytics?

The power of creating and personalize your own charts, is grater than other analytics tools that offer pre set ones. And more powerful!

What do you dislike about Amplitude Analytics?

Maybe the training documents could be improved with some videos and en other languages, we have a multilanguage team and not everybody speaks english

What problems is Amplitude Analytics solving and how is that benefiting you?

Conversion data, users behaivor, users cohorts by shopping fequency, recency and spent

Mid Market (51-1000 emp.)
Oct 13, 2022
 Source
Overall Rating:
5.0
LK
Leo K.
Software Engineering Manager
Share
"Great platform with a rich feature set"
What do you like best about Amplitude Analytics?

I have been using Amplitude regularly for the past two years. It provides a great deal of insightful information about the behavior and interactions of our users. The tools offered are very convenient to use. In particular, I liked how easy it is to create Segmentation queries and share those with others. Other features worth mentioning are: - advanced searching with a quick key property lookup - creating custom queries with nested filters - visualizing audience breakdown by some property grouping - viewing user streams - deep linking to some specific event and sharing with others - creating funnels and reports.

What do you dislike about Amplitude Analytics?

I established several convenient methods to reach my goals quickly and efficiently and had no issues with this platform.

What problems is Amplitude Analytics solving and how is that benefiting you?

Analyzing user interactions based on the events we track. Funnels and segment. Efficient queries and filters. The success metrics for the A/B tests.

Enterprise (> 1000 emp.)
Oct 06, 2022
 Source
Overall Rating:
5.0
MM
Menka M.
Web Analyst
Share
"Powerful insight generation; expansive functionalities"
What do you like best about Amplitude Analytics?

Amplitude helps me to understand product usage across platforms

What do you dislike about Amplitude Analytics?

Can do a better job with dashboarding frameworks

What problems is Amplitude Analytics solving and how is that benefiting you?

Customer-level analyses that help effort integration across platforms

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
Serg T. avatar
Serg T.
Founder
Share
"easy to use and efficient"
What do you like best about Amplitude Analytics?

make dashboards and monitor live data. User Retention

What do you dislike about Amplitude Analytics?

Value "none" in some properties. Sometimes it has issues.

What problems is Amplitude Analytics solving and how is that benefiting you?

I know my users journeys inside the app and create useful finnels

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
Ludovic d. avatar
Ludovic D.
Software Developer
Share
"Delivers what it promises. Easy to use and collaborate."
What do you like best about Amplitude Analytics?

It's easy to instrument and to use to get product insights, it could help to answer almost every product question we could have.

What do you dislike about Amplitude Analytics?

For websites GA is still probably better, so you would use two platforms.

What problems is Amplitude Analytics solving and how is that benefiting you?

It's helping to understand how our customers use our products, helping to drive development.

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
AA
Akincan A.
Head Of Product
Share
"Best product analytics tool out there"
What do you like best about Amplitude Analytics?

-Constant improvement, not seeing the same panel twice with the same user problems -They hear you over your problems -Small stuff counts, when compared with competitors, creating an audience is the best -Doing a/b tests in-house and performing the analysis in Amplitude is 100% possible and it is a better solution than most

What do you dislike about Amplitude Analytics?

I'd like some more flexibility on their startup programs, pricing seems a little tight for up-and-coming companies. The pricing structure on the website shouldn't always redirect you to sales.

What problems is Amplitude Analytics solving and how is that benefiting you?

When you use a product analytics tool, the number of data people at the company that is out there is going to decrease, vastly. Doing A/B tests and comparing the results are extremely hard, even if you have the best data people Your data people can focus on data things, not moving the bricks around.

Enterprise (> 1000 emp.)
Sep 15, 2022
 Source
Overall Rating:
5.0
GM
Gabriel M.
Business Analyst
Share
"Easy to use with excellent results"
What do you like best about Amplitude Analytics?

How we see user events update live. It saves us a lot of time to check and correct if something is wrong

What do you dislike about Amplitude Analytics?

The worst about Amplitude is something small: sometimes all available event types are not displayed when we start typing

What problems is Amplitude Analytics solving and how is that benefiting you?

Gathering my users behavior real time and creating cohorts based on that behavior

Mid Market (51-1000 emp.)
Sep 14, 2022
 Source
Overall Rating:
5.0
Keith T. avatar
Keith T.
Senior Product Manager
Share
"Democratizing Data"
What do you like best about Amplitude Analytics?

Amplitude is easy to use out of the box, accessible for professionals without a background in databases or data science, and licensed in a manner that makes it easy to leverage those strengths in democratizing access to data insights across an entire company at no additional cost.

What do you dislike about Amplitude Analytics?

The tradeoff of Amplitude's user-friendly GUI is that generating and visualizing more nuanced charts may sometimes require exporting data or directly querying the underlying Snowflake database.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude simplifies and streamlines the ramp-up and cycle of leveraging data to grow and refine digital products and businesses. In partnership with Snowflake, Amplitude has situated itself as the nexus of our instrumentation and insights. Creating a chart from nothing in the core product is typically faster than doing so directly in SQL or within competing platforms and does not require deep data science knowledge. With addons like Experiment, which facilitates nimbly creating and evaluating controlled multivariant tests, companies can level-up the way they leverage data without needing a deep team of data scientists.

Enterprise (> 1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
RM
Renato M.
Software Engineer
Share
"Amazing tool to create dashboards and analyze all the data."
What do you like best about Amplitude Analytics?

The tools to improve the dashboard views.

What do you dislike about Amplitude Analytics?

I don't see anything I disliked, it is a good tool!

What problems is Amplitude Analytics solving and how is that benefiting you?

To solve some problems in my application and identify the errors by customers, versions, and platforms.

Enterprise (> 1000 emp.)
Sep 09, 2022
 Source
Overall Rating:
5.0
SH
Stephanie H.
Product Data Scientist
Share
"Amplitude makes product analytics easy"
What do you like best about Amplitude Analytics?

Amplitude Analytics provides several core visualization capabilities that address product-specific questions particularly well. The segmentation and funnel charts are incredibly powerful on their own, but the retention, pathfinder and engagement matrix charts allow me to do in minutes what might take hours outside of Amplitude. The entire suite of charts, with all of the customization and fine tuning capabilities allow you to investigate not just if people are engaging and converting, but how users discover features, and whether or not they're staying.

What do you dislike about Amplitude Analytics?

Like any analytics tool, it has a learning curve. As much as I'd like PM's and other stakeholders to be able to dive in immediately and start exploring the data, there is some training and handholding required. Fortunately, the Amplitude help docs are really well fleshed out. Amplitude also has room to incorporate some more design features that might help make dashboards more legible (colors, borders, label options)

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude Analytics allows us to quickly explore our product data, and answer questions about user behavior, conversion rates and feature engagement in our app.

Small Business (50 or fewer emp.)
Sep 07, 2022
 Source
Overall Rating:
5.0
GD
Gi Wah D.
Cto
Share
"Making charts was never that easy with Amplitude!"
What do you like best about Amplitude Analytics?

What I like about Amplitude is that you can add custom properties and then filter or group by; it is very convenient.

What do you dislike about Amplitude Analytics?

The "initial_utm..." user traits are a little bit confusing.

What problems is Amplitude Analytics solving and how is that benefiting you?

It helps us in the way that we know what is happening with our platform. We can easily inspect all the sequence of events that occurred, by each user.

Enterprise (> 1000 emp.)
Sep 05, 2022
 Source
Overall Rating:
5.0
LP
Luiz Paulo P.
Software Engineer
Share
"Creating charts and checking data is pretty easy"
What do you like best about Amplitude Analytics?

There are a lot of chart types. Also, creating charts and checking data is pretty easy.

What do you dislike about Amplitude Analytics?

Sometimes the Amplitude system and the rendering are kind of to slow

What problems is Amplitude Analytics solving and how is that benefiting you?

I can check the product life-cycle and identify some points of improvements

Mid Market (51-1000 emp.)
Sep 02, 2022
 Source
Overall Rating:
5.0
AV
Arturo V.
Senior Product Manager
Share
"Best in class product analytics product"
What do you like best about Amplitude Analytics?

Super powerful, you can get results and insights, very fast,

What do you dislike about Amplitude Analytics?

Organizing charts, very hard to move them around

What problems is Amplitude Analytics solving and how is that benefiting you?

Investigations about retention user paths to discover how to bring value

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