Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
Act! Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Act!
What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 11, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Apr 24, 2014
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Just ACTing!"
What do you like best about Act!?

My former business partner was already using ACT! and she felt it was effective enough and didn't want to make a change. So, I dove in head first. It does the basics, you can manage your contacts, notes, and communication. I did find it intuitive and easy to learn. Some more advanced features was relatively easy to figure out.

What do you dislike about Act!?

I love my mobile device and at the time, you couldn't do anything while mobile. I kind of remember a lot of upgrades too, that got irritating. It didn't work well with Outlook, well, it kind of worked. The bottom line, it had the basics but you had to buy additional modules to for everything and it just didn't feel like a solid and cohesive product. There are a ton of better options.

What problems is Act! solving and how is that benefiting you?

It was my CRM, it held all the data on my business contacts, notes, leads, customers, etc.

Enterprise (> 1000 emp.)
Jan 19, 2013
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great CRM for small business"
What do you like best about Act!?

The thing I like most about Act! by Sage is its user interface and its ease of use. I started using Act! at the first company I worked for. The majority of the sales team used Microsoft Access but since my job was business development I wanted something seperate for my own use so that I could monitor myself. After I started usaing it for a little bit I was asked to set up the software for the whole sales team.

What do you dislike about Act!?

At the time I started using ACT! there was no way to transfer content form Acess into the Sage databases. I beleive there is an easy way to do this now which would have saved me countless hours of work.

What problems is Act! solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Lacks intuitiveness"
What do you like best about Act!?

It's rather easy to customize most things. I like that I can add categories on the fly.

What do you dislike about Act!?

The customer service and tech support is not easy to work with at all - to put it mildly. Running reports is not intuitive. The program needs to be more user friendly.

What problems is Act! solving and how is that benefiting you?

Keeps a list of my clients with room to include detailed notes. I would have liked to have the option to customize some of the headings. We also use it to create a to-do list.

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"We use ACT in a basic form, as a CRM without the email marketing features."
What do you like best about Act!?

It functions as a repository of customer information. It is faster in the cloud than some others we have tried.

What do you dislike about Act!?

email integration with outlook does not seem to work well at all, and this causes extra work if we want client communication stored.

What problems is Act! solving and how is that benefiting you?

Helps keep us on top of prospects who need attention over time. Helps keep sales reps more focused, when they use it.

Small Business (50 or fewer emp.)
Apr 29, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"ACT Review"
What do you like best about Act!?

I thought that the system was pretty simle to use. I used it at a company I used to work for to manage our CRM database.

What do you dislike about Act!?

When I used it, I do not think there were very many modern CRM features.

What problems is Act! solving and how is that benefiting you?

I used it at a company I used to work for to manage our CRM database.

Small Business (50 or fewer emp.)
Oct 17, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Act is nice, the the company is not"
What do you like best about Act!?

Act is a mandatory program for my area of work. The issue I have with act is just a few years ago I bought the program on a cd rom for everyone in my company. Just four years later the cd rom version no longer works and they now require a monthly charge for the program. The cd rom version no longer works and to me thats a scam. But I have to use act so I now pay over priced for a program I already own.

What do you dislike about Act!?

That you no longer support CD rom versions of the program.

What problems is Act! solving and how is that benefiting you?

Act is a must have for the number of contacts we need to keep track of with our business. It would not be possible with out act.

Small Business (50 or fewer emp.)
Oct 15, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Inexpensive, but half baked"
What do you like best about Act!?

Act has a simple easy to understand interface, and offers a one time purchase option, good for small businesses and startups.

What do you dislike about Act!?

The platform isn't overly stable. We lose connections to Outlook for email campaigns. Have also seen issues where contact edits don't stick. Last, the platform doesn't offer email receipts or campaign reporting.

What problems is Act! solving and how is that benefiting you?

Organizing and maintaining large contact lists. It's easier than excel spreadsheets, and is inexpensive/cost effective.

Small Business (50 or fewer emp.)
Aug 06, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Glorified Address Book"
What do you like best about Act!?

I enjoy having contact information and templates in once spot. Its helpful for sure, but I've worked with other software that does more. I would recommend Procore over ACT!

What do you dislike about Act!?

It seems to crash a lot, and I don't find it a critical software.

What problems is Act! solving and how is that benefiting you?

It's nice having all the client information in one spot! I can just click on the client and write a proposal/submittal from there.

Enterprise (> 1000 emp.)
Jun 27, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"When it works it's great"
What do you like best about Act!?

Great tool to keep all your contacts in one place while easily keeping them up to date.

What do you dislike about Act!?

We regularly run into different problems. Act fails to sync with Outlook Act fails to load preference files

What problems is Act! solving and how is that benefiting you?

This CRM is excellent at keeping all your contacts in one place. Having the ability to view everything from the mobile app is a great feature that allows us to lookup contacts from any location.

Small Business (50 or fewer emp.)
Jun 05, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Review of Act Premium version 20"
What do you like best about Act!?

Simple to track contacts, activities and companies. Bare bones...and that's what I like. Databases are small and easy to manage. Integration with outlook is fairly simple.

What do you dislike about Act!?

Microsoft updates wreck havoc on it. Business support hours are only on the weekdays. Support is largely overseas so sometimes translation is poor.

What problems is Act! solving and how is that benefiting you?

Keeping track of contacts, pipeline, etc. Helps me keep track of about 11000 contacts generated over the past 10 years. I've used this software exclusively for 10 years and it has helped me build a successful business.

Mid Market (51-1000 emp.)
Mar 05, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Time consuming "
What do you like best about Act!?

There should be an easier more user friendly way to enter data. Many steps are repeatative

What do you dislike about Act!?

Entering data has repetitive steps Entering a new person takes too many steps

What problems is Act! solving and how is that benefiting you?

I like having the data stored. Good for reports

Mid Market (51-1000 emp.)
Oct 03, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Act! started off okay and then..."
What do you like best about Act!?

I liked that there is a software and a remote version to work on, so you can get your work done where ever you are.

What do you dislike about Act!?

Act! crashed on us once and we had to completely start over with importing our information. This took a LONG time and we had issues after the crash as well. It finally got to the point where we just had to switch databases.

What problems is Act! solving and how is that benefiting you?

We were keep track on clients, accounts, projects, etc in Act!

Small Business (50 or fewer emp.)
Aug 08, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"We like the program but have many issues trying to get it to sync with Outlook. "
What do you like best about Act!?

Ease of use in regards to CRM is a plus. Having it cloud based is also a plus.

What do you dislike about Act!?

After almost a year to trying, we still haven't been able to get the program to Sync with Outlook. Because of that, we have resorted to using the program strictly as a client database. Not what we had anticipated when we decided to use ACT Premium.

What problems is Act! solving and how is that benefiting you?

Not at the moment. If we could get the syncing to work, it would be a great benefit to the sales staff for keeping meetings and correspondence organized.

Enterprise (> 1000 emp.)
Sep 22, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Great for small business!"
What do you like best about Act!?

The service works really well from the moment you get it. No real need to fidget with templates or customizations. While you still have the ability to make those changes as you wish. Very easy to use since it utilizes the Excel format. Very good for inputting basic information.

What do you dislike about Act!?

The price point is a little less than desired. Unfortunately the cloud version is much more expensive than the regular version which lives on the servers. Not too many integrations across all systems.

What problems is Act! solving and how is that benefiting you?

Issues with integration between our software and the CRM solution. We are looking for something that works good across all of our systems seamlessly without too much hassle.

Small Business (50 or fewer emp.)
Oct 26, 2022
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Out with the old, in with the new"
What do you like best about Act!?

Act was a simple system that was easy to navigate

What do you dislike about Act!?

It is too simple and doesn't provide enough features to help a business continue to grow

What problems is Act! solving and how is that benefiting you?

It wasn't solving much, as mentioned it was very basic so you could only do so much with the system

Small Business (50 or fewer emp.)
Apr 04, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Act CRM"
What do you like best about Act!?

At this point... not much...I seem to be spending too much time during my day trying to fix the problem. Customer support at Keystroke CA are either out of their league with my issues are just don't care...either way, I am fed up enough that I am putting this review together.

What do you dislike about Act!?

The software was ok when I had one office. We had many syncing issues with the mobile version of it HandHeld by J2X Technologies which meant any information we got lacked credibility. We eventually cancelled that subscription and tried to use the one with access to the web server but we've had too many issues to use it so we have stopped using that. Once we opened a 2nd office we purchased 2 brand new pc's and set the network up but have had nothing but syncing issues sincce day one. It has been 3 months so far and it seems that everyday we have a syncing issue. Again, any info that we get lacks credibility because we don't know how current it is. The support staff has tried to address our concerns but, to date, has been unable to fix the issue(s) and now I am told that if they are to continue providning support that we will need to buy a support contract, which I wouldn't have a problem with except that the software syncing has never worked properly. Is it wrong to expect the software to work properly without having the company require that I pay more to make that happen. To be fair to Act, we are using a reseller....Keystroke CA. I cannot imagine a scenario that we would continue to use this reseller...or Act.

What problems is Act! solving and how is that benefiting you?

Keeping track of contacts history. Unfortunately, this is difficult to do with multiple locations due to many syncing issues

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Act-ok but unreliable"
What do you like best about Act!?

Allows you to keep track of customer interactions

What do you dislike about Act!?

Frequently crashes/very buggy can go down at times

What problems is Act! solving and how is that benefiting you?

Reaching out to the same customers. Helps you manage interactions.

Small Business (50 or fewer emp.)
Dec 27, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Ok, But Not Stellar"
What do you like best about Act!?

I like that it is familiar and easy to use the basics.

What do you dislike about Act!?

Definitely not intuitive. It is hard to find help for advanced tasks.

What problems is Act! solving and how is that benefiting you?

Keeping a my database organized and tasks on track. ACT has definitely kept me organized.

Mid Market (51-1000 emp.)
Jul 27, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Kind of clunky, Marketing features not customizable"
What do you like best about Act!?

I like that this is web-based. It allows my team to use the product without the burden of a long testing and review by our IT department.

What do you dislike about Act!?

It's not intuitive. I'm constantly finding that I'm in the equivalent of a screen-within-a-screen while I'm working. I'd like to be able to find a customer and then go back to the entire customer list without having to use the drop-down menu. I like to think of myself as tech savvy so maybe I missed that in training? I don't know. We've also had issues with the marketing features. After multiple attempts at contacting the Act support team, we resigned to the fact that we can't customize the functionality of the marketing lead generation forms. We had to create a separate form outside of Act and we are now uploading data periodically instead of having the leads load automatically into the database.

What problems is Act! solving and how is that benefiting you?

I'm in a new division of my company, and we wanted a pseudo-AMS that could operate outside of the one the company uses. This fit the bill, and the price was right at the time. Now that we've used it for a while, it's just not working. We will probably switch to SalesForce for next year.

Small Business (50 or fewer emp.)
Dec 21, 2016
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"ACT! CRM "
What do you like best about Act!?

We have the ability to store and pull the data we need and were able to customize some of the fields.

What do you dislike about Act!?

Functionality: we had a glitch in the system that caused us to need to import all of our contacts into a later version of the CRM manually. Also, we've had trouble when we've pulled groups in order to segment our email campaigns via SwiftPage because people who should not qualify to be in the group are pulled in anyway and there is no way to see this ahead of time. It has created confusion and increased our opt-out rate. Anesthetics: the system looks very out-dated.

What problems is Act! solving and how is that benefiting you?

We are keeping track of contacts and their submitted contracts.

Visit website